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A brand's development isn't always an unending process. Online seller and creator Alisha She has learned this over the past eight years of creating, sharing and pivoting her content.

"In 2014," Alisha shared with , "I often traveled for job and I wanted to record my travel experience: the fun destinations I'd been to and the people I have met. Therefore, I created heyalisha.com to document my favorite restaurants and activities."