News: Apple Revises App Store Link-Out Rules for EU DMA. However, new fees are still high -

Aug 22, 2024

Apple modified its App Store's regulations to ensure it is more in line to EU's Digital Markets Act (DMA) However, the fees associated with the changes from Apple remain a significant amount as per an article in The Verge.

The highlights are outlined by six bullet points on Apple's News and Updates page, users are being invited to visit for a more detailed detail of the latest updates in their developer documentation.

A few highlights include the promotion of "offers that let users buy products from anywhere they want," developers being able to "use an actionable link which can be tapped, clicked or even scanned for users to get to their desired destination" as well as that "Updated commercial terms applicable to apps with external Purchase Link Entitlement feature will be introduced to align with changes made in these capabilities."

It is expected that they will be implemented "this the fall" (no other specific starting date is scheduled).

'Nearly an indefinite 20 percent fee for the Developers'

According to the article from The Verge, "Apple is introducing a 20% developer fee with the latest EU update," the updates appear to allow developers greater flexibility in linking to purchasing alternatives outside of App Store. App Store.

The expenses associated with this new feature are so steep and restrictive that "it's difficult to imagine anyone using it. "

That's because, for developer that choose to sign up to StoreKit's StoreKit External Purchase Link Entitlement (EU) Addendum, the costs associated include the initial purchase charge of 5, and a 20% Store services fee applicable for "sales of digital goods and services using any platform with a set 12-month period beginning from the moment of installation including updates to apps and restarts."

The Verge states that the application's updates or reinstalls via the user resets the timer back to the 12 months to pay the store's ongoing charge. Various other programs and mechanisms are able to lower prices and allow to support third-party app stores as well as charging auto-renewing subscriptions which qualify, or becoming a developer under Apple's small-business program. The ongoing cost of 12 months resetting when updates are made or reinstalls happen is why they're "endless."

A recent TechCrunch report titled "Apple revamps DMA compatibility for link-outs in the App Store, using fewer restrictions as well as a completely new fee system" further clarifies some aspects of the various rules of Apple as well as the fees they charge which are not only existing but also as new. Particularly, the "Store Service Fee" particular,"Store Service Fee" such as "Store Service Fee" includes "a 10percent commission, or a five-percent discount (e.g., for developers who have enrolled in The App Store's Small Business Program) according to Apple's brand new contract the terms of business, or a standard 20, and 7percent discount in accordance with the terms of Apple's existing agreements."

Details on the charges associated with and the alternative terms Addendum for Apps in the EU as well as for StoreKit External Purchase Link Entitlement (EU) Addendum. StoreKit external Purchase Link Entitlement (EU) Addendum can be found in the Commissions section of this Apple help page.

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This is the way that gaming studios market their products across the world. In the last two decades the company has developed into an online payment provider that enables you to sell games or related items to games on your site either through a webshop or in your game with fully customized and personalized checkouts made specifically for the game. This lets you eliminate the burden of international payment processing taxes, VAT and sales tax compliance, payment to players assistance, as well as various other aspects of payments management. You will spend less time coordinating payment and compliance so that you are able to be more productive in creating fantastic games!

Katie Stephan

Katie Stephan Katie Stephan is the Senior Content Strategist at . Besides her extensive marketing experience She has also earned an MFA in creative writing for nonfiction as well as been part of her community in the form of a college writing instructor.

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