It's a Parisian Classic: Now Online with the Help of

In the 18th arrondissement of Paris lies the Marche Saint-Pierre. The Marche Saint-Pierre is known for its rich heritage in French textiles, it is where important choices are made for the next year's fashions, upholstery, bedding, and much more. It's where locals, tourists as well as professionals from the field go to see the latest trends along with the timeless styles with a modern look. You can catch a glimpse of an iconic designer walking on the streets as you mix with people who are looking for that most perfect pattern.

Since 1990, it's in addition where you will discover Tissus Lionel Tissus Lionel, a firm established by Houri Lionel specializing in wholesale and semi-wholesale textiles. With four shops - French for stores - located in the St. Pierre market alone, Tissus Lionel is a firm presence in Parisian textiles.

In 2017, Tissus Lionel sought to increase their reach in the textile industry through bringing their retail services on the internet. Today, their growth is apparent with their partners such as Disneyland Paris, Lido de Paris as well as the famous Opera National de Paris.

Nearby is the historical St. Vincent de Paul cathedral and mere kilometers from the Arc of Triomphe, you'll find another one of their physical locations - their first store which specializes in the sale of hobbyist fabrics that are used in art and entertainment.

Sell to Paris and beyond: Growing with the rise of e-commerce

Tissus Lionel relied on their impeccable word-of-mouth reputation and in-person sales for more than 20 years. In 2012, they launched an easy-to-use website using HTML. By 2016, patrons could review their catalog on the internet and phone in orders over the phone.

Their goal was to become the leader in quality textiles for sale online, at an unbeatable cost. They collaborated with an agency to create an all-encompassing ecommerce system which was launched with more than 800 fabrics.

Then, they partnered with notable developer Julien Gerardin to build something that would keep pace with the ever-advancing ecommerce world and grow according to Tissus Lionel's growing needs as well as its vision for the future.

The end result was TissusLionel.com A fully-responsive online store that is able to meet demands of both individuals and professional buyers.

On this site and in the stores they have, you'll discover wholesale fabric ranging from jersey and cotton to felt and leather, as well as waterproof alternatives, and more - spanning an array of interests and budgets.

All told, Tissus Lionel now lists more than 4,500 SKUs on their site.

Choosing an ecommerce platform

Tissus Lionel put much time and consideration into choosing the best e-commerce platform. The team evaluated a number of different content management systems (CMSs) before arriving at an informed choice.

A world-renowned brand, the platform had to be able to accommodate their existing business as well as provide space to expand. With thousands of SKUs it was essential for the platform to be built upon solid ground that could serve as the foundation for its creator.

Using the right instruments

Extensions are a major draw to, Tissus Lionel uses several on their website. To pay, they utilize Viva Wallet - a popular payment service that caters to European merchants as well as PayPal.

They also use Cubyn to handle logistic management, but a special API integration is required.

Viva Wallet

Viva Wallet solves these issues which is why businesses appreciate it as a valuable.

Tissus Lionel came across Viva Wallet through the recommendation from a nearby merchant, an indication of the quality and usefulness of the service. Tissus Lionel has now listed it as one of their top tools.

Beyond the personal recommendation, Tissus Lionel chose to join Viva Wallet because of the wide variety of payment methods as well as the possibility of linking transactions made online to their physical location.

At their retail stores Tissus Lionel is pleased with the latest payment terminals. On their website, Tissus Lionel is thrilled to accept payments straight from the page of orders.

  "The Viva Wallet implementation was extremely fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate increased by over 2% and our funnel to convert was cut by just only one stage."

Tissus Lionel claims that they've not experienced a single issue within the past year since the beginning of using Viva Wallet. Julien also noted that "the setup process is one of the easiest that we've encountered when compared with other payment options including Stripe, PayBox, and PayPal."

A site they're proud of

Tissus Lionel's standards for excellence have been the foundation of their continual achievement. It's no exception for their website. In the announcement post on their website, they walk customers through the advancements they're proudest of.

This includes one-click registration through visitors' already existing Facebook as well as Google profiles and enhanced security features, track orders and features for wishlists as well as the possibility of requesting sample items, local delivery at no cost, and more.

Tools like Viva Wallet make financial management easier for staff while providing an easy way for customers to make purchases. This results in the efficiency of operations and an increased percentage of conversion.

A excursion to Paris might not be on your radar, but with Tissus Lionel, the Tissus Lionel ecommerce site - built with and WordPress You can get to one of the most famous textile companies in the world from the comfort at home.

Check out their website in action on TissusLionel.com.