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Repurpose Content from Video in 6 Simple Steps

Feb 9, 2024

If you've ever cut the old jeans in order to make shorts your high school days were over or even last week, you'll be aware of how the process of repurposing old clothes into something new can feel like a miracle.

Like your favorite jeans, your videos could be transformed into something appealing, fresh and well-known.

From posts on social media to mini-courses, blog posts as well as more, there are so many ways to recycle video content into different formats to use across all your channels for marketing, and provide value to your audience.

Learn how exactly to reuse video content, including the best tips, suggestions and examples to use right away.

You can follow along or skip ahead:

What is repurposed video content actually mean?

Before we launch into how we can repurpose video content, let us first define what "repurpose content video" really refer to?

When you repurpose video content, it allows you to reuse your existing content and present it in a fresh design, which allows you to promote your ideas and ideas with a wider viewers and boost the worth of each video you create.

You can use the content from a video in many various ways of sharing it across different marketing channels. Like, for example, making short clips to post on social media platforms, including highlights to send out email content, and expanding on the topic via a blog.

Consider it to be Zero Waste, but with your website content.

Get rid of'single-use videos, and reuse and reuse your efforts to create entertaining content that can be used across different channels, making each video go further and provide more value to your audience.

  What's the distinction between reposting, repurposing and cross-posting video content?  

We'll quickly go over a brief overview on the difference between repurposing, reposting as well as cross-posting video content.

The key is that they all require reusing the video's content in different ways.

  • Reposting video content: Publishing the identical piece of content on the same platform at the same time, say like re-sharing a viral post on LinkedIn that has previously garnered a lot of engagement.
  • Cross-posting videos: Sharing a part of your content on different channels, without altering the content structure - for example, sharing your TikTok videos as Instagram Reels or YouTube shorts.
  • Repurposing content from video: Adapting a video to be shared via various channels while conserving the key features and the highlights of the original content For example, converting the content of a YouTube video into mini clips for Instagram.

Why repurpose video content?

If you're considering how to repurpose video content for your business, you can be sure that it's well worth the effort. In fact, you could end up saving both energy and cash by repurposing videos to be used for multiple channels.

Here are 5 top benefits to repurposing your video content. And why it's a vital part of your content strategy

Get in touch with a larger audience

If you reuse video content can allow you to reach a far wider viewers across all your advertising channels. The power and reach of social media, website traffic, email list, and many more will ensure that each video you create has maximum impact and provides more returns on investment.

Enhance your search engine optimization

When you reuse content from video will give your SEO an added boost. By creating multiple pieces of content on the same topic it will automatically focus on related keywords, as well as create topic clusters on your site. If you have old videos, you have the chance to reuse the material for newer and more relevant keywords while reinforcing the existing keywords as well as increasing the speed of crawling for your long-forgotten content.

Save time

Once you understand how to recycle videos, you will can create your own videos more effectively. Cut down on the time it takes you to produce material for your company by reusing and refreshing your video content - while freeing your time to focus on other essential marketing and income-generating activities.

Reduce your workload

In addition to saving time, you also reduce your work load and stop using up all your creative energy in coming up with fresh concepts for content. Focus on quality over quantity with your video content so that you can provide greater value to your audience and dedicate your the time needed to create truly useful interesting, relevant, and engaging material for your business.

Present your brand

Repurposing content from video gives an opportunity to develop an overall message for every marketing channel to showcase your business's identity and principles. In the event that you've created a video that's performing especially good on the one channel, it's possible to offer the other channels an extra boost to keep the good vibes - and good engagement - going over time.

Repurpose existing video content with just six simple steps

Looking for the exact steps to how to repurpose the content you've created for your videos? Here's the pro-level repurpose process that you must follow to succeed with your content strategy.

Do your planning ahead

The key to understanding how you can reuse videos for the benefit of your business is to incorporate the method into your entire content strategy.

If you plan how you'll repurpose the content you create in advance You can reduce the amount of amount of time needed to edit and alter your content for different platforms.

By, for instance, picking out the key points from the video script, you are able to determine which videos you will employ for your social media posts as well as what you'll build out into a long-form blog post and downloadable guides.

  Set your sights  

In the planning process, you should determine the exact goals you want to achieve too.

Are you trying to get the attention of more people on social media? Increase participation? Improve your SEO?

Make clear why you're repurposing the video content you've created and what are your expectations for your strategy to bring your efforts to a higher level of focus and give you a tangible goal that you can work towards.

