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If you're a manager of a company you should consider ideas and strategies to help you expand or improve. Doing competitor research can help you understand your place within the marketplace, as well as discover what other companies and companies are doing for interaction with clients.

The market research conducted by competitive analysts is helpful to ensure that your products and services attract the appropriate market. Here's a guide on the topics covered by the competitive analysis, how it's useful and how it will benefit your business.

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