How to Launch An Online course in 2022
For a huge success of the online course you've created, launching it in the best way is crucial. In this guide, we'll cover the essential guideline for launching your online course so you're able to launch your course correctly the first time.
How Do You Plan A Course Launch?
You've got a decision to take: launch your venture on your own or partner together with a partner to start the venture as a joint venture. Joint ventures require some good industry connections and key relationships, so if you are looking to start your business quickly, consider a solo mission.
When planning the launch of your course divide your effort in two phases that are distinct: pre-launch (we'll refer to this as phase one) and launch (phase 2.).
Phase 1: Pre-launch
This phase can be a few weeks or a several months, depending on the magnitude of your course is. It is the time to build the audience for your course and figure out everything you can about them.
Establish your target audience
To establish your course's target group, join online social networks to interact with the audience you want to promote your course. Being a respected community member can be a fantastic opportunity to make connections and form a solid group of supporters for your course content. Also, try out advertising on social media platforms to increase the brand's reputation and your courses. If you enjoy podcasts Contact the podcast's creators to participate in shows that will increase the number of followers you have.
You can meet people through social media forums as well as industry forums are excellent potential candidates to test your course. Make a schedule for your course and then provide them with the course at a significant discount in exchange for in-depth feedback on the course. This helps you comprehend the usage of your course and adjust your course content if necessary before the course's official launch.
The principal tasks include:
- Determine how much your intended people already know about the subject of your class.
- Determine the knowledge gaps your course's material will help fill.
- Determine your audience's pain points and decide how to pitch your course as the answer for their issues.
- Discover the type of content your target public likes to view on social media sites.
- Conduct competitor research and find out the current state of the market and the best way to position your plan.
Contact your targeted market
In order to reach out to the people who are interested in your course, it involves doing whatever you can online to boost your course's awareness and generate excitement about the course. This way, when your course launches, you'll have a warm crowd waiting to register.
Write plenty of blogs about the course you're offering online to give your audience some idea about what to expect. The advantage of blogging is they will quickly boost your visibility in organic searches and possibly drive more people to your sales page for your course. That's not all...
Create a course sales page
There must be a place for your followers to sign up for your course--a sales page is the perfect place.
The sales page for your course should be clear about the audience your class is intended for, as well as be clear about why your course can solve their issue. Explain the specific benefits and outcomes your attendees can expect to get from your course. Use your outline of the course and any testimonials from the past or other evidence from the public to show the credibility of your organization and authority.
Phase 2: Launch
In this tutorial, we'll look at the five days required for launching; however, the length of your launch may be longer or shorter.
Day 1
There's plenty to do on day one of the course's launch.
- Create a blog article to announce your course launch Keep it brief and succinct to emphasize the the main aspects, along with social proof and reviews when you can.
- Make a welcome email to your mailing list for marketing send your mailing list's directions to your course's selling page that has an eye-catching headline and a clear call to action.
- Make announcements about your launch via social media - create visuals to announce your course's launch to various social media platforms (you'll get a head start in this since your research phase involved finding out the type of content is popular with your target audience).
- Run a social media live launch event - use Facebook Live or Instagram (or both!) to run a live virtual event. It is the perfect time to showcase your course launch and discuss the reasons why people is encouraged to join it now.
Day 2
Create your email marketing sequence Day 2, now is the time to roll out your email marketing sequence. It's a drip feed strategy that sends tailored messages to your list of email subscribers through the remainder of your launch. An effective email sequence will build anticipation, trust, and the urgency of signing up to the course.
The first email's emphasis is on why you created your course, who needs it, and a course features outline.
Make a webinar inspired by a course
Webinars are an excellent way to generate interest in the online course as well as let your students understand the way it functions. As with the marketing emails you send out, make use of a webinar to share your story and highlight the course benefits. The real-time review is extremely beneficial. For example, if there are students that attended your previous class, include them on your webinar and discuss how the course helped them and what they gained from your course.
Day 3
Day three is all focused on increasing the status of your course's social proof to increase sign-ups for your course.
Social media, social evidence
Get on social media platforms and post previous quotes from happy students, and point your audience to examples. This will convince individuals to take part in your course if they're unsure. When you're at it make sure to post the link to the webinar you held yesterday on social media.
Send a second launch email
Send the second email to your customers in the email marketing sequence. It should contain at least as many instances as you can of happy previous course students and testimonials. You can also include a link for a webinar to invite people on your email list to watch the webinar replay.
Day 4
Send a third course announcement email
The third and final email of your sequence of marketing email is scheduled to go out today. This email must work to tackle your target audience's conscious as well as subconscious objections. Make this email with the format of FAQs to address any doubts the audience might have regarding signing up for your course.
Incorporate the answers to the following questions such as:
- How long do students have to buy the course?
- What is the duration of time students will have access to the class?
- Are there payment plan options?
- Does the company offer a money-back assurance?
- The course material will be accessible upon signing-up?
- Who is this course right for?
- How long will the training course last?
Run a live Q&A
You're ready to go live! Be out in front of your target audience and get them involved to begin your online course. The live Q&A is going to follow a similar format to the FAQ email you sent out So, take your opportunity to convince your viewers that signing up for your course is the correct choice.
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Day 5
The course's launch is closing in on you, and it's time to announce the final course call.
Create a course launch email
This is the last opportunity for your customers to sign up. Make sure to include a course overview with a few reviews, any final promotions for the course, and an explicit call to action.
Social media final advertising
Reinforce your marketing email by doing one last push on social media platforms. It should contain final discount offers and show that this is your audience's last chance to get your special deal to sign up for your courses.
Post-course Launch
Once you've launched your course, it's not the time to take the course lightly. This helps you to offer your students top support throughout the learning process.
Online Course Launch Checklist
You now have a proven approach to launch the online courses. For a final overview, you can find below the checklist to launch your online course summarized in the form of a table:
- Determine if you'll begin the course on your own, or as part of a joint venture.
- Find out who your ideal audience is and their pain points.
- Conduct thorough competitor market research.
- Create a relationship with your targeted group by joining their the social media networks of your choice.
- Create and grow your email marketing list.
- Write blog posts about the upcoming class.
- Create a sales page for your course.
- Create a series of targeted emails to market your online course.
- Begin day one activities for launch - blog, email and social media updates and a live launch.
- Start your course launch email marketing sequence.
- Create a course webinar ( enterprise video conferencing makes this easy).
- You can send the second course's launch email.
- Post social proof of the webinar and follow-up instructions on social media.
- You can send us your third course launch email.
- Run a live Q&A.
- Send your final course launch an email.
- Final social media campaign.