Pricing Strategies to Beat Stagflation Price Strategies that Fight Stagflation
It's hard enough to guide the company during a time that is characterized by high inflation, or the recession. It's even more difficult when both events happen simultaneously.
It's an indication of stagflation which economists predict that the stagflation timeframe will extend into 2024.
It is likely that you're seeking ways to cut expenses and change your growth strategies overall.
What about the price?
As the Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently considered pricing as one of the most important tool for growth that they utilized to reach the revenue goals they set for themselves.
and Kurt believes that an method of pricing iteratively is an effective strategy to take in market conditions that are volatile.
Sales managers Todd Stellfox and Tony Markov both spoke with Kurt on strategies for pricing that work well in unstable markets and beyond. Watch both of the interviews and read the highlights from each.
There are a few reasons why you shouldn't rely On Your Competitor's Price
How your competition could get incorrect about their products' worth (2 minute):
Strategic Pricing Strategies for Inflation and Foreign Exchange
Pricing position based upon buying power of the local area (2 minutes):
What is the best way to determine the price of a fresh product?
Calculating a formula for how much business will benefit from the service (4 minutes):
What do the US and Europe consider pricing
In the past, early-stage American businesses were focused more on capturing market share, and European companies felt issues with cross-border trade more strongly But the times are changing (2.5 minute):
Strategies for Pricing to get into New Markets
Strategies for horizontal vs. models for vertical extension (18 hours):
Iterative Pricing With
How does the platform allow companies to test prices (2 minutes):
Full Video
Listen to the complete interview of Tony and Kurt to find out more about the pricing strategy for global markets:
Listen to the complete interview by Todd and Kurt to learn more about choosing the appropriate value measure and more possibilities to earn revenue from diverse market.
About Our Presenters
HTML1Kurt Smith, Chief Product Officer of
Kurt is the Director of product, payment strategy, and corporate development for, an additional General Manager of Interactive Quotes (IQ). Prior to joining , Kurt worked for more than a decade spending time with and investing in growth stage software firms around the globe. Through his career, Kurt has displayed an intense passion for helping businesses and individuals identify and scale their capabilities in order to realize their maximum potential. He's worked with some of the fastest growing software companies around the globe as the Operating Director of Accel-KKR. Additionally, he's collaborated in collaboration with Fortune 100 companies while an Engagement Manager for McKinsey. Kurt began his career as a PM in FinTech as a Program Manager for Envestnet (NYSE ENV) while the company scaled up to the process of an IPO.
Todd Stellfox, Sales Manager at
Todd has been appointed Director of Sales for North America at where he supervises account executives selling solutions across the globe. Todd has more than 12 years of industry and experience in the payment and SaaS business, and enjoys giving his expertise to others, and helping his clients as well as colleagues to achieve their objectives. Todd is a member of his extended family living in Charlotte, VT with his family.
HTML1Tony Markov, Sales Team Manager at
Tony is the founder of the firm's EMEA operations. He is currently is a Key Account Executive and the Sales Team Leader for Amsterdam The Netherlands. With over eight years of experience in SaaS and the vast majority of that involved in SaaS payment and billing, Tony is constantly immersed in growth driven projects and discussions with SMB and Enterprise SaaS firms looking to increase their operations.
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