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Rio Vera-Newton has offered tips for skincare when she wrote her work for many years. "The beauty and cosmetics industry, specifically, the skin care industry is saturated, it's extremely confusing for those that aren't experts in the space to parse through," she says. "I have always been awed by how satisfying it was to help inform people about products and to find ones that are suitable for their needs."

In 2017, an event that went viral took that advice to a wider public than ever. The actress shared the details of her skincare routine after an acne flare-up that was painful that was shared between her friends and the friends of her friends until eventually making it into New York Magazine. Since since then, Rio has gone to the school of estheticians, created an agency for skincare, and published a book on the topic.

Find out how she started her consultancy, how helps her keep the business running efficiently and how authenticity is the most important thing when she discusses skincare.

Moving from viral to a business strategy

Rio's skincare routine going viral was one thing, but turning that moment into an opportunity was a more and more nerve-wracking process.

"When I completed my an esthetician's school, I knew I wanted to start a business which was more private and individual," Rio says. "I was totally scared and I'm sure that many people are when they start a new business venture."

"When I started out in the business, I wanted to be sure I was structuring my consulting in the most helpful way feasible, which is why I conducted an initial round of around 20 free consultations to relatives and friends before I launched and asked them to give me some suggestions," she adds. "Because of this I was able to get rid of the wrinkles after I had the first couple of customers who paid. This was super important, since it ensured that at the point I started my business, I had so much practice and therefore launched my business with loads of faith."