Pick the YouTube videos that which you'll use to repurpose

We'll be honest, not every video in your content vault needs to be repurposed.

For help in determining which video clips to reuse Keep these considerations in mind:

  • Does this topic relate to the current audience's desires?
  • Does this subject remain relevant or timely?
  • Does it bring something new or surprising?
  • Does it align with our current brand values?

A tip for you: Older videos might be suitable for reuse into a variety of content following a brief refresh. As an example, a dated video might be the ideal basis for a fresh blog post with the addition of updated data, expert quotations or extra context to bring the content up-to-date.

Find the most important elements

Each video contains a primary message and most notable highlights. To repurpose your video content You must pick out the most important parts of your video.

The easiest method to accomplish this is to do it in the initial planning phase - while you're outlining your video content note the elements that will be reused for different content in the future.

As an example, you can look to the left for

  • Concepts or concepts that are key to understanding
  • Significant statistics and information
  • Examples and case studies
  • Experts or thought leaders quotes

Cut your video into smaller chunks. Each of these chunks could become a separate social post, a subheading for a blog, or a chapter of your download guide.

If you're repurposing old video content, you'll need to go through your finished video to find the most valuable and relevant details in the first place. Your aim is to pull the most valuable facts, the most interesting quotations, and the essential overview to be repurposed in fresh ways. It helps to have the video transcript in hand for you to identify the most important sections.

The best tip is to use AI for this process for you, and cut down on the amount of work you have to do. Tools that are powered by AI like ChatGPT can pick out some of the important elements from your transcript of a video in a matter of minutes - then all you have to do is review it by using your human eyes.

Transform your video content

When you know what content you wish to pull from your videos You can transform these gems into new content to use across multiple channels.

Here are some instances of precisely how you can reuse the video content you have created for various marketing channels:

  • Audio content: Remove the audio content from your video content to give viewers another option to listen to your content. Make use of a software such as Podcastle or RiversideFM for help.
  • Blog articles: Write up your more detailed videos to turn into blog posts. You can pull from the most important elements and the best quotations to make your expertise available in text-form - and boost SEO on your website too.
  • Video content for landing pages: Cut your video content into segments and put highlights of your landing page, creating a more dynamic user experience for visitors.

Get more ideas of how to repurpose video videos below the video below.

Edit and finalize your content

One of the aspects of learning how to repurpose video content is learning to edit it, and being ruthless about what to upload and what you can discard.

If you're putting together your content repurposed prior to click publish, make sure you go through this checklist:

  • Do you think this is informative or amusing?
  • Is the voice right for my business?
  • Does the style work for my brand?
  • Is it too long or too short?
  • Does it contain the right keywords and/or hashtags?
  • Are the spelling and grammar correct?

This is particularly important when you're using AI-powered software that allow you to reuse videos (more on that below). Make sure that the video or written material you've created will be appropriate for your target audience and is in line with your brand It shouldn't be robotic.

Upload your repurposed videos material

If you're satisfied with the content that you've developed is the right time to release the content on your various channels.

The ideal strategy for posting is to use recycled content to help advertise your best offering.

Repurpose existing videos using AI

Due to the full set of the latest AI tools on the market It's now simpler than ever to repurpose video content with only a few knowledge of technology.

Here are 3 AI-driven tools you can use to convert your video to new and exciting formats:

Opus Clip

Opus Clip is an AI-driven tool for video that's created to assist you in transforming video footage into videos with just a few clicks.

powered by ChatGPT, the tool takes long-form videos and automatically selects the best highlights and transforms them into 10 shorts that are social media ready including removing filler words as well as adding caption animations and translating captions too.

Repurpose.io

With Repurpose.io the name says it all. Repurpose.io is made to help reuse video content quickly and simple. The AI-powered platform lets you develop and distribute social media posts across a variety of platforms by automatically repurposing your video content into snippets of.

Where this tool stands apart is its additional features - including automatically transferring hashtags across channels as well as instant watermark elimination, meaning you are able to upload your TikTok videos across different platforms without the watermark that could be used to identify you.

Piktochart

AI-led infographic maker Piktochart allows marketers and creators to create infographics in seconds. Simply input your idea or key words into Piktochart's AI-generator to receive the infographic you want which is ideal for the reuse of important concepts you learned from your video to create shareable images.

Pick a template from the Piktochart library and personalize the infographic to fit your brand, so it looks and feels like your brand. Piktochart comes with an inbuilt tool to assist you repurpose video content, along with a customizable presentation tool and report generator.

