Making Audio Samples Sell With Demuvi -
The digital audio market has grown dramatically in recent times. As consumers, we love having instant access to millions of tracks, but what has this change meant for those who create the music? A veteran producer and seller, Demuvi speaks to us about the opportunities and tools that technology is offering creators today, and shares the places he gets inspiration from to work from.
You've worked in sound production as co-producer, producer, and sound designer for nearly 30 years. What was your first step in the world of music start?
When I first started to make music, I was a teenager on an Commodore 64 and an Amiga computer. Due to limited resources I was constantly having to think of new ways to make music sound good. It was a challenge back then but I learned a lot about the design of sound and synthesis through it.
made it easy to have my items for sale. The process of setting up my shop was easy and whenever I encountered any difficulties, I always got direct help from customer support.
The majority of my work in music involves designing presets and synthesizers, which help professionals as well as newcomers produce their music with ease. I'm also an expert in creating the sounds you hear for yourself with the "Popular Soundtracks" expansions. They are scratch-built replicas of music from the 1980s and 90s. There are also sounds from the 70s and 2000s being developed.
Where do you get your ideas?
My main focus is on the music of the 80s and the 90s. I was interested in whether it was possible to reproduce the soundscapes of the decades with a software synthesizer as well as create presets that could be played by the keyboard. This is why my main inspiration comes from the past.
What has technology done to your creative process?
Software synthesizers are now improved to the point that traditional synthesizers are hardly ever needed I believe. If anyone still makes use of traditional synths is doing it because of nostalgia and joy However, when it comes to the sound industry, I can see much more potential in software synthesizers in the near future. This, of course, allows you to be creative on computers and greatly simplify the process.
What developments in the audio design market have you observed? Has the customer profile or the demand for similar products changed significantly?
The market for sound design is vast, and so is the amount of people who play. I think I've found several fans for my reissues, and I'm pleased that there are others that share my love of vintage sound effects.
It's hard to say what is changed over the past couple of years, except for the technical aspects. Computers are getting stronger and software can create many possibilities. It's exactly what I predicted years ago. At the time, computers couldn't produce sounds like they can today. The technology proved me wrong.
What tools do you think are to be the most effective in creating digital music and sounds?
I am using Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the entire Native Instruments Komplete 13 Collector's Edition. I also create many sounds from scratch, mainly with Serum and the VPS Avenger Plugins.
How has helped you promote or sell your product and/or your
It was easy for me to put my latest items on the market. Setting up a shop was easy and when I ran into any difficulty, I always got direct assistance from customer Support.