How to Use Coupons to boost sales for online courses
Learn how to implement coupons to increase the number of students who take your online courses.
How to utilize coupons
to increase the number of repeat customers. It is a good idea to reward loyal customers to boost sales, and coupons can help cultivate loyal customers. For instance, you can give existing customers access to early learning and discounts on new courses to retain their customers. You can also set up a loyalty scheme which allows customers to unlock codes when they've taken a certain quantity of courses. Another effective method is to ask your students to share their special codes with their colleagues and friends who may be interested in taking the course with them. Any referral who signs on, your learner receives a discount of their own. It's a great method to promote word of mouth sharing and also to boost sales for your audience.
To create a sense that there is a sense of urgency. If given the option to pay less, most folks will jump on an opportunity when they see it. The limited discount and sales create a sense of scarcity. Folks will find a timer on a coupon as a reason to purchase right now. This will provide an immediate boost in sales. Keep in mind that your timing needs to be carefully considered. Use special occasions, sales weekends and holidays, or historic slow weeks in your organization to create a timed coupon.
The Best Methods to Create Coupons
Setting up a coupon is easy. Go to LMS > Coupons and then click "Add New." From there you can modify the coupon to your liking. While you are personalizing, keep this in mind:
Give it a good name. Make sure the name of your coupon relates to the purpose like "back to school sales." Coupons should have a smart but short name to catch a potential purchaser's attention. When you set your preferences you are able to name your coupon's unique code in the "coupon number" field.
Choose the right discount. The amount to discount an online course might seem as if it's a tough question but it's actually much easier than you think. Try the Rule of 100 100: all deals below $100 is a percentage deal, while everything above should be a money-off deal. Within your options, you'll select "Flat rate" as well as "Percentage," and customize from there.
Set an expiration date. The expiration date gives the buyer an urgency feeling and pressure to act, and also speed up purchasing behavior. Be sure to add a limit and display it during your campaign. In your settings, this is as simple as marking your start and end dates.
Limit usage. Make a limit on the quantity of coupons that create urgency and scarcity. Making a range of coupons will give you greater control over the distribution (such as different customer segments, channels, or special promotions during the season). This can help you better monitor the effectiveness of every coupon. By setting your preferences, you can limit the number or redemptions, courses, or groups that a coupon is able to apply to.
Create Custom Coupons with
If you're able control coupons, you can utilize them for quick sales boosts. In addition, you're developing your your own brand (not Udemy's), and there's no need to divide profits. The students are your own datathat can be utilized to enhance marketing. That's right: you have control.
Are you ready to start? Watch our quick YouTube video tutorial:
Ready to try it out on your own? Try out the demonstration to discover how simple you can make coupons to the courses you build within .