Learn to master the art of the Event recap video
And before you know it, the weeks of preparation will be over within a snap -- on average, businesses need 3 to 6 weeks to plan and advertise the event in a tiny virtual format. Creating event recap videos are one way to ensure the content you created is available even after the event wraps up.
Video recaps of events are a way of boosting the visibility of your brand, encouraging future events, as well as reaching a wider target audience.
In this post we'll provide tips, best practices, as well as examples to help you create videos that are shareable that not only help people remember what was memorable as well as encourage them to join your next event.
In this article
- What exactly is an event-related video?
- What is the reason to create and distribute event recap videos?
- How to create and distribute videos of event recaps
- Event recap video best practices
- The wrap up
What is an event review video?
The videos of event recaps are typically about one-to three minutes long. They're designed to give viewers the full picture of what the event was like.
These edited clips are then coupled with brand-new graphics and music to create memorable images of the occasion. Here's an instance of the event held in collaboration with The Vendry in Los Angeles.
Why create and distribute event recap videos?
Recap videos help marketers capture the essence of an event. People can replay the event while those unable to attend might be inspired to sign up next time.
Videos of event recaps can also make the production budget of your event go higher, which means the event will continue to delight or educate even after the curtain has gone up.
Maximize ROI and create lasting content
Following weeks of careful planning, you don't want your event to fade away after the event is over. Videos that recap your event can increase the exposure of your event, and also ensure that it stays at the top of your audience's mind.
These are also ways to reuse event videos into content that is evergreen and earning higher value out of your initial purchase. Use event recap videos to make web-based news, or newsletters for future promotional campaigns.
Boost the reach of your event as well as increase your conversions
By publishing event recap videos will reach a wider audience of people who didn't take part in your event. Anyone who was unable to take part or were not aware of the event can still experience its highlights, get an idea of its value, and perhaps be convinced to attend your next event.
The increase in engagement could result in conversions such as more events, registrations, or sales.
Latha Youngren, Chief Marketing Officer of event control software Tripleseat Tripleseat, claims that the recap video of their annual conference EventCamp helps them across multiple marketing strategies and also for promoting their company brand's culture.
"Beyond the recap content itself The video also serves different reasons. It is used to promote next year's EventCamp in email, on social media, blog posts and other paid videos. This is a fantastic way to show our customer service and company culture when applying for event awards."
Show the success of your celebration
Recap videos provide a visual record of the success of an event. In displaying the testimonials of attendees, positive feedback, and an overall positive vibe of the event, organizers will be able to convince people that there is something to be gained from their event. Anyone who hasn't participated in the past are able to experience what they've missed and unable to experience.
How can you make and distribute videos of event recaps
The secret to creating a memorable footage of a recap of the event is in the preparation. Find out what story you wish to convey and how you will do it before you begin creating. Create a thought out strategy for distribution to can get your message in front of the right audience.
Plan your recap video before your event ends.
Prior to your event, develop an outline of your most memorable moments to be able to add in your review video.
Latha of Tripleseat Explains that the key to an effective event recap video is plenty of preparation. The day before the annual meeting of Tripleseat starts, they have a clear vision for their post-video content.
"At Tripleseat, the planning is well before EventCamp starts. We decide on the type of images we'd like incorporate into the video as well as the most attractive places within the venue with high-profile speakers, as well as reaction of the attendees" She says.
"We hire with a local videographer. We brief them about what they should film and the mood that the music will create, size of work, and deadlines."
Choose your audience of choice and key message
A recap of an event video made to relive past events may look differently than one intended to convince future attendees to register. Before you begin filming your videographer decide on the goal of your video and the intended audience.
Do you want to use it as a highlight reel, social proof, a teaser of the year to come or a different idea? Once you've identified the exact messages you'd like to send in your recap video it's much simpler to develop your storyline.
Nebojsa Savicic, the co-founder of the video automation software plainly Says that the recap video should make viewers feel as though they were there.
