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Potential customers often add products or services in their online shopping cart, then leave a website without checking out. This is also known as an "abandoned cart" or "abandoned checkout." The research shows that consumers abandon carts in 84% of cases using mobile devices, and 72% on computers.

It is possible to recover some of these lost sales through sending out cart email messages to recover the cart. The email is a follow-up which is automatically sent to your clients within 24 hours of them abandoning their cart. This way, you can stay in touch while your shop and products that were abandoned are present in the minds of shoppers.