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How to increase the sales of restaurants using WordPress

Apr 22, 2023

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You're incredible. The restaurant you run has been thriving since the pandemic. Your ability to perform has been proven as you've demonstrated grit as well as savvy management abilities. It's likely the reason that you're currently in the position!
    An economic slowdown can cause some entrepreneurs look at their feet and sand. However, you're different. Your job is to remain innovative and active to increase revenue at restaurants, and to keep the business expanding.

This guide will teach you how you can configure your WordPress site so that you're able to take directly orders, without having to rely on an external service. Then, you can take back the complete control over your purchases online.

In addition, we'll help you in discovering the possibilities that your website and community can offer your business.

Learn how to gain the maximum benefit of your WordPress website and take advantage of this trend of joining which is bringing restaurants on the next level of success.

What are the tools you'll need

If your website offers the perfect place to advertise your menu along with the contact information for reservations there's plenty of unfinished business to complete. However, that's fine.

You only need a handful of plugins and connections to turn your WordPress website into a powerful selling instrument, as well as to be able to compete with the big chains of shops.

The best part is that it's simple to do and needs only some insider details. It doesn't require a lot of technical expertise to do this.

WordPress and its plugins have created a simple platform for people who do not know how to handle their businesses online. doesn't require write code.

These are the tools you need:

  1. WordPress is the most used content management system (CMS) that hosts around 810 million sites.
  2. Easy Affiliate It could be described as the "all-in-one" Affiliate program plug-in for WordPress

How do you boost the sale of your restaurant Using WordPress

Step 1: Select a WordPress Host and theme.

If you don't have your personal WordPress website (sorry this is a pity that some of the top sites like Wix and SquareSpace don't have all the features you'll need) it is necessary to select a hosting provider.

Once the domain has been granted, you will need to choose the WordPress theme that you want to use for your restaurant.

Step 2. Install the plugin.

It's among the most well-known WordPress membership and monetization plug-in because of. Its ever-growing collection of integrations and plugins make it highly versatile, meaning you are able to create an ideal membership program for your clients.

watch >> for instructions for installing WordPress

With this program, you can:

  • Profit from an growing trend in the restaurant industry providing subscription service which offer recurring per-month or annual fees.
  • increase sales in restaurants by giving rewards programs to encourage loyalty, or discounts for members only. boost sales in restaurants by offering members-only rewards or loyalty pointsfor loyal customers.
  • Create a system that is comprised of faithful customers.

There aren't just large chains offering subscriptions. Later, we'll discuss more detail about how restaurants of every size are using their websites to develop exclusive membership plans.

Step 3. Include WooCommerce and WooCommerce The plugins

It's taken a lot of time to create a menu that is great, provide outstanding service, and increase your client base. Why is it, then, why third-party platforms charge extortionate charges along with commissions?

DoorDash charges a whopping 30% to execute their total marketing strategy. If you decide not to be a part of their program and pay the 15 percentdelivery cost, your business is being promoted alongside those who are competing.

This means that you can to refer your customers to other applications. How can you claim that you won't be a victim to competitors spending money on marketing?

Furthermore, you're subject to modifications to these platforms' policies and terms of service.

With WPCafe it is easy for you to develop your own menu and determine the hours you will be operating and reservation schedule, cancellation policy and many more.

Through the use of WPCafe as well as WooCommerce With the help of WPCafe and WooCommerce, you are able to keep your full autonomy and full controlover the actions of your organization at lower costs than hosting providers.

Step 4: Upload Your Menu

This is the perfect right time to include your menu items to the server.

In WooCommerce Under Products add descriptions. Include tags and categories such as starter and main, as well as soft drink cocktail, gluten-free, vegetarian, and so on.

You can also upload images of the food you're serving to allow people to know what they're getting.

5. Build the customer's loyalty through a member Program

There's everything you need for running your restaurant via the internet with no third-party platforms. Now is the time to think out of the box to come up with ways to boost trust with your customers.

An optimistic amount: a 5% growth in customer loyalty leads to more than 25% rise in sales.

It's crucial to keep clients who are already loyal to you.

However, customer loyalty it is at a low point.

Costs are rising and affecting how consumers perceive about the brands they trust.

These are not so happy numbers The majority (30 percent) of those polled say they're less confident in the companies they trust. Additionally, 22% of people believe their loyalty to brands is diminishing.

They must figure out ways to offer worth (or or at the very least, perceived value) for their customers. Membership programs might provide the answer.

When you join a club for members, you'll be able to encourage returning customers by offering special offers and web-based material. You can also utilize your website for upselling and cross-sell products as well as drinks.

Watch out for useful ideas as well as suggestions on how you can manage profitable membership-based programming.

This arrangement can generate an income that is steady and reliable. This makes forecasting and budgeting more simple.

In addition, if your establishment offers different levels of membership members can alter their membership plans during the process of becoming more active in the restaurant.

