Reintroduce humanity in your advertising by incorporating a personal video
If video fuel is the key to expanding your sales and marketing, personalized video is next-gen and turbo-charged rocket fuel.
Take it from the 87% of folks who have seen positive ROI from video marketing including increases in lead, traffic and brand recognition. When it comes to individualization, 81% also report that customized videos are increasing the sales of their business.
Indeed, individuals have 33% more likely to retain a message packaged in an email with video as opposed to a text-based message.
If you're thinking of the use of personalization in video to increase your earnings We'll guide you to get there through this tutorial. We'll also drive home the benefits of using customized videos and hand off strategies for creating videos that generate ROI.
Top 4 benefits of videos personalization
Human-centered marketing
Making videos that are personalized is an effective method of standing out in a noisy world of sales and marketing.
Think of it, really. Would a video with a thumbnail showing a smiling face -- waving hello -- grab your attention more than a dull one that is text-based and seems to indicate that the sender distributed it in mass to all on their list of outreach recipients? It's hard not to pay attention to the video message and not miss it, would you?
Video personalization is not just a way to draw attention, but can also be a fantastic way to showcase your personal style for gaining prospects' trust.
Numbers back this too as 70 percent of sales representatives who use personalized videos to promote outreach report an increase in their response rate.
Time savings for all
Making preparations for meetings, creating captivating presentation slides, and making time to schedule product demos all take lots in time.
Once you're able to master the art of video prospecting though it is easy to record personal videos, which will help you save time and your viewer's time.
Internally, recorded videos are super helpful for fighting the case of this-meeting-could-have-been-an-email minus the boring part of having to write and read long emails.
Externally, personalized video is great for (and humanly) communicating new ideas making better prospecting decisions, as well as helping to educate new customers and customers about your products.
It supports your ABM strategy
account-based marketing targets firms with customized content designed to help them grow and get them further through into the funnel of sales.
What is the key to nailing the ABM strategy though? Content that is personalized and addresses the particular questions that your target customers have.
Thankfully, customized video content is the best format to nurture these extremely important target accounts.
Oneis that personalization makes a mark among written content, which helps you win a client's focus while not taking up lots of their time.
And two, because personalized videos can be used in a variety of use cases, you can utilize it in the marketing as well as sales funnel. You can, for instance, utilize personalized video to distribute intro messages, answer inquiries from customers and build your relations with the people who are in your target accounts.
It makes work simpler
Additionally, personalized video aids to overcome confusion and miscommunications caused by poorly written or rushed briefs breed.
Sometimes, despite our best efforts to stay connected--we forget that everyone uses different ways of working and communicating.
Additionally, you can generate your video's transcript to create a paper record of the video's message. The result is that your entire conversation will be searchable, using CTRL-F usable and simple to reference in the future.
9 tips that will help you create an individual video
Convinced you need to start using personalized videos for making pitches, prospecting, joining up with others, assigning tasks, and so on? Start making. And trust us when we say recording a custom video is easy.
We've got the tips and video personalization software to start you off -We'll begin by introducing the following tips:
1. Create an informal script to stay on track
You don't need detailed ones however. Simply create a bullet list of what to cover on a notepad and you're good to go. Use this list when you record your video, to ensure that your message is clear on the right topics and you won't miss any details.
2. Make it brief and easy to remember.
Long, rambling videos fail quickly and are difficult to follow. A short, simple to follow video works better for keeping people's attention. Indeed, nearly 60% of viewers stay watching an advertisement until its close if it's less than 60 seconds.
Writing your videos in scripts reminds you to use simple language and stick to the message you are trying to convey, which is why the video will be brief.
Some additional helpful suggestions to try today include:
- Talk to your camera like you'd to a person! Just because you're creating videos for prospecting doesn't necessarily mean that you have to employ elaborate words or phrases to appear professional.
- Be authentic. Be yourself! Prospects and teammates appreciate you sharing your authentic self on video. They don't want an overly edited or polished version, therefore it's fine if your otherwise perfect video has an error or two- it's only human, in the end.
3. Don't be satisfied with the first take
If this is your first time using video prospects it is recommended that to do some initial work by recording the video a handful of times prior to completing the first take.
The reason? Every time you record, you'll learn new things such as:
- Your delivery style
- Optimizing the lighting and sound
You'll also find yourself coming up with ideas to show your individuality and make connections better with your viewer.
4. Include your face
Why: displaying your face is the most effective approach to reach your audience. It's step one to personalized prospecting video as well as a proven method to gain your target accounts' trust.
In marketing videos too, showing your face is useful for more than just building credibility. It also helps create brand awareness. Rand Fishkin's explainer video for SparkToro that he shares on social media, to name a few, can help boost the recognition of your brand, on top of product education and connecting with people who watch them:
5. Pepper in your personality
Being yourself and speaking naturally are the biggest tips to remember here. There are a few subtle methods to showcase your character too. For example:
- Design an "uniquely-you" video recording workspace. Without cluttering the background include items that make you feel. As an example, you can add books, if you're an avid reader (they're an excellent conversation starter as well!) and old-fashioned pieces when you're fond of them. Even your wall art can showcase what you enjoy.
- Introduce a distinct piece of clothing to your collection. This could be any thing from a certain-colored scarf to a t-shirt that features your company's logo or wearing a cap in all your videos.
The tips listed above not only aid in highlighting your personal style, but they develop brand familiarity too.
6. Find out about potential customers to ensure that you can tailor your outreach video
Personalization can be only limited to using your customer's name. But it's more than the scope of. If you desire to make a lasting impression, and get positive results by using video it is essential to tailor your video the right manner.
So how can you take your personalization and take it to the next level?
By researching your potential customer's problem. This helps make a video which addresses the person's particular problem -- offering them a solution that they really need. This, in turn, ensures positive responses.
7. Provide a useful recap or an overview of the material you'll cover
Depending on who you're aiming your video for and how long it is and how long it will be, adding a slides that outline what you'll be speaking about, or the things you've spoken about helps.
In case of internal videos, we suggest including a slide that highlights what will be covered during the video. bring it up when you describe what you'll cover within the video.
When you upload videos to external websites, such as sales pitch, add a recap or summary slide detailing how the tool could aid the user. It should be placed before the call-to action (CTA).
8. Go the extra mile through interactivity
The video can be made using features like hotspots, overlays, time triggers and branching to encourage viewers to take part in the content.
Check it out:
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9. Provide the viewer with a subsequent step (aka an CTA)
It's also important to direct your viewer on the next steps they need to take after watching your personalized video.
In the case of marketing outreach, this might be asking them to reply to your message for a product demo. In marketing emails the CTA might be a micro-conversion like subscribing to your newsletter or asking readers to test the free version of your software.
As for internal team videos, be sure to make your request clear. In other words, you can tell the viewer to review the brief and get back to you for any concerns that they might have.
Begin recording your personal videos right now.
To summarize, customized videos:
- They are easy to prepare
- Accelerate things and provide the work of remote workers that are async
- Can be a powerful way to standout in a noisy world