How video pros are leveraging AI to create video
The way my AI chatbot, which I trained to understand Bob Dylan lyrics says, "The times they are a-changin'."
While AI-Bob may not solely talking about how artificial intelligence is fundamentally changing the ways in which film and video professionals concept or shoot and edit videos these days however, it's not certain that the conversation wasn't merely a bit on his machine-learning mind.
In all likelihood, the ideas of artificial intelligence dated to the earliest days of science fiction literature. In many ways, we've believed that this futurity has been in the making for quite a while.
Even with a bit of prior knowledge, nobody thought of AI to hit the industry so quickly. Innovative AI tools are systematically altering the way videos are created as well as new AI features are making workflows faster and more efficient.
If you're looking to understand how you can leverage AI for your videos, and -you guessed it you need to be up-to-date with the ever-changing times the best way to do it is by providing the tricks and tips below.
The background of AI in video and film production
From the initial on-screen representation of AI in the film "Metropolis" (1927) to the iconic HAL 9000 AI in "2001: A Space Odyssey," AI has a extensive history in the film industry itself. But, as a instrument for film production, AI is rather fresh to the scene.
Adobe unveiled its machine learning and artificial intelligence tech Sensei back in 2017, and many other video and film tech manufacturers have been experimenting with methods in which artificial intelligence could be used to improve edit and production workflows for the last decade.
For the most part, AI was not a major part of many workflows for production until the past couple of years. Even then, the majority of uses have been limited to pre-production or transcriptions as well as planning and is one of the main ways you can streamline the process of your work with AI.
AI in the pre-production
When we talk about AI and its usefulness today (as as opposed to the potential it has for the near future), most of its new breakthroughs in recent times have focused on text and writing. Thanks to ChatGPT making waves by introducing large-scale language models chatbot features, we've seen that AI is capable at understanding and generating text and speech.
Because of this, most of the ways in which AI is incorporated into a variety of creative endeavors (and in particular with video -- is via automation of diverse tasks involving text such as transcriptions and subtitles.
Beginning with Rev AI to Otter, there have been a variety of new tools popping out that can be capable of taking lengthy clips of audio or video and using AI to swiftly and accurately convert them into text for you the editor to edit.
And, even more importantly, with new text-based editing features coming to editing software for video such as Premiere Pro and DaVinci Resolve, video editors have the ability to read those transcriptions and make changes through text. These changes will then be changed into the video.
All of these are excellent instruments for preparing your production as well as you could utilize AI chatbots, such as ChatGPT, to assist with any kind of script writing, shot listing, production scheduling, as well as coming up with creative titles and descriptions for your video content as well.
Here are our top three prior to production AI software tools:
AI for production
Now, moving into the exciting stuff. Even though AI is mostly restricted to post-production and pre-production thus far, there are many ways the way that AI -- and in particular AI that is generative AI -- can be utilized to aid in film production.
Looking at generative AI particularly, AI apps like Runway and Pika have begun breaking into video generation based on text, image, or video instructions. While these of course might appear a bit dated and animated today, with appropriate prompts and styles, they can produce photorealistic generationin a shorter time than you'd think.
For the available tools today, your best bets to use AI in your existing project may lie with using AI to add depth and dynamics to your film, as well as better streamlining your production processes while working on location.
Additionally, thanks to AI and the number of potential generative options that are available to you in editing later on it is possible to take your photos much faster and with more freedom knowing you will always have the option of using AI to edit out unwanted background features crew members, extra cameras or gear.
Here are some helpful AI-powered production tools you should check out:
The effect on the impact of AI on stock images and B-roll videos
Before going into post-production, we should also mention that, of all video industry, AI is going to change stock images and B-roll in the biggest way. By incorporating AI editing software, video editors will eventually be able to prompt and meet all sorts of niche and specific needs for stock images or videos.
As we're discovering more about AI as well as its uses and legal rights, there are plenty of questions to ask about the source from which AI apps get their photos, videos and other data to meet their machine-learning needs.
In this case, for instance an example, an example, a class action lawsuit has been filed recently on behalf of Stability AI, DeviantArt, and Midjourney due to their use of Stable Diffusion on behalf of several artists who claim that the AI technology uses millions -- and possibly billions -- of copies.
