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Attracting customers from your local area is key in generating sales for an owner of a small-scale business. Also, it's crucial to have an approach that is strategic to be seen by local consumers looking on the internet.

This is where local SEO (search engine optimization) is a factor. Local SEO aims to make your business visible on the local results of searches. When potential customers in your region search for items or services you offer you offer, your company is featured on the results page, assisting to outshine competitors and bring more pedestrian traffic.