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Sep 7, 2022

Every artist deserves a website that reflects the vision and beauty of their art. Ceramic artist from Vermont Brielle Macbeth Rovito launched her own website, as well as the online shop Dust and Form her first thought was that she required an online e-commerce platform that would give her complete control over how she showcased and sold her sculpted pieces.

"I tried various hosting options," Brielle told , "and each time, it entices me again--both in user-friendliness and the built-in tools which help me seamlessly translate my overall concept of Dust and Form."

Find out more about the way Brielle brought her ceramics business to life by creating an e-commerce website that showcases her own design vision. It also keeps the online shop running seamlessly.

Transform your vision of art into an ecommerce website

In the year 2019, Brielle was eager to redesign and revamp her online store "with an entirely new set of work which, in the moment, felt very close to her personal."

"I wanted to share this work beyond the reach I was able to reach, yet in a way that stayed connected to the essence of my work," Brielle told . "By the creation of the catalog that can be purchased that made it easier to purchase and better communication with those who are ordering."

The foundation of her store online the platform has allowed Brielle keep control of her creative vision to create Dust and Form. Crucially, that includes the manner in which her work is sold and offered for sale. Her philosophy of web design can be summarized as "simplicity, but not simple."

Prioritize quality website imagery

What's one key aspect of bringing any artist's website to reality?

"Imagery," Brielle says. "It's mostly about images."

That's the route Brielle used when she was creating Dust and Form. "If it's possible, hire other to help you," she says. "I am finding that having strong individuals around me has been essential for getting honest feedback and support regarding what my business can do online."

The "design and general ethos" of Brielle's website was brought to life through "the amazing creatives of Bodega Ltd. And the photographers and stylists I had the pleasure of working with who brought such vibrant the life of my designs."

"The natural, unhindered finish of my pottery is an integral component of the soft and peaceful designs I strive to make," says Brielle. The same vision of art that is unhindered is evident in the overall design and imagery of her website.