"You must think of a strategy. Think about what you want the viewers to remember from the video. Are they looking for the best of the occasion, the keynote speaker, or the behind-the-scenes action? After you've got an concept of what you want to achieve and objectives, you're able to start sketching out the contents for your video."
If you want to help people remember the event from recent guests, you may choose to highlight key lessons as well as highlights of Q&As. But a teaser designed to encourage sign-ups for future events could feature more testimonials or video footage that captures the energy of the event.
As an example, Snap uses their event recap video to generate anticipation for their newest new feature launches.
It is formatted according to channel specs
How you format your video depends upon the channels you utilize. Consider the vertical or landscape layouts work best on your preferred platforms.
Create a distribution plan
A distribution plan can help get more eyes on your video. Before publishing your video make a list of all the channels you want to make use of to market your video's recap. Post it on those places in which your viewers are most likely to visit.
Presently, 60% of marketers use social media for driving registrations to events. However, if your target audience spends time on social media, it's a good idea to post a summary video.
Latha Youngren shares the process by which Tripleseat distributes the video on several places to maximize the exposure of the video.
"We release our recap video in follow-up emails to attendees and publish them in several social media pages, and invite employees to share it with their networks, embed the video in an event blog post that recaps the experience, and also on our EventCamp website," she says. "We are also tagged participants and speakers in the video to make them conscious of the video and are able to send it out to their networks."
"We enhanced the video using keywords like 'marketing conference overview,' industry insights as well as 'networking's success.' Then we transcribed the clip, built an SEO-friendly landing page on our website and included the video in a compelling blog post," she explains.
"Our recap video went viral, creating buzz within the market and garnering hundreds of viewers. This increased our visibility and helped establish us as a thought leader, and generated leads." Maria Harutyunyan, co-founder & the Head of SEO at Loopex Digital
Timing is everything
How you publish your summary video will depend on the purpose you're trying to achieve. If you're looking to connect with recent participants to remind them of the key lessons learned and highlights, you should try to publish your video shortly after the event, so that they can remember it.
If your goal is to get people signed up for your next event in three months, post the video in the weeks before the event.
Event recap video best practices
Are you ready to make a video of your event? Use these top tips before you get going.
- Short and sweet
The video you have created for your event is a short summary of all the action -- not a blow-by -blow summary of all the events that took place.
Pay attention to your viewers' duration and their attention span. As an example, Nexus created a recap video in just two minutes that included views from Industry thought-leaders who attended.
If you've got leftover footage that you don't want to use, consider transforming the footage into posts for social media or other promotional videos and cut costs on your video production costs.
- Incorporate social evidence
Social proof elements can help you win brand credibility. If potential guests see good experiences that recent attendees had, they may be more inclined to register for the next time you host an meeting.
The online business community, The Tweak Your Biz, includes social evidence in their video recap by asking attendees and speakers to write about the highlights of their experience.
- Showcase big names
If you've hosted a well-known industry thought leaders, brands, or influencers, feature their names in your articles. This is a type of social currency that might make other readers sign up for your next publication.
There's also the bonus that if you tag these people or companies in your video you share, they might share your video with their followers and increase your audience.
The artistic festival SXSW includes well-known TV and film personalities such as Robert Downey Jr, Elizabeth Olsen as well as Eva Longoria in their daily events.
FAQs on event recap videos 1. What length should an event's recap video last?
A video of an event must be anywhere in the range of one to three minutes. It must be similar to a highlight reel than the full-feature film. 2. What are the benefits of recap videos?
Video recaps of events have a variety of important advantages, including:
- Boost the reach of your event
- Enhance the value of your event
- Inspire the future participants to sign up
- Create trust among your target public
The wrap up
Event recap videos can help non-attendees feel a participant in the event, and inspire attendees to join next time. It's also a method to ensure that your material is available to keep participants engaged long after the program has concluded.
From highlight reels to attendees' reviews, video recaps of events can help spread the word about your event. Use these suggestions and examples in mind to showcase the best aspects of your event to build social proof as well as increase registrations.