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Page Landings for Courses: What You Need for Better Conversions

Apr 13, 2024

Online learning is a big business. The ease of access and convenience offered by online learning has led to many individuals are turning to this option to bolster their skills. It doesn't matter if it's a corporate learning course or a person looking to improve their skills, these online courses have gained immense popularity.

What ever the reason and whatever the course page is for, the course landing pages need to be in good shape. Let's look at what the ideal landing page is doing, and the best ways to integrate into it for the greatest result. OK, let's start learning.

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What is the landing page's purpose?

Course landing pages are similar to windows in shops. What do they have to include. It must first be attractive visually. Color combinations that are pleasing and careful placing so that items can be arranged in a harmonious manner will have a major effect on the eyes of the customer.

Thirdly, a narrative, offering some context to the product that are displayed or teasers to give hints about the glories of what's inside. This can all be very effective.

So that's shop windows. But that's, of course the landing pages too. They're basically similar. The casual internet surfer just clicking in is much more likely to see their attention ensnared by a landing page employing techniques similar to the ones above.

There's one significant difference that is significant between bricks and mortar shoppers who pass by stores and online users.

How does the user access your website initially? Probably, because of your SEO strategy to draw them in. Perhaps you took the trouble of utilizing an appealing domain extension (like buying an .ai domain to create Artificial Intelligence course landing pages).

So, unlike the passer-by in the street the person visiting your website is likely to find out more information about what you have to offer. Therefore, when they're within the area, your landing pages have one overall job: to get the already curious person to take the next step.

If you are using course landing pages, that next step is to sign up for an online course. The landing page has to propel the customer towards this action. By breaking down those three strategies we've just talked about into a few, but essential aspects, we can do this.

Excellent headline

It is essential to have a hero segment and headlines that have dramatic content, in addition to being descriptive enough to give an idea of the essence of what it is that you're offering. Also, it should utilize language that is a hit with your target audience (this aspect must be maintained throughout the entire design process: it is essential to design an online landing page that can be a hit with your target audience).

Here's an amazing instance.

Screenshot from liveoffyourpassion.com

It's big, it's bold, and it's descriptive. It stresses the key word, enthusiasm, which is sure to affect those visiting this website when they could be working on their mundane job and thinking wistfully about alternative and more fulfilling options for earning money.

This headline works since it focuses on the end result. It's like a wormhole taking you from the universe in which things are not exactly thrilling to an altogether different part in which excitement and fun can be expected.

How do we get there? This is where the subtitle plays a role.

Subtitling assistance

So, the headline's focused on the effect. This is the part which provides a more detailed description of the course that you're providing. In the example above, it says 'It's the step-by-step process for finding things you're passionate about, with a guarantee'. It doesn't have to provide a lot of information. Just make the headline clear to the point that the reader is in no doubt about what your website is about.

Here's another example that works because it gives the reader an idea of what the main purpose of the website is without giving too much detail. (Although, in truth, it could be smaller. )

Screenshot from fitnessblender.com

In fact, this kind of subtitling is essential, not just for course landing pages. This is what makes product pages work. There has to exist a link from the headline to the actual product text, no matter what it is offering, from a predictions manual to the predictive dialer. That's what subtitling can do.

A detailed description

The visitor may be eager to find out more. That's where you dive deep on what your course is all about. It's important to note that we're referring to a 'level of detail'. Exactly how much detail is determined in a large deal by your target demographic.

If you're hoping to communicate with professionals seeking quick answers to whatever difficulty they're facing, you need to be quick about introducing them to the details of what you can offer. Utilize bullet points or short words to explain the exact information you provide without trying anybody's patience.

For those who is likely to be able to find a bit longer to spend reading, then be a bit more specific. Even with those who are the most casual of people Don't get too detailed It's easy to repel people from reading by swamping them with data. Remember that you can always place the details on the next page. The homepage is all about the broad strokes.

As an example, suppose you've developed a great online  cooking for Beginners' course. When it comes to your course description you'll definitely want to mention how your class provides excellent instructional tips and tutorials, but you'll want to also highlight what someone will gain, such as, the ability to make seven simple and affordable dishes, as well as basic ways to prepare food and store it.

This has the advantage of not just showing what a student will be skilled at, but also outlining the topics of the curriculum. This is like demonstrating how a product improves lives without going into unnecessary detail about construction and provenance, and so on.

Design elements

We've been focused on focusing primarily on the words. Just as important is the look and feel of the webpage. Like the design elements of the shop window There must be some element of aesthetics in order for the site to achieve maximum impact. We'll take a look.

  Font  

Clearness and distinctness is the main focus in this case. The font could have a dramatic impact but be impossible to read.

Take a moment to think about your image that you're trying portray. Is it sober authority? A simple font such as Helvetica or similar will be the area you might want to consider. If it's financial as an example, such as a course to boost your skills in generating leads for insurance You'll need a reassuringly solid font devoid any gaudy embellishments.

However in the event that your class has more to do with art and craft, an alphabet that resembles needlepoint could be an appropriate option.

It is not a bad idea to consider selecting a word or phrase in another font for extra impact.

Screenshot from kimgarst.com

This is an excellent splash of bold handwriting red, which is the corporate color, which has resonances within the logo, CTA boxes and Ms. Garst's glasses and top. You might be thinking to yourself it's a financial website, why shouldn't the focus be on the weighty font?

Very well identified. This site is a bit different in that the creator is thinking of those who might want to dabble in money-making online but who aren't necessarily in the big league. For these people, fun and accessibility are key features of the course that they want to promote. Therefore, it is the importance of understanding the demographics of your target audience throughout the website's landing page.

  Colors  

Already we've discussed the impact a bold usage of red could have. The color is certainly crucial in terms of catching the eyes and making a statement. There's a myriad of characteristics that each color is meant to symbolize in marketing but there's not enough space to cover all of it on this page.

Color can be potent, but do not overdo it. The color of your choice is based on context. Red will not appear as attractive against a brown background, for instance. This is why we're mentioning an additional factor. Always include enough white space. It's the canvas that helps the picture make its statement.

CTA

Image from wordsream.com

But (and this is true throughout landing page design) don't sacrifice clarity for cute. If you've thought of a some phrase which makes you want to award yourself a rosette to show off your wit, but other people struggle to understand, then you'd be better off putting it in your own journal. This applies regardless of which subject your course's landing page covers such as mastering macrame or mainframe modernization.

Lift-off of the landing page

The field of web design can be a huge space to think about, and landing pages are crucial that they make up a huge area. Hopefully, we've given you enough ideas to start making your course landing pages the best they can be.

If you're not sure, keep your eyes on two C's: clout and clarity. Your page has to be memorable, however it must also be well-organized. If you mix both and your landing pages for courses are bound to get a lot of attention.

  Create your own course's website using ! Find out more about it here.