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The phrase "entrepreneur" used to conjure images of traditional small business owners, self-employed at brick-and-mortar stores or inventors of new concepts that revolutionize the world. Nowadays, with millennials as well as Gen Z leading the charge, entrepreneurs can be anyone from the lifestyle influencer earning income via social media affiliate marketing to the co-founders of an online personal finance clinic.

Business ventures that were new and innovative grew in the COVID-19 outbreak and others were born due to necessity, and others out of the opportunity presented by many hours spent at home. The exponential growth of creators in social networks has transformed business as we have known it.  Its most popular report 2023 Outlook: The Future of Entrepreneurship and the Creator Class gives exclusive insight on the opinions of consumers about the creation economy, as well as the inside scoop on the ways that entrepreneurs can utilize creative strategies to grow their empires in 2023.

What defines the term "entrepreneur?

Traditional entrepreneurs set out with the intent to enter the business world. Many of them already have a plan of action to launch their venture. They also keep an eye on emerging trends in business to understand when to turn their dream into full-time job.