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Live streaming Blog

Aug 11, 2022

However, the initial step is the toughest. Where do you begin? Thankfully, there are tools to help you get started. This article will go over the specifics of how to go live for the first time.

When you're done reading this piece, you'll be able to understand the best ways to live stream, what gear is needed to suit every budget, as well as the various platforms for live streaming to help you find the best platform for your amazing videos.

In this article

Beginning by streaming live

Before we jump into a streaming setup first, we need to look at streaming content.

There are plenty of highly created, multi-cam live broadcasts around the world, but it doesn't mean everybody has to shell out a lot of money for a start. Keep in mind that your equipment and setup can only get you so far - the most important thing is your content.

Think of your last video chat with your friends and your family. Maybe you were just catching up or sharing a meal. Just like your last video chat Live streaming serves one purpose in common: be authentically connected in a conversational way.

Live stream live for the first time?

Here's a checklist of things you'll require before starting live streaming:

  • Audio input
  • Camera input
  • Switcher and encoder
  • Internet bandwidth
  • Live streaming platform

Live streaming terms

Before we go further There are a handful of terms you'll need to be aware of. These are just the tip of the iceberg that will aid you when you are attempting to learn streaming terminology at first.

  • Bitrate The rate at which data is transported from point A to point B. It's typically measured in kilobytes per second but can differ depending on various elements, including connectivity between the receiver and source network as well as video compression, resolution, and more.
  • Compression: in the case of live streaming compression improves processing efficiency through reducing the dimension of the video stream. The industry standard is H.264 (better known as MPEG-4). It is used in both our uploaded and live videos.
  • Encoding/transcoding in the moment that video first is recorded, it exists in a wide variety of formats based on the device. Coding -- also referred to as transcoding is the process of changing the raw, analog, or broadcast video files into digital video files.
  • Frames: the series of still images which make up the video. Consider them as pages in a flip book. The less motion per frame and the more frames per second the smoother the video. They're determined in terms of frames per second (FPS) also known as the amount of frames shown per second of video.
  • Redundancy A variety of backup options in live streams. Live sets that are fully redundant includes backup camera feeds, streams of backup data sources that are coming from the mixer, backup RTMP streams and backup signal types. backup encoders for each master feed as well as backup streams and profiles for playback, and backup CDNs which each set of streams are receiving service from.
  • Switcher: also called the "video mixer" or "vision mixer," switchers are a device that allows you to choose from a range of different sources. In some cases, switchers can be used for compositing (mixing) videos from different sources to create specific effects.

1. Choose your camera and audio

We'll look at some of the top options for stream setups for beginners. If you're looking to stream with no hassle, you can always utilize a smartphone, or a integrated webcams to begin.

No matter what audio and video configuration you select, be sure your broadcast looks great by using the following tips:

  • Choose a modern, clean background
  • You must ensure that the speaker/presenter is placed in the center of the frame.
  • Set up lights or try to use natural light in front of you, not behind you.
  • Choose a quiet spot and remove background noises
  • Keep things as static as possible and limit movement

If you want to increase your image and audio quality to professional standards, we've got some great options to think about with regard to your cameras, audio and lighting setup.

Entry-level recommendations:
Camera: Mevo Start ($399)
Microphone: Rode VideoMic ($150)
The lighting: Aputure MC ($90)

Intermediate-level recommendations:
Camera: Canon XA15 ($1,800)
Microphone Rode ProCaster ($229)
Lighting Ring light kit from Neewer's ($19-$110)

Professional-level recommendations:
Camera: PMW 300 ($7,500)
Microphone: Shure SM7B ($399)
Audio Mixer: RodeCaster Pro audio mixer ($599)
Lighting: Aputure 300dii ($1,100)

2. Pick a switcher and an encoder

After you've got your video and audio sources secured, you'll have to look at switchers and encoders.

Software encoders

An encoder is critical for video distribution. It's the device that processes and transforms video data into a format that is more compatible with different platforms, such as Facebook, Youtube, Twitch, etc, so your viewers can view your videos.


Some cameras are equipped with encoders, it is possible to work with a hardware encoder (more on that in the next section) or a software encoder.

What is an encoder?

A encoder is a piece of equipment that can process and transform video data into a format suitable for various platforms, such as , Facebook, Youtube, Twitch for example.

If we are looking at what to look for in an encoder software it is important to consider three key factors.

  • Ease-of-use
  • Accessibility
  • Evergreen software

These three factors will ensure you get an encoder that is easy to use with technical assistance.

Hardware encoders

Hardware encoders are best used when pushing high quality video or audio as well as multiple camera and video sources into your stream.

For those who are looking for some great suggestions for gear for your hardware encoder We've got it covered. Here are some basic equipment will be required to use one (or several) Studio HD550 switcher as your workhorse encoder.

Switchers

A switcher performs exactly what the name suggests. It lets producers switch between audio and video sources. These are typically used in multi-camera setups so that you can switch between shots while streaming.

Like encoders, you do have different options for both hardware and software switchers. For those who are just beginning out, we suggest looking for a software option which combines all of the components needed for both encoding and switching.