How to repurpose video material using ChatGPT

If you're seeking help with how to repurpose video content, ChatGPT can be an excellent tool that can help you generate ideas, create outlines, and dramatically reduce the time required to prepare your video for publication.

The  ChatGPT to help you repurpose your content in a variety of different ways, including:

  • Summarizing your video transcripts
  • Blogs that outline
  • Posts on social media

Finding out how to repurpose videos using ChatGPT is a matter of knowing the appropriate prompts, and then experimenting to find what works as well as customizing the results to look like your company's image.

Here's a 5 part ChatGPT prompt formula to give you a head start:

  1. AI Persona
  2. Audience type
  3. Task
  4. More info, resources, or a the context
  5. Formatting details

And here's an example of the formula in action:

You're an expert at [ the use of social media for marketing social media marketing

Your audience is [target audience]

Today your task is to create 20 captions for social media from the following video transcription [ ]

paste your video transcript you'd like to reuse [ copy video transcript that you would like to reuse

Here's how I'd like to format it [ opening  3-5 suggested hashtags[ ]

20+ ways to reuse video content strategies, tricks and suggestions

If you're looking for ideas for how you can reuse videos for your business - here are 20+ ideas with tips and tricks to assist you in starting.

Audio content and podcasts

One one of the quickest and most simple ways to reuse content from your video is to create an audio or podcast using the video. The audio content offers your viewers an alternative way of engaging with your content that's ideal for listening to on-the-go, while still delivering all the essential details from your video and showing off the expertise you have acquired.

Utilize editing software for your podcast or video software to isolate the audio in your video and repost the audio clip with a fresh title, description and cover image. It is also possible to enhance your audio content by introducing it with an introduction or round-up so your audience know what to anticipate from your download.

TikTok video clips

If you're trying to increase your reach on TikTok and other platforms, then repurposing your current video content can be a great starting point.

The vibe of TikTok is very different to other platforms for social media like Instagram and LinkedIn. TikTok is all about authenticity and therefore can be more casual as well as less polished and more entertaining.

One of the most important aspects to know how to adapt video content to TikTok is knowing what your target audience is on the platform. As TikTok is an app that has a huge following specifically for Gen Z users, you might find that your users are younger than on other channels.

Make sure your video clips are punchy, fast-paced, and enticing. If your original content isn't suitable, consider re-filming your content in a TikTok-friendly format that highlights the key points and crux of the video while having a more immediate and off-the-cuff feel as opposed to the original video. You'll need an Android-powered device to begin.

Do not be scared to get onto the latest trends. Make your outdated video content an opportunity to breathe new life into it by using a trending audio or format to get greater viewers.

Instagram Reels

Instagram Reels can be a excellent channel for sharing videos that you have repurposed as well as reaching out to a larger audience with your ideas and expertise.

Because Instagram Reels are limited to being 90 seconds in length it is necessary to chop up your original content into smaller clips. This means that a high-quality, long-form video may generate ten or more Reels. Just remember to incorporate text overlays and captions to allow viewers to get benefit from your content even if they're watching at a mute.

YouTube shorts

As well as posting to Instagram and TikTok, your repurposed video material is perfect for posting to YouTube as YouTube Shorts, too. Contrary to other social media websites, YouTube makes it super easy to convert the existing YouTube videos into Shorts - and all the editing right in the mobile application.

Repurpose existing video content to create Shorts

  1. Log in to YouTube through the mobile app
  2. Choose the uploaded video you want to turn into a Short
  3. Tap the 'Remix' button, which is under the video title
  4. Select 'Edit into a Short'
  5. When you are on the Shorts creation page, edit the video's content so that you can choose the section that you would like to make your Short max 60 seconds long.
  6. Add extra features like filters and text for your video in the preview page.
  7. Click next to add a title to your Short. Write the caption.
  8. Tap the Upload Short Button to publish your Short straight to YouTube

When you're repurposing your videos for Shorts make sure you focus on the best parts of your video or the most memorable phrase you can use. Consider your audience using YouTube and adapt the videos to their needs.

YouTube Videos

If you've already posted your video on your web site or another channel it's incredibly easy to repurpose your content to be used on YouTube.

