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How to Make an Video Podcast | Video Podcasting 101

Jul 28, 2022

Today, it's rare to find a business that hasn't dabbled in the realm of podcasting. Podcasts can be a fantastic option to get your readers involved and drive traffic to your website, however they frequently, they fail because of a insufficient time or funds.

If everything you require to begin a podcast is right in front of your eyes however, creating your own podcast is much easier.

Based on Edison Research, overall listeners to podcasts grew 37.5% from 2017 to 2020, and they are expected to continually increase during the next 10 years. Podcast audiences aren't the only growth. The sheer amount of podcast episodes on the market has grown exponentially over the last several years, reaching up to 43 million total episodes existing across platforms at the time of January 2021. For those thinking of starting their own podcast new podcast, the initial step must be finding out ways to distinguish yourself from the crowd.

One easy way to achieve this is through using an audio-video podcast in conjunction with the audio you've recorded. There are just 17% of podcasters preferring to make videos along with their audio content, making an interactive, visually appealing video podcast can be your fast track to gaining the attention of your audience.

Let's take a dive!

What is a Video Podcast?

There are a variety of variants, but basically video podcasts are an ordinary podcast, in which the format of media is video rather than audio. Video podcasts can be recording or live and they can be as simple as a "fly in the air" video of the podcast recording or incorporate greater visual elements, such as animated stories or storyboards.

Audio podcast vs video Advantages and drawbacks

When comparing audio and video podcasts, you must consider a range of variables that include your podcast's purpose and preferred platform. Both video and audio podcasts have their own distinctive advantages and disadvantages.

One of the major benefits of an audio podcast is the ease of use it provides its users. Audio podcast listeners are able to access them from anywhere and can listen while engaging in different activities like taking on their commute or hitting the gym. Video podcasts require users to be fully engaged with the material and are therefore less popular in comparison to audio. However there are times when the hurdle for entry is in your favor -- viewers are inherently higher-engaged than audio listeners, because of the attention required in order to enjoy the content. Also, videos ensure that everyone's eyes will be focused on your site!

The process of creating video is a bit daunting for novices however, once you've got the appropriate equipment and software by your side, the process is very simple.

Video podcast software

Video podcast equipment

It is feasible to produce a full video-based podcast on your laptop, there are other pieces of equipment for video podcasts that can elevate your content up to the next quality. Here is a brief video podcast equipment checklist that can to guide you through the process of creating your video.

Video podcast equipment checklist:

  • High-definition camera or multiple camerasA lot of podcasts utilize a multi-cam method to record their videos usually to take multiple shots of an interview that takes place within the studio. Though it is by no means necessary to use multiple cameras, it can give a more interesting and engaging visually appealing experience for viewers.
  • External microphone-- At the final analysis perhaps the most crucial aspect of every podcast is its audio. In order to capture the most clear, crystal-clear audio, the use of an external microphone is highly recommended. External microphones are fairly easy to operate and can enhance the experience of your viewers.

Different types of podcasts with video (and some killer examples)

"In-Studio" interview

The 'in-studio' video podcast interview occurs within the confines of a sole room between two or more people. The studio for the interview might be a production studio that is professionally run or, commonly it is a DIY home studio.

Below, we'll see how the team used an in-studio video broadcast to help engage their audience with their content creation.

Talking heads

One of the most common kinds of video podcasts, particularly with today's reliance on digital communication, is the  remote interview. Remote interviews involve hosts of podcasts (or hosts) conducting interviews with guests using video conferencing software. This type of interview is useful when podcasts hosts as well as guests reside at different places, since it allows a conversation to take place from the comfort at the privacy of one's own home. With the globe becoming ever more far away, these kinds of podcasts have become more commonplace. Remote interview podcasts, often permitting hosts to talk to those they would not otherwise converse with, have been a delight to witness grow over the past couple of years.

Static image

Videos that contain simply a static image is most insignificant of possible choices. These are usually a straightforward recording of a podcast which is played on an image that is the only or sole animated image which often features the logo of the company or podcast of the podcast or company in question. Although static video podcasts may help you reach new viewers (on Youtube, , and other video platforms) however, they don't promote engagement and attention like the other options featured here. They can nevertheless be an excellent entry point into the world of visual storytelling.

Footage + audio

The type of podcast that is video includes spoken words that are overlayed on visual images, be it live or animated. Often, these podcasts feature an image of the discussion with the other participants, starting from stock footage to animated clips.

Below, we will see that the StoryCorps podcast effectively utilizes animated videos to demonstrate how the podcast host conducting an interview of his father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts function a lot like talks shows for corporate audience. Think: sales teams, account management teams, customer service teams, etc. For example, 's Technical Proof, HTML1is an ongoing podcast featuring the sales engineering team . It discusses product enhancements technological implementations, as well as resources to support client-facing teams.

Internal video podcasts provide an innovative way to communicate with teams on a private and secured channel. So if you're looking for creative ways to impart knowledge, engage remote team members, or to help create the community of your organization and foster its the culture, an internal podcast is a good option for your team.

How to create an audio podcast: A step-by-step guide

The steps involved in how to start a video-based podcast are relatively simple once you have your equipment for video-based podcasts including software and tools in place. We will walk you through the five steps to get your video podcast online and running.

1. Choose the kind of podcast that you would like to create.

Selecting the type of format your video podcast to take is based on what you hope to accomplish and the audience you want to appeal to. But it's a relief to know whatever format you decide to use it's fairly simple to switch to a different format for your podcast at any date.

2. Film or create the video you'd like to share.

3. Edit the video to create a distinctive thumbnail.

4. Upload your video.

Uploading your podcast to a hosting platform is the final step to getting your video podcast online However, it's only the tip of the iceberg in terms of sharing and promoting your videos.

5. Make sure to share and promote your videos.

Successful video creators recognize that their path to digital success does not end with upload. To increase the exposure of your podcast, content creators must leverage social media amplification on a variety of platforms. It allows users to easily share their uploaded content across social media platforms as well as include an easy-to-create video template for announcing a brand new episode! Check it out below:

Are you ready to take your game to the next level? Take your video podcast live

Lights, camera, podcast!

For those who have thought of starting your own podcast, what's holding you back? If you have the right tools, knowledge and an area that you're passionate about the possibility of creating a truly amazing video-based podcast is at hand.