Livestream Studio, which is  the native software for switching and encoders allows users to harness the power of live control room to tell compelling stories.

3. Check your internet bandwidth for live streaming

Now, we can address one of the biggest issues: connectivity.

However nice or professional the setup the live stream is only depending on your internet connectivity.

Before we discuss ways to achieve the most efficient upload speeds for your stream Two terms that you must know.

The most important term is bitrate. It is the speed at which your information will be uploaded through the encoder before being sent to the various streaming services or platforms that you've picked. In general, the greater bitrate, the better the stream quality. However, higher bitrates also mean large data size which could slow down stream.

The trick is to find the ideal balance between the speed of your internet connection and your bitrate. The best way to achieve this is by analyzing aspects such as frame rate and resolution.

What's your framerate and resolution for live streaming?

The frame rate of your video is the number of images transmitted and displayed in a second that you see on your screen. Live streaming for online audiences 30-frames every second (FPS) becomes standard and, in fact, some streams prefer to stream in 60 frames per second in order to get better clarity when it comes to sports or video games.

Your resolution is the measurement of the frame of your video. The fact that everyone desires 4K video for their televisions, cameras as well as content, it doesn't mean it's the best option for live streaming. Unless you have the capacities for the huge files, you should instead think about smaller resolutions such as 1080p or 720p which can be more easily managed for streaming and keeping your rate of bitrate in a sensible range.

4. Choose the right platform for live streaming

Once you've considered all aspects of live streaming from cameras, encoders and bitrates, it's time to select your live streaming platform.

To begin this process, you'll want to ensure everything is in sync and that the encoder is connected with the stream keys (or RTMP URL or stream address) on each platform. Most of these options will outline all the procedures you'll have to take before broadcasting or simulcasting to different platforms.

  • Live With Premium and Enterprise versions, users have access to a suite of live streaming software for your events and videos. In addition to Live streaming capabilities Premium includes all of the video hosting and collaboration tools needed to facilitate your entire workflow.
  • YouTube Live Live streaming service is a basic service that is free to use for low-cost streaming.
  • Facebook Live: Facebook Live might be best for those looking to add live streamed content to their brand's Facebook page.
  • Twitch Twitch: One of the largest name in the world of video game live streaming, Twitch is among the top platforms due to its community and niche styles of media.
  • Mixer: Microsoft's live streaming platform attracts gamers who stream video games and competes with Twitch's fans.
  • LinkedIn Live The platform was recently introduced, LinkedIn now offers its live streaming service that is specifically designed specifically for networking and business group.

The ideal platform is one that complements the type of video content you plan to stream, in addition to the viewers you wish to reach.

For small businesses, influencers, marketing, and companies that are considering how to setup streaming live for the first time It provides a solid support system and tools to help begin in the right direction.

Boost your live streaming skills

Do you want to start a live streaming business? Sign up to the Experts community to access deep-dive courses in the equipment, software, and tools needed to start the perfect live streaming business.

Five tips for optimizing your internet bandwidth for live streaming

You should test your stream on your smartphone and webcam or external camera before your go-live date. If, for instance, you're used to video chat on zoom calls all day from your laptop on the couch, it's possible that the live stream you're streaming to appear like that under those similar situations.

1. Make sure to connect directly to the router when possible

When you're ready to improve your streaming quality, the first easy step is connecting directly whenever possible. This means going directly through your modem or router connecting to your computer using an Ethernet cable. If you're working with a webcam or digital camera, connect to your computer rather than relying on wi-fi or Bluetooth. The general rule is to connect physically-connected devices using wireless connections. This can help maximize your streams.

2. Shut down and eliminate any other source

Like the tips above in the beginning, when you're just getting started, it's perfectly acceptable to experiment with streaming within your normal home or office circumstances. One other trick you may be interested in trying is closing and removing the other sources that may be occupying your connectivity and internet speed. That includes other Wi-Fi connected devices, computers as well as any background applications that could be automatically synced and taking up bandwidth.

3. Increase your upload speed as well as bandwidth

No matter where you've chosen to stream from, make sure to verify the speed of your internet and bandwidth caps outlined by your internet service provider (ISP). If you intend to live stream frequently think about upgrading your subscription or selecting an ISP who can provide you with a higher upload speed and bandwidth.

4. Set up the buffer

Set a buffer to ensure you're operating at a safe bitrate. This helps minimize speed changes throughout your stream. The best general rule is to keep your upload rate at about 30 percent more than your bitrate rate for a smooth and issue free broadcast.

5. Test extensively

When in doubt, test it out.

Test your live stream to allow you to find the perfect location that can maximize the elements of frame rate, resolution and bitrate, without being able to have an audience. Be sure to conduct numerous dress rehearsals and practice tests to ensure that everything is to your liking.

Wrap up: start your live stream today

Live streaming is surprisingly easy. When you invest the time and effort to get the right equipment in place and focusing on the larger view. This includes honing in on your live streaming content and perfecting your own aesthetic and style prior to going live.

After you've learned the basics, it's time to go for it and start broadcasting your content via reliable, professional video. If you're looking for some refreshers, read our suggestions and tricks on how to ensure that the elements of your broadcast in place.