Everything is achievable and made easy with.

Step 6: Create the Snowball Effect by using Simple Affiliate

Restaurants are an important business. that aim to increase the satisfaction of customers also have an impact that boosts sales overall: it attracts an increasing number of patrons!

Restaurants can be a great event that is social. Restaurants are not like retail shops in that they are, for instance. People seek out a top restaurant and can discuss their experiences with family members as well as friends and even their significant other.

That's why the loyality to your clients is so importantin the industry of restaurant. It is important to ensure that customers visit your establishment and invite guests with their guests. Stay loyal to customers, and they'll bring many guests to their parties.

Check this out, you have what's called the snowball effect!

Participation-based programs could boost this"snowball" impact. Offer rewards to customers that bring family members or friends customers to your restaurant and urge them to sign up for the same club.

You're not just insuring that customers will return and returning, you're also bringing new customers through the door.

Affili-what?

Affiliate programs allow to earn a monetary reward when you promote your services to others clients. Each "affiliate" gets a distinct URL that links to your website. When someone buys or joins a group via their URL, you may offer them a prize!

Through Easy Affiliate, you'll have the possibility of rewarding your members for inviting friends as well as family members to join. What are the best ways to do this.

  1. Include the plugin Easy Affiliate on your WordPress dashboard
  2. If you're using your WordPress dashboard, go to the menu titled"Easy Affiliate Settings".
  3. Select the affiliates tab.
  4. There is a place where it says "Registration Type"at the top, which is where it states Registration Type,select private.
  5. You can turn off Auto-Add Affiliates, which which means that every new visitors receive an affiliate link on your website.
  6. Select the Advanced tab.
  7. Edit the Welcome emailto explain how everything can be effective for employees in your company.
  8. You can also select to modify the email that is sent to affiliate salesto facilitate the ability to create an email that contains, for example, chances to win a gift card when someone registers using coupon.

Note: Easy Affiliate is designed to provide affiliates with the chance of earning an income on each purchase that is made by using their own affiliate link. If you'd rather offer vouchers to your customers that they can utilize your business ensure that you change your settings including the Ts andCs to reflect this.

Reward Tips for Members to improve the sale of restaurant

Incentivize customers who frequent the restaurant to dine more often with special Deals

Make sure that you keep your customers satisfied by offering discounts, your profits will be final.

Food items that are discounted as well as marked up to high prices

If you're worried about extending the profits of your business already strained make sure you discount food items with high markups like drinks and snacks.

Set minimum orders

You can also set a minimum-order rule (e.g. there are no beverages included with the purchase of $X as your primary) to ensure that you do not miss out on any chance.

Set a happy hour that is only open to the members of your club.

It is also possible to provide special hours restricted to members only, allowing the sales to rise during slower periods. Whichever you think is best for your company, while improving the value your customers see in it.

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You must ensure that your house is always successful!

Make a Plan to Increase Order Size

Joining a restaurant with a membership program will present the restaurant with many possibilities to increase revenue as well as cross-sell merchandise.

HTML0 Now is the time to consider strategically.

Explore ways you could utilize the benefits of your membership program to motivate your members to increase their purchases.

The most common approach is to combination or bundle offers. An individual who normally has a main meal and soft drink on the table for $20 could be lured into purchasing the package that includes dessert and wine for $28.

You can draw information of the last customers who purchased from you in order to design deals based on what they've already bought.

In the event that, for example, people are used to eating the same food each time they visit your establishment, provide them with a reduction on a wine that goes well with the dish. Give them a reduction on a meal at a higher cost with the same flavour.

There's a chance that you'll find the best-rated and most expensive item they'll continue to return to.

Create an online hub with a unique identity

Membership plans aren't all about offers and discounts. It's also a space which customers are valued are member of an organization that's distinct.

The process of installing the platform is simple and quick The BbPress platform includes an administrator panel that's integrated, and allows you to handle and manage forums.

Your customers will receive additional benefits as a result of their membership, which will keep them loyal to the establishment. Both of you.

Five instances of membership programs that can boost sales at restaurants

1. Drink Clubs

Because of their higher prices, their low cost and a high perceived value, drinks make a fantastic choice for membership discounts and promotions.

Give them discounted beverages and what's the best place to eat? At your joint Of course.

Below are three examples of firms that have designed their alcohol membership plans:

     Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly registration for this wine group.

Members are able to take home three bottles of wine at The restaurant's "wine of the month" including tasting notes, as well as the pairing menu.

There's a range of wine clubs which are generally red, white, sweet, or variety wine clubs based upon the individual's tastes. They can either take a glass of wine during meals, or have the wine delivered.

Members can enjoy other benefits such as birthday gifts 10 percent off take-out along with catering services and special discounts at wine tastings.

Cooper's Hawk also offers gift membership! This is a great alternative for those who love wine and corporate gift ideas. It's a great chance for restaurants to increase their profits