  • Make a captivating title: Draft a title for your YouTube video that includes your keywords so your video shows up in search results.
  • Create a thumbnail Design a thumbnail for your video, which will draw viewers to click it
  • Make a powerful video description: Add a description of your video that includes your keywords and sounds natural. You can also add your keywords to your video's file as well.
  • Tag your video with tags: Tag your video with keywords pertinent to the topic you are discussing to boost your ranking

If you already have existing videos, it's easy to repurpose it for YouTube and upload it to YouTube to have your videos noticed by more people. The only thing you need is a couple of adjustments.

Instagram Stories

If you're in search of ideas for what to post on your Instagram Stories - start using the video content you have!

Select the best moments of your most recent videos and then share the highlights on your Stories, along with a link to the entire video or a CTA. This is an easy option to enhance your stories and inspire users to click and find out more.

Pins on Pinterest

Pinterest is a hugely underutilized platform for sharing videos and attracting a larger audience in the process. For posting your video content on Pinterest Simply upload your video as Pins and optimize them to appear in search results.

Here are some suggestions to assist you in repurposing your video content for Pinterest:

  • Create a hook Include a strong hook in the first few seconds of your video to make viewers can stop scrolling and stay watching.
  • Include captions in your videos: Include captions or text overlays in order to enhance the accessibility of your videos and help those watching your videos in muted.
  • Select a strong background image for your video: Choose a attractive cover image that will make a statement in the sea of images and inform your viewers what the content of your video is.
  • Optimize your descriptions: Use your description, title and tags to boost your search potential by including the keywords you want to rank for and pertinent information regarding your video.

Keep in mind that Pinterest is a very visual platform so make sure your videos are captivating and imaginative to win more attention.

Infographics

Infographics are great for providing your viewers the most important details in your video at a glance. They also allow you to display information like statistics, concepts and even numbers using new and engaging ways that are tailor-made to get the Likes rolling into.

Blog posts

Chances are, your videos contain a wealth of valuable information, facts, and quotes that are not worth wasting. Instead of restricting your audience to your YouTube followers or users, you can repurpose your content from videos to blogs to reach more people.

Understanding how to reuse videos into blog posts is crucial to improve your SEO and getting your website noticed by your intended audience. By creating multiple types of content that target similar keywords, you can improve your authority and be more prominent in search results.

What's the best thing? It's actually quite simple. Utilize your video transcript to form the base of your blog and take the most important aspects to convert into headings and subheadings. After that, you can fill in the rest of the text and provide extra value with graphics as well as templates, tables and more.

Written guides

In addition to repurposing your video content into blogs and other blogs, you could also take it one step further and create written guides. Written guides that can be downloaded offer your readers an in-depth and detailed review of a specific theme or topic discussed in the video while also promoting your pay-per-click products or services.

Webinars

If you've got videos that are rich in valuable content, consider turning the content into a webcast for your audience.

Repurposing videos into live or recorded webinars is pretty simple. Cut the top bits of your videos and incorporate them into the form of a pitch deck or presentation and then personalize with pictures and scripts. You can also write your own script to prepare your presentation then you're all set to present.

You can record the content of your webinar and then post the presentation online, or present the presentation live event on a webinar to communicate with your attendees in person.

Top tip: Give value to your viewers by including extra resources as part of your webinar, such as an exclusive downloadable template or Workbook.

SlideShares

Another option to use presentation is to turn your videos into a SlideShare. SlideShares are shareable extra content which are typically bite-sized, visually interesting, and packed full of details.

As SlideShare is a reputable website, it increases the likelihood of your content being ranked better and gaining against competitors, increasing the likelihood that your content will get seen by your target audience and generating prospects for your business.

Transcripts

The easiest way to reuse your video content is to create a transcript and post this on your website or blog.

Transcripts of your video give viewers an alternative method of engaging with the video content which makes it much easier for them to find specific information or read the subject. The transcripts can also make your video easier to search, bringing many of the key words you are targeting to your video content, and helping to boost your search engine optimization.

If you're uploading your content on YouTube Try by adding a link to the transcript within your description of the video in order to increase traffic to your website.

FAQs

If you've got information-rich video content, you may be able to transform your content video into a FAQ list that you can publish on your website in a blog post or in your Knowledge Base.

FAQs are a quick and easy means for users to get the answers they're searching for without needing to view a full length video. They can also help your site SEO too!

Customer reviews

Be on the lookout for videos you can use to provide customer reviews too. if you have video content with customers in it, you can repurpose them to use as customer reviews on your websites, social media channels or email marketing.

