Ideas for putting together innovative frames from an enthralling director duo
The annual conference for video marketing, Outside the Frame, is a gathering of experts and creators from across the world of video content creation to impart their knowledge and experience.
In the past we were privileged to have the honor of welcoming New York-based director duo rubberband consisting of Jason Sondock and Simon Davis, to the video stage. Let's look into how their creative frameworks result in video content that is used by the likes of Air Jordan, Apple, Chanel among others.
Three fundamental rules to create your most effective work
For rubberband, there are three key strategies that you must remember when you start to make meaningful work.
1. Make it easy
No matter the scale of your project, you must always get back to the fundamental concept. Sticking to the basic concept and tone can actually allow you to get the best results from the video marketing effort.
That means you'll be able to convey the message in your film, even when your production and visuals are more difficult. Most people can appreciate an idea that is easy to comprehend.
2. Make sure you speak in the way you'd like to be treated
Regardless of the topic, don't talk down to the audience, or behave disrespectfully.
Be aware of how people like being heard and listen to your gut. Reports and data will only reveal so much without context.
3. Do the work you would like to see
Always create art that you are interested in. Even if you're creating advertisements doesn't mean it has to be without artistic merit.
Do not be afraid to test your boundaries, and attempt to be a little edgy and edgy if your intuition is leading you, trust that feeling.
"The most reliable barometer of quality work is yourself."
Jason Sondock, director
Work outside your comfort zone
People can get easily fatigued through watching work in a muted manner that is the same as all other content but a flow of unorthodox energy that is channeled well can get them going once time.