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A majority of consumers are multichannel that is, they frequently shop on several platforms. The research shows that from 42% up to 73 percent of shoppers utilize multiple channels throughout their shopping journey. This shows the necessity for a multichannel selling strategy.

Through selling across different platforms, you'll be able to reach customers everywhere they are, whether it's on social media, ecommerce platforms, or in store. No matter the size of your business the approach can allow you to increase your reach and increase revenue.

In this post, we'll cover what multichannel selling is the best channel to use, what channels may be suitable for your company as well as how you can begin with your multichannel sales strategy.