If, for instance, an unhappy customer has shared a photo of your company in their reviews of the product you sell, you may use that same video to use across your other social media platforms. Just make sure you get the author's permission prior to doing so.

Emails

To add another feather to your content marketing bow, make use of videos in conjunction with your email marketing strategy to give you more ideas for content and provide more worth to your customers.

In the realm of email marketing, there are a wide range of different options for how to use the content from your old video. Here are a few suggestions:

  • Embed as clips: Add shortened clips of your original video to an email to send to your subscribers.
  • Create a GIF: Turn an image highlight of a video into the form of a GIF for you to include in your email. Include a link to the full-length video in order to increase traffic to your content.
  • Convert into text: Change your video content into informative and engaging email content. ideal for explainer videos and popular or current themes.

A full page of text could overwhelm users of email. Mix the different kinds of content in order to boost the open rates of your emails.

Video landing page

Are you looking to add a punch to your landing pages? Repurpose your video content for the pages you use to share your message with minimal effort required for your visitors. Instead of asking prospective customers to read through your material you can simply include an explanation video to explain everything they require to know in an easy-to-read style.

Videos could help improve the user experience on your site, by offering visitors more content to engage with - and an easier to scroll through.

There is a broad range of video types that are suitable on landing pages. Some of them include:

  • Product demos
  • Customer reviews
  • How-to manuals
  • Content for Thought Leadership

To repurpose your existing videos, cut and edit your content to make sure you only include the most important and relevant aspects. Additionally, you can add texts, text overlays, a fresh CTA or additional video or other information that can help you adapt the content for your landing page.

Mini courses

If you have a library of educational material, think about making your videos into mini courses, by breaking down lengthy videos into chunks of bite-sized pieces. Microlearning is a wildly popular way to learn and developing your own mini course can help establish your reputation as an expert in your field.

You can repackage the longer content to create a snackable mini-course to sell as an additional digital product or share with your audience via email, social media or other channels.

Online video courses

If you're already creating video content for your brand, why not repurpose the content you already have into an online course you could sell? Make a course with video which your clients pay for access with the addition of additional content, resources that can be downloaded including quizzes and exams along with other.

Video advertisements

Utilize your video's content to create powerful video ads which will save your company time and cash! Choose the best parts of your video and cut it down to make a powerful advert that's customized for your company's brand. Add an intro, audio and any additional graphics needed to get your message across in a smaller amount of time than the original video, without the need to shoot again.

Three top suggestions for reuse of video content

Below are three additional tips to teach you how to reuse video content in the most efficient and stress-free manner feasible!

Don't try to repurpose video content to suit every channel

One of the most common mistakes creators make is thinking they have to be a presence on every channel. When you're repurposing your video content, be strategic about which channels you want to reuse your content for and which ones to avoid.

If the people you want to reach aren't active on LinkedIn There's no reason to repurpose the video content you've created to LinkedIn posts. Instead, focus your time and efforts on focusing your attention on channels where you know your intended audience has spent the most time online - as well as where you already have an established audience.

It isn't necessary to publish on every possible channel. Instead, use your time effectively to make your posts maximum exposure and reach those that are interested in your work.

Create a routine to reuse HTML0

In order to help you reuse video content more efficiently, make it a part of your regular routine. That means setting an aside time for the particular tasks and actions required to create the video to ensure that they do not be a shock at the end of the week.

A brief description of how to create a routine for repurposing your video content:

  • Plan the types of content you'd like to develop
  • Create a task list you'll need to complete for each content type
  • Assign tasks to members of your team or put them into your calendar
  • Check the task-list frequently

Batch-create your web content

If you're looking to reuse video content It can be useful to develop new content in bulk. Group each content type together and set aside time to do each one. This can be particularly helpful with posting on social media platforms where you need to be posting regularly and on schedule, each day.

Here are five examples of ways to produce material for social media in bulk:

  • Draft all your social post content to be posted in the coming month
  • Make all sources and infographics
  • Create all carousels
  • Edit all the video clips
  • Schedule all social posts by using a content calendar

Create your content in order to make it more productive and efficient and to make production of content easy.

Get ready to repurpose your videos today!

It's easy to repurpose the content of your videos to make every video go further - and reach more people with the highest quality work.

If you're ready to start repurposing your content into video courses, guides and other digital goods, has everything you need to start and start in less than one day. Utilize the drag-and-drop tool for course builders to build your own courses of video and digital products and start earning from your expertise.

Get it at no cost today.