Methods for Collecting Testimonials for a better growth of your membership site
Contents
- Why Are You Bothered About Testimonials?
- Ask at the Right Time
- Make It Easy for Your Members
- Talk to your members about Their Experiences
- Text is good However, Video is better
- Publish the Testimonials On Your website
- Final Thinking
An effective method to expand your membership program, regardless of whether you're starting from scratch or have already established is to put up the testimonials of your members on your site.
When used correctly, testimonials can create a look for your membership programs that is more trustworthy and can to highlight the best aspects of your membership program.
You can also offer visitors that social proof to convince the reader to bet on your material.
There's plenty to gain by the inclusion of testimonials on your site for membership, gathering and publishing the feedback of your members isn't always straightforward.
If you do follow the guidelines from this post, you should be well in the process of growing your membership site through the use of testimonials.
What's the point of all these testimonials?
To summarize, positive testimonials can have significant impact on efficiency of your website's membership page, helping to turn the majority of visitors to your site into paying members.
When used properly, testimonials are able to help answer any questions potential customers may have, showcase your expertise and experiences as well as signaling that it's safe to enter the payment information into your system.
If you're proud of your membership site and its contents, there's no reason not to include reviews on your site. In order to get started, this guide contains tips and advice on how you can go about collecting and using testimonials to boost the popularity of your membership website.
Let's begin...
You can ask for help at the appropriate time.
Because of the numerous benefits of publishing testimonials on your site, you may consider asking for feedback from your members immediately. But, at this point not being proactive in this manner isn't a good idea.
Give your customers time to access your content and, if they need to, ask for your help. When they've had the opportunity to benefit from your website's membership benefits in addition to experiencing your top-quality customer service, they'll be much more inclined -- and able -to offer genuine and positive feedback.
Facilitate the Experience of Your Members
Although you can send an email to your members asking them to share their thoughts on your program for membership, this approach probably won't produce the most effective results.
Instead, you should attempt to make it as easy as possible for your members to provide feedback.
This not only gives you the opportunity to get the kind of feedback that you're interested in However, you'll also be able to use the features that are more advanced of an application to include feedback fields to your forms that let visitors give you feedback by pressing the button.
We've now covered the best way to gather feedback from your members Let's take a look at some of the information you should try to collect from your customers...
Ask Your Members about Their Experiments
For you to get the sort of feedback that can be utilized as a useful testimonial, you must make sure you ask the appropriate questions.
Instead of asking members what they think of your membership site, encourage them to discuss their experiences.
Inquire about their needs and encourage them to discuss why they decided to sign up at all, how your program helped them, and what results they got following the advice you gave them to practice.
Another suggestion for questions to ask include whether they had any reservations prior to signing up for your membership, and in the event that they did, how your membership site addressed their concerns.
Also, you can ask them if they'd endorse your program and in the event that they would, who.
Remember, you don't have to share all their comments, however the more questions you pose and the more information that you'll be working with.
However, don't overdo it by asking too much from your members, and you could risk being overwhelmed and refusing to engage with the requests. Less is more when it comes to asking for a favor from your customers.
For your testimonials to be more engaging and trustworthy, be sure to ask to see a picture of your customers as well as a link to their website or profile on social media so the people who read your testimonials can confirm the authenticity of the comments.
Text is good, but Video is more effective.
Some studies suggest that incorporating videos on landing pages can increase conversions by over 80%, compared to just publishing comments as text on your website.
Think of members you've worked with closely and formed an excellent relationship. Particularly those who are getting great results from your content. They are the perfect people to hit up for video testimonials.
Consider reaching for these people.
They put your review request in the forefront and make it super fast and simple for most non-techy users to submit one.
You should seriously consider giving potential reviewers an incentive to to add a video testimonial.
Make the Testimonials available on Your Site
And lastly, make sure you publish the reviews as soon as you start receiving the feedback.
Do not wait until you've received multiple responses from your members. Instead, apply this important material to use right now.
Although the initial responses you receive aren't amazing but as long as they're enthusiastic, you're welcome to include these testimonials on your site.
You can always replace them later, once you've refined your process for getting feedback, and you've started receiving more impressive testimonials.
Alternately, you could use a specifically designed testimonials plugin, or simply start a new page, and add the feedback in plain text format.
If you are publishing review, be sure to provide as much information as you can like the complete name of the participant, a photo, and a website address or link to their social media page so that visitors can verify for themselves that the source of the testimonial is legitimate.
Be sure to obtain approval prior to publishing your testimonial, especially if you've made any edits.
Don't forget to create a page for your reviews and then store every single comment you leave there.
Make sure to publish your top feedback on the homepage of your site and also on your signup page.
If you put your glowing reviews in the center of your page You can place them in the areas where they're most beneficial to increase the number of members on your site like at the point where you invite your customers to sign up to join or fill in their payment details.
Final Reflections
I hope these suggestions about getting testimonials and using them for promoting your membership site have been useful.
It is now time to ask for feedback from your members and publishing it in a way that it will have the most beneficial effect on your website's conversion rate.
If your site's membership program is yet to secure the first customers, you could always consider offering free access to your program as a reward for genuine feedback.
While you won't earn any income directly from these members, their opinions can be invaluable for promoting your membership site.
Are you willing to begin soliciting feedback from your members? Let us know your feedback in the remarks!