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While many kids have their first entrepreneurial ventures by selling sweets to friends, Morgan Hipworth took his early interest in food to the next level. The young and naive founder of the cult Australian bakery Bistro Morgan, developed a love of food via cooking shows at about seven .

"I saw other youngsters on TV working towards their goals and I was thinking to myself: 'If they're capable of it, then I can also do it too,'" Morgan says. He put that conviction into action "Each weekend, I would prepare three meals for my family and parents, serving up my creations in the dining room of my parents' house," he says. "I later extended my customer base to my extended family by serving freshly baked desserts at birthdays and other occasions." As a teenager, he was encouraged to take samples to the local café, and was then solely responsible for its supply of baked goods and sweets.

Make customers part of the brand's story

"Being capable of telling a story and really bring customers along for the ride is always a key part of building a customer database," he says. "Connection is the top goal, and what turns a one-off customer into a loyal customer who'll support you for life."