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In the month of January, Nia Pettitt began the process of opening The Curl Bar which caters to curls, located in London. Nia's idea for the salon didn't just revolve around making clients feel attractive as well as providing a place where every customer can feel loved and appreciated.

The brick-and-mortar company's journey to existence

The concept of opening hair salons for curly hair was always a dream for Nia's. "I frequently traveled to America for my hair to be done as it was hard to find a salon even in London and even in within the UK," she says. "I was looking to design an experience that felt comfortable, calming, as well as reflected visually the things I enjoy as a woman." Customers were overwhelmingly supportive of her concept. As soon as they opened the doors at The Curl Bar the appointments were booked quickly.

"Your life is going to change when you establish your enterprise. Make sure you're prepared for that change," Nia advises aspiring business entrepreneurs. It was difficult to know what kind of change was coming for Nia as well as the Curl Bar. Within a couple of months after the bar's opening, the bar was shut down temporarily because of COVID-19's closures across the UK. But even an indefinite pause was not enough to stop Nia from expanding.

"I didn't have a plan for expanding the business and certainly not during the case of an epidemic," she says. "I just view each moment as a learning opportunity." As The Curl Bar was closed, Nia shifted her focus on social media, engaging with her stylists as well as her customers online until The Salon was allowed to completely be reopened.

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