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People who have thought of purchasing items or services from their shopping carts prior to leaving an online site and not completing the purchase. This is often referred to as the case of an "abandoned cart" or "abandoned checkout." The research shows that customers leave 84 percent of their shopping carts using smartphones, whereas 72% of carts that are abandoned abandoned on desktop computers.

There are ways to recoup losses in sales by making emails out of your shopping cart that help to recover your cart. The email is a follow-up which will be sent out directly to the user after 24 hours of abandoning their cart. This will allow you to stay in touch with your customers, and also ensure your items left behind remain fresh in customers' minds.

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