Pricing Strategies to Fight Stagflation -
It's difficult enough to lead a company through a period of high inflation, or an economic recession. However, it's even harder when these events occur in tandem.
It's a sign of stagflation and experts are forecasting an era of stagflation that will extend into 2024.
Perhaps you are already thinking about ways to reduce your expenses and shift your growth strategies overall.
But what about pricing?
As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always considered pricing to be one of the most essential strategies for growing their business in order to achieve their revenue goal.
and Kurt believes that iterative pricing is an effective plan of action in unstable markets.
Two one-hour conversations Sales leaders Todd Stellfox and Tony Markov both spoke with Kurt about pricing strategies that are effective in volatile markets and beyond. Listen to both interviews and view highlights of each.
Why You Shouldn't Trust How your competitor's price is
Your competitors could be wrong regarding their product's value (2 minute):
Strategic Pricing Strategies for Inflation and Foreign Exchange
Price positioning is based on regional purchasing power (2 minutes):
How to Price a New Product
How to write a formula to calculate the business value of an innovative product (4 hours):
How the US as well as Europe think about pricing differently
In the past, companies in early stages of US operations focused more on capturing market share, and European businesses felt the issues with cross-border trade more strongly -- but things are changing (2.5 mins):
Pricing Strategies to Break Into New Markets
Strategies for horizontal vs. Vertical expansion models (18 minute):
Iterative Pricing With
How 's platform allows companies to evaluate the pricing of their products (2 seconds):
Full Videos
Stream the full interview between Tony and Kurt for additional information on global pricing strategies:
Listen to the complete interview of Todd and Kurt for further information on how to determine the best value measurement and other revenue-generating opportunities different markets :
About Our Presenters
Kurt Smith, Chief Product Officer at
Kurt is the Head of payments, product strategies, as well as corporate development at, as well as the General Manager for Interactive Quotes (IQ). Before joining , Kurt worked for more than 10 years advising and investing in growth-stage software businesses around the world. In his professional life, Kurt has demonstrated a passion for aiding companies and people to recognize and develop their unique capabilities to reach the full potential. He has been associated with the fastest-growing software companies in the world as an Operating Principal at Accel-KKR. Additionally, he's collaborated in conjunction with Fortune 100 companies while an Engagement Manager with McKinsey. Kurt started his career in FinTech as a PM at Envestnet (NYSE: ENV) while the company scaled through the process of an IPO.
Todd Stellfox, Sales Manager at
Todd is sales manager for North America at where he manages a team of Account Executives that sell 's solution worldwide. The veteran has more than 12 years of experience in the industry as well as expertise in the payment and SaaS sector, and is passionate about sharing his expertise with other people and helping clients and coworkers succeed. Todd is currently residing with his family in Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony is the founding member of 's EMEA operations. He is currently is a Key Account Executive and Sales Team Lead in Amsterdam in the Netherlands. With over eight years of working experience in SaaS and the vast majority of it in SaaS payment and billing, Tony is constantly immersed in growth driven projects and dialogues with SMB and Enterprise SaaS companies looking to expand their operations.