The world is entering a new era where stock photo and video are becoming more flexible, but also a lot more essential to find authentic AI generations as opposed to unlicensed (and possible illegal) photos or footage made by other artists (or companies') work.
AI to post-production
In the post-production phase and post-production, we're seeing the full potential of AI as well as how game-changing it will be for the industry. We've already covered it the generative AI, in particular is expected to be the defining technology of the next decade for editing video.
It's the end of the time-consuming re-shoots or having to enter and make frame-by-frame edits to a shot to remove a character or change a logo. Innovative generative fill tools for Premiere Pro and similar AI-powered capabilities are coming to every one of the major tools and video editing applications.
Text-based editing is another option, in which editors are able to use AI to make full transcriptions of their videos, then make changes to the text as ways to smooth the interview footage (no anymore "ums" and "ahs") and even entirely create new images or even scenes for the future.
With AI tools coming for all manner of post-production tasks and applications like color-correcting and editing, 3D modeling, as well as using the power of generative AI to create new camera angles AI is already beginning to transform editing video into a completely different creative craft.
Top 3 AI production Tools:
Tools and tips for utilizing AI in today's video
Even here at we're constantly contemplating new ways to incorporate AI in our production in order to streamline the process of creating content and help streamline workflows.
"As an editor of video, I'm always thinking through how to keep making changes to our videos in the future. I'm often shooting in rented places and not at our studio. Therefore, if something changes and we want to tweak or alter any of the audio clips in the video, we'll have be able to shoot again. It's a lot of fun to consider what AI could be able to do. in a position to use our existing recordings and create new sound bites that sound exactly the same acoustically. It could be very helpful for our work." Elise London, Senior content producer at
For a final overview Let's look at some tricks, tips, and even a few more AI instruments to help get up to speed with an AI-powered video production workflow.
The actual power of using AI with your current projects is going to be centered in streamlining and optimizing the production process from beginning to end. The tips below are intended for making your life easier. (Read the following: Not completely replacing you and your staff with AI bots... but.)
- Feed your video project requires an automated chatbot (like ChatGPT) to come up with the basic plan of production and timetable. Does it match the expectations you'd have? If it does, then great. However, if there's a difference, check whether your AI strategy could make it easier for you to save time or resources.
- If you do need a creative script, try offering AI a chance to rewrite it, or even improve it. It is also possible to provide your instructions to AI before you begin, however should you just want to check out how AI might help, give it a chance to refine (or even provide feedback) on the script.
- To conceptualize and create storyboards you can try a generative AI app (like Midjourney or DALL-E) to come up with concept art. You can feed these AI apps either texts or images to prompt, and you can even see how well they could draw your camera settings and camera design layouts.
- When you are ready to setting, consider if AI software can be used to further simplify your production plan. It never hurts to test if AI can save you time and money by keeping the production time short and efficient.
- While on set, you can bring your concept art and further modify it as needed. If you're receiving comments from cast and crew regarding possible changes it's easy to incorporate this feedback into the machine-learning AI software to modify your design elements and production designs as you are still in the set.
- When you have finished your the production process, you can use an AI program such as Rev AI or Otter to transcribe your footage. This could potentially help exponentially with your pre-edit process since it lets you review transcripts instead of reviewing all of your footage (and transcriptions your self).
- You can make changes immediately and even edits to your video in accordance with the transcripts. Tools such as Adobe's text-based edit features will help you to make these adjustments when you upload your video onto your NLEs.
- Make small or substantive adjustments to your videos using generative AI tools. AI apps like Runway and Stable Diffusion allow you to add to your videos new elements of graphics, or footage created built around text or image requests.
- Once you've exported the videos you'll be able to use AI text chat tools to generate new and different titles and descriptions of your videos before the upload. Test different suggestions to see which new creative titles and copy might be right for you.
Be aware that these are only tips and ideas for incorporating AI to your video workflows today. New AI tools and features appear almost every day, so stay tuned for any new innovations or innovations that could make your videos more efficient.