Nine methods to make the most of screen-recorded videos to enhance your communication in the workplace

Sep 10, 2023

85% Of employees are not active or disengaged from their work.

Fortunately, video communications could be a lifesaver

We'll guide you through how to make use of video to better engage your teams and teach how you can create videos by using a straightforward screen recorder.

The first question is what exactly is a screen recording device?

This software is perfect for sharing short thoughts to your customers or colleagues without having to write (and alter) long, lengthy paragraphs to describe something.

There's no need to be concerned about taking precise screenshots and marking them to show specific items. Instead, simply guide users through the procedure using an audio recording of the screen and audio narration.

9 methods to improve communication by using videos

Screen-recorded films add a touch more authenticity and impact to communications because they record the tone of your voice, facial expressions as well as other non-verbal signals and, in turn, making employees feel more engaged, while minimizing the possibility of confusion that could arise solely due to the words.

Make use of these videos to help with internal communication, such as the sharing of reports on performance, the presentation, training materials and a lot more:

1. Executive messages

77 percent of disengaged employees said they'd appreciate it to receive a regular frequent communication from their bosses, which include regularly-scheduled updates on their activities as well as from the C-suite, explaining why they make their decisions.

However, management typically confines messages to town halls every quarter, and also to official announcements. They do not manage to build trust among employees -- let alone engage them.

Thankfully, screen-recorded videos could act as an intermediary between executives in the C-suite as well as other employees. Easy and quick to make, these films are more real and not as written, which allows leaders to establish trust with their employees quicker and to create a more energized staff.

"Being visual-oriented and video-focused when communicating at work is a powerful way to combat. It makes you remove the cloak, and safeguard your self from edited and written communications."

2. New employee welcome messages

50% of newly hired employees have plans to leave soon, mainly because they haven't received adequate onboarding which causes employees to feel unengaged.

Uninteresting presentations that highlight the company's goals and values do nothing in attracting new hires.

Screen-recorded welcome video clips are a great option. They are a great way to capture your enthusiasm for having your new hire on board without you needing to plan the time for another Zoom conference. Additionally, because they are presented directly to the user, they can be used for:

  • You could do an outstanding job of making people feel at ease and welcome
  • Assist you and your colleagues develop rapport with the newcomer straight out of the box.

Here's an example Maddie Diaz, Senior Demand Generation Specialist at the firm, who designed an introductory video to introduce herself to the marketing department.

3. Incorporation of employees

This is an EMS Interactive training video which provides the test takers with points based on the answers they provide:

4. Product walkthroughs

Teams must have an in-depth understanding of the worth of their product before they can advertise and market it.

Producing snackable feature films is an effective solution to getting deeper into the explanation of an item than just a demo on its own could.

  • Scale product education
  • The content of all media should be easily accessible
Video Library  video enterprise product

5. instructions for the process and Walkthroughs

Are you aware of these " Hey, so how do we proceed from here?" messages? They indicate that your employees do not fully understand the procedure.

Actually, only 4 percent of workers who work remote or in hybrid environments know what they are expected to do within their work environment.

Screen-recorded processes are great sources for creating clearly defined goals for your employees. Also, you can encourage sales, marketing support, product and others departments to design walkthroughs for their team members. by breaking them down into categories like:

  • Methods Examples include how to use particular tools, to file pay-checks, or browse through the internal databases.
  • Workflows What tasks are performed the first, second and third? Who's responsible for what, and whom will be the one to pass the ball in the following.
  • Team communication What's the right way to call meetings and when is it acceptable to display screen-recorded video, including the methods to make these types of videos.

Employees can also be assisted in solving simple tech problems through troubleshooting video tutorials, and also answer commonly frequent questions.

What's the most beneficial thing? Screen-recorded video is effective for creating processes for external contractors as well. As an example, Shopify uses payment process walks to cut down on going back and forth between management and freelancers on getting payed.

6. Trainings that are just-in-time

Half of the participants who participated in the TalentLMS research report that they are not satisfied with their training program because the content isn't very relevant for them. As it's not pertinent it's not relevant to them. They can forget about 50 to 80percent of the instruction within two days.

How can we solve this problem?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having a platform like that can house the only true source. Let's utilize it to distribute a link or embed code and integrate it into our training, but you can still remove it without embed codes or hyperlinks changing, which has proven to be extremely helpful over the past few years."

In addition thanks to precise analysis of video content, you'll be able to effortlessly monitor your audience's engagement with your videos to gauge the efficacy of your training program to train.

7. Sales enablement training

Between cold outreach, prospecting along with closing deals It's not hard to see sales messages fall among the busy inboxes of reps. Workshops that are one-size-fits-all and squeezed into busy schedules do not see much traction also.

In contrast, giving personal sales training sessions via video can help improve adoption and improve team performance. You can record different sales enablement videos sharing:

  • marketing intelligence to communicate market analyses as well as brand updates as well as briefs on leads that are coming in with bite-sized videos.
  • ideal customer profiles surpass what a basic buyer persona PDF does. Instruct reps to discuss precisely what is appealing to the ideal buyer, what they will face throughout the sales cycle and more.
  • Playbooks to sell and frameworks Screen recording can be a fantastic method to communicate and get comments on the playbooks you create. When you're done, record the necessary steps in brief videos that promote acceptance.

8. Management of projects

"New project, more events What a great idea!" no one has ever claimed.

But, project meetings are the most common kind of meetings for employees.

Then replacing them with screen-recorded tutorial videos that explain the steps, what you need to know about the why to a project is a huge time saver for all those who are engaged. Consider it this way:

  • Project managers can share their goals for the project, as well as details as well as comments about their personal schedules.
  • The team members can watch project videos at their speed, and they don't have to sit and sigh during meeting.
  • Users can also create videos with their web browsers and send out progress updates.

Pro tip: Organize videos sharing project goals and results by the name of your campaign in your video library. This way, you'll be able to maintain a simple record of every project's "why" and outcomes they produced.

9. Team updates and reporting

The latest updates for the team may be found through chat threads as well as email archives. Some teammates may not be able to access them all.

Video-recorded updates, on the other hand, can be hard to overlook. They are better organized in categories, topics or groups within your video library, they can be easily searched also. Another option is to share your monitor to create performances reports.

Based on who's viewing the video, the group's members or any other stakeholders allow the user to access, leave comments, or manage specific groups of videos. You can also disallow public comments, in the event that you require it.

Start recording employee comms videos now

Remember, screen-recorded video messages convey your genuineness better than comms written in the traditional way.

They also help bridge the gaps in communication between management and employees. For a user-friendly device to make these videos, we recommend the free Recorder. Just enable the Recorder on your browser and record at the beginning.

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