Increase the ROI of Your Email Marketing with MailPoet

Benefits of marketing via email

According to HubSpot the majority of consumers check their email every day. Email marketing is an established and reliable method that helps keep customers interested in the brand. Email marketing strategies will help build brand awareness, drive more sales, increase an ongoing business, build loyal customers, and maintain a sense of trust and credibility for your store.

Email marketing is also an excellent method to monitor your customers' desire to engage over time. It's:

• Measurable: You can track metrics on your store's dashboard by using MailPoet.
• TestableDivide the audience into segments of half and alter one aspect of your email to see what messaging is most effective.
• Cost-effective: Some providers, such as MailPoet, let you start with no cost.
• Targetable: You can segment viewers based upon any aspect available to you.
• Nearly universal Email is widely available and easily accessible. numerous people keeping their email (and their mobile phone) in reach throughout the day.
• Timely: Emails can be sent or received at any point of the day and on little notice.

How to create an email marketing campaign

1. Define your goals

In order to make your strategy effective to be effective, your goals for your email marketing strategy should be specific, precise, and attainable. In other words, you must be aware of the exact goals you wish to accomplish, who that your strategy will be appealing to, as well as how you will measure your success and performance.

2. Create subscribers and grow your email list

Invite customers to sign up for your marketing emails by offering a one-time discount, or let the customers know what they'll be receiving as a reward for signing up including sales and promotional offers. Customers who have been loyal to your brand can be rewarded through loyalty programmes and relevant communications. When creating incentives for new customers, ensure that your offer is beneficial for the consumer, attractive and exciting, and that you can deliver what you promised.

3. Select an email provider that suits your needs

Most emails service suppliers (ESPs) offer an email builder tool that can help you create beautiful emails without the need for an expert developer. MailPoet streamlines the process with WordPress template emails which provide a base template that you can modify to fit your business. MailPoet's editor for email utilizes a graphic interface to help you select and apply your store's font color, brand as well as images into an in-house or templated design.

4. Segment your audience

5. Decide on your emails for marketing

What exactly is an email campaign for marketing? A campaign can be described as a set of email messages that are on the same topic or that are triggered through a single event. As an example, you could send out a sequence of welcome emails once the shopper is subsequently enrolled as a subscriber. A marketing email campaign could consist of a set of emails to promote an event or update to your shop. Campaigns typically have a start and end date, unless they're evergreen and in that case, the campaign purpose remains the same while the content of emails change as time passes.

6. Automate your emails

Automation can save lots of time using emails to communicate with customers. Additionally, it can help you add an individual touch to your communications. For example, you can automate emails for your customers' birthdays, abandoned carts or notification of stock levels for your products or an entire campaign. Automated marketing via email also guarantees that customers receive messages from your company on a regular basis and won't wait far too long without contacting them.

7. Review your performance and revise your plan

One of the most appealing aspects about mail marketing is that it provides data it provides. For example, MailPoet's integration with combines the information from your store and your data on email to give you a thorough overview of the content your customers are responding to. You can measure the success of your marketing campaigns by looking at open rates, click-through rates and sales attributions.

What exactly is MailPoet?

MailPoet provides an email service utilized by over 600,000 websites. With MailPoet, you can create and deliver messages to your clients directly via your store's WordPress dashboard by using a drag-and drop visual editor. MailPoet is integrated with Woo to use your store's data for automated emails that will help expand your company's revenue.

Through MailPoet it is possible to:

• Create and manage the email lists and maintain them.
• Create behavior and order-based segments, and then send them out to the right target audience.
• Run email marketing campaigns.
• Personalize the transaction emails for your store.
• Automate email messages to encourage more sales.

MailPoet additionally offers other features including integrated analytics, which provide pertinent information about email openings or clicks as well as attributed sales. This means you are able to keep improving your email marketing with each send.

Launch your email marketing strategy with MailPoet

When you've installed and activated MailPoet for your website, it will guide users through the configuration process and provide marketing suggestions that will help you expand your company. To take an even more in-depth look, MailPoet's documentation provides the information you need.