Introducing Woo Express: A New Way to Start an Online Store

Jul 1, 2023

What is Woo Express?

What is Woo Express? We're happy you asked! This blog article will provide the details of our most recent service and try to answer any questions you may have.

A screenshot of the Woo Express onboarding guide asking the user to describe where they are in their commerce journey.

It is the quickest method to open the store using

Two Woo Express options are based upon what you require

We'll dig into the details in the next paragraph, but the primary point to be aware of is Woo Express is a subscription option for that allows users to begin working with your online store right away, is bundled with a number of extensions essential to your store, it is powered by WordPress.com.

It is the best of both SaaS and Open Source

Woo introduced this product because it offers the best combination of what is typically an A - or B-type choice: software as a service (SaaS) or open source standalone software. SaaS alternatives are the subscription-based websites like Shopify as well as Wix. Open-source options, like WordPress which is free to download and use, as well as you own.

Woo Express is fundamentally open source, but can be managed as if it was it were a SaaS solution. This means that it is possible to manage your site through a subscription. through .

Open-source software has many benefits.

It also means that companies could create backups that are portable, and use that backup to take their website to a different hosting company, if they decide they do not want WordPress.com hosting any longer. The website remains exactly the same and reduces the inconvenience that a migration might bring.

Open-source software also tends to be safer, as it is made available in the public domain in order that other users can be able to access, read, and improve and modify it. Because there are many eyes watching the software, bugs are discovered and fixed much quicker than other kinds of software. Additionally, we're required to meet a higher level of code, since bugs are discovered faster in code that is openly available to anyone within the world.

What's different with Woo Express

Woo Express is a version of that comes with essential and beneficial features installed and pre-configured, and is based on the cloud infrastructure of WordPress.com which means that you do not require a third party hosting package like you would with or WordPress.org. Woo Express is hosted on WordPress.com as well as is bundled with registration for domain names, too.

A screenshot of the Woo Express onboarding guide that asks users to input key details about their business.

Why is Woo Express a subscription when it's no cost?

Woo Express is still the identical technology, only hosting is also included. If you want to install the plug-in to your standard website, you would need to purchase hosting from an outside provider such as Bluehost. With Woo Express, hosting is supplied by us and is what is the base for the cost for the membership.

But, Woo Express is still the sole property of yours You can also utilize your backup of your website to switch to another hosting service at any point, which is hard to do using SaaS alternatives like Shopify as well as Wix.

The benefits of WordPress hosting

We're very happy with our hosting providers as they allow us to power 43% of the internet! For those not as tech-savvy, switching between a hosting provider's website as well as your WordPress administrator can become confusing and overwhelming. When you use Woo Express, this back-and-forth has been eliminated. All of your WordPress admin functions are managed through your WordPress admin account. If you're a programmer looking for more technical information, check out this blog post by our developer.

Woo Express with WordPress hosting provides the best security features due to the inclusion of Jetpack scan. Jetpack is a subsidiary firm to Woo as well as WordPress, and runs on WordPress.com, too. That means that any software updates for security are automatic and made as fast as possible.

The Woo Express free trial

Find out whether Woo Express is for you

Woo Express is best for anyone who wants to start selling as soon as possible. It is extremely flexible and is fully supported by the full WordPress ecosystem -- which is also able to support 43% of all websites around the globe.

A screenshot of the store creation loading screen in Woo Express.

A perfect fit for medium and small companies.

Woo Express is great for startups, as well smaller and mid-sized enterprises looking to migrate to a more flexible platform.

Growing your business with Woo Express.

Woo Express is a great option for scaling into a high-volume store because the entire system is very flexible, from features and functionality to hosting, security, as well as support. As you grow it is possible to access a variety of education and development resources available: community forums, WordPress-focused blogs, Woo Experts and Woo help. Our third-party plugins and extensions provide support for their respective products too.

Great for test driving Woo and clients

If you create WordPress and sites you can try the 14-day trial period for Woo Express can be used to offer your customers an experience without needing spend time on initial design. It is easy to set up an online store, complete with essential ecommerce features -- for free, and let your customers experience WordPress as well as their own.

Should your clients choose Woo then you'll reap the savings that come with bundle extensions. We'll explain the benefits below.

What's included in Woo Express

Woo Express comes with a collection of extensions carefully curated by and were developed by a few of our key collaborators. The extensions are all been developed to integrate with each other and regularly upgraded. With Woo Express, updates are automatic, so you don't have to worry about updating manually your extensions and plugins.

Priority Support

Priority support is available only to Woo Express users, and Woo users who have purchased an extension. Questions and issues are addressed first through our support queue where you'll be able to talk with an actual person through chat or via email when you need help.

Premium Block Themes

The Site Editor feature within WordPress lets you create a beautiful store without editing any code. In Woo Express on WordPress.com the new store designs come with the Tsubaki theme, a new block theme built specifically for . There are 4 other block themes to choose from, with a variety of styles to find what suits you best.

Woo Express features and functionality

Woo Express offers a large variety of functionality straight out of the box to help you set up your products such as shipping, taxes and analytics, emails and employee accounts to mention a few. With Woo Express you are able to:

  • Customize your site's look and feel without the need for coding.
  • You can create unlimited numbers of items and services.
  • Provide a flat rate, local pickup, free shipping and live-rate options for shipping.
  • Automate messages to your customers about abandoned carts or birthdays and much more.
  • Personalize your shopping cart and your checkout experience.
  • Sell through the most used social media platforms

Extensions are included in a Woo Express subscription

One of the main difference between Woo Express is the bundle of extensions that is part of your Woo Express subscription. Extensions are additional functionality that are purchased separately and then added to your site. Some extensions that come with Woo Express are:

Giving more features to your Woo Express store

Paid plan users have access to any extension available within the Woo Marketplace, and can install any other -compatible extensions or WordPress plugins outside of the Marketplace.

What is the location of Woo Express available?

Woo Express is available everywhere WordPress.com is provided.

Launch your Woo Express store today

You can do it that easy and quick. Sign up to a Woo Express account and start creating your store right away.

 Have additional questions? We have a number of resources to assist you: