Mobile Marketing for eCommerce : Convert, Engage, Capture Convert

Mobile marketing differs from the traditional eCommerce marketing due to the devices that customers use to access and navigate your online store. It's well known by now that your website should be optimized for mobile. But effective mobile marketing extends beyond that.

Here's why:

Mobile users need and expect an experience that is different from what they could get or want on a desktop or laptop.

So, your mobile-based marketing needs to take advantage of specific tools and methods that are especially effective with phones. There are a number of them, and we'll discuss some in a bit. To give you an idea, the strategies you employ for mobile marketing must include email marketing, social media, SMS and anything else that could be accessed and used on a smartphone.

When it comes to the eCommerce industry, mobile customers make up around 40% of retail sales. This is more than $350 billion and this is expected to increase in the coming years. People spend hours every day watching their smartphones because, unlike computers, they carry them around everywhere.

Here are seven aspects of mobile marketing that you can implement to attract customers to your business:

1. Use email newsletters and automation

Newsletters sent via email are especially suited to smartphones because responsive designs can fit the technology perfectly. This is a great means to remain in contact with leads and customers to keep them up-to-date by providing valuable content, pertinent offers that meet the needs of your customers and leads, while making them feel valued.

Furthermore, 68% of emails are opened on mobile devicesbecause, the majority of people find it easier to access emails on mobile devices.

Incorporating email automation to your workflow, you'll deepen the connection to your customers, without spending additional time on it.

Any time someone fills out an application, purchases an item, has questions, closes their cart, or takes another step on your store, you can create automated email notifications to instantly respond. Some examples are welcome emails, onboarding programs, special offers and abandoned cart emails as well as other messages.

If you'ren't sending email messages, such as newsletters and emails You're missing an excellent possibility to keep customers on mobile engaged and active. Why? because even if your clients are waiting in the school pickup line, sitting at the barber shop or riding the subway, they can browse your email and buy your items. It's all about meeting the customers wherever they may be.

MailPoet allows store owners to create effective email newsletters and automated emails. The editor makes sure that your emails look great across all devices and sizes. Are you short on time? Use pre-designed templates for a variety of scenarios for eCommerce. See what MailPoet will help increase your mobile marketing communications with email.

2. Create video marketing and ads

When it comes to smartphones, video reigns supreme. Reading lengthy text on smartphones is likely to never be the same as watching a video.

Videos can be posted on social media and use them to drive existing followers to your shop or advertise your videos on platforms such as YouTube to attract new ones.

In addition, embedding videos onto your own site can turn viewers who browse into paid customers. How? Video clips can demonstrate the capabilities of your product or demonstrate how you can use the product. You can share customer testimonials to show just how effective your items are. Or you can share behind-the-scenes looks that showcase your amazing team or eco-friendly materials.

It's the quickest video you'll ever produce and the video looks amazing when viewed on mobile devices.

3. Optimize for voice search

It's a unique feature of mobile marketing. When you're not in front of a desk and you're not at a desk, it's far simpler to speak to the phone rather than typing in it. Voice search has thus become very popular and, with tools such as Siri and Alexa, a regular feature of the daily lives of many.

The type of blog and content pages you write for a number of reasons.

In the beginning, most people utilize voice search in order to respond to easy questions or finding essential information. It is a great way to connect people with blogs with this type of data.

Thus, you may want to retitle some of your pages, or make new ones in line with the long-tail conversational style queries people tend to use to search for voice.

It may be beneficial to include a few FAQs on more of your pages related to the content on that page. Additionally, you could include FAQs on your H2 and H3 subheadings.

A bookstore, for instance, might have a title in the form of an inquiry -- like "What are the best books for first-time parents?" -- followed by a listing of five best-selling options.

4. Create display ads

Advertisements on banners don't usually perform well on desktops since they get lost among all the other information on the page. With less screen space for mobile devices, your adverts could attract greater focus.

In either case, you could design display advertisements and then target them to people while they browse social media or play their favorite mobile game. They are great for remarketing to previous site customers or, if properly targeted, can help to find potential customers.

 Learn more about creating the perfect display advertising campaign.

5. Leverage social media

What is everyone using their phones for at least three or four hours each every day? Most are spending quite bit of that time using social media.

You are posting to the networks where your target audience is most likely to be?

This is an excellent platform to promote videos, special promotions, blog posts, valuable strategies for problem solving, and any other content that can be shared. You can also consider including humorous content like memes or hilarious GIF animations, if you think it's appropriate.

Social media isn't just about pushing sales to new people It's also a effective way of communicating with your existing audience to remain in the spotlight, boost the value of your brand and collect feedback that will shape the future of your business.

6. Use AMP for your blog posts

What's the most significant obstacle to mobile-friendly marketing that is effective in eCommerce? Page load speed. Why? Because mobile is focused on the convenience. Fast means convenient.

The mobile-optimized websites often fail on this front. A lot of pages require more than three seconds for loading, which is about the length of time that users are willing to stand in line for.

In other words in other words, the more time your webpages are taking to load, the less engaged visitors and sales you'll lose. Particularly on mobile devices.

The AMP project -- that is a reference to 'accelerated mobile pages' -- provides the ability to arrange your blog's pages as well as other websites to make them load faster when viewed on smartphones.

The average load speed of AMP-style websites is just under one second. That's fast -- around four times faster than typical mobile websites.

AMP pages provide smoother and less unwieldy user experience. It's easier to scroll and pages load faster. They don't load in a clunky fashion in a single time. Also, this will improve your SEO, because loading speed of pages is an important ranking factor for Google.

The best news is that you may not have to shell out thousands of dollars for an expert developer who can help you. The plugin is an AMP plugin that works with WordPress that can help you convert your pages to the format. Find out more information on it. AMP plugin.

7. Use SMS to market your business

SMS marketing works extremely well for mobile phones since pretty much everyone opens and reads text messages.

While there are a variety of advertising messages you can communicate via text message, simply sending useful customer service automation texts can be greatly appreciated by your customers.

You could, for instance, transmit a text message at any time a customer's order status is changed. It could inform them that the order is in hold, their order is being handled, their payment is being refunded, the order has shipped, etc. Note that, as with other marketing techniques like email, you'll need to receive customers' permission before reaching to them via text.

Track your mobile marketing stats

However, you could go more to view specific mobile statistics with Google Analytics. Follow individual campaigns for ad placement, see how users flow through your site pages, understand what pages are causing users to abandon, and even monitor the exact revenue various advertising campaigns and sources of traffic are responsible for.

Think Mobile first.

It is possible that you are already employing a variety of these methods for marketing via mobile. If so doing so, this article is a helpful reminder to make sure you're doing them. However, if you're lagging or faltering on things like social media, video or SMS, you should take some time to focus so you can attract more, draw, and engage more leads and customers who discover your business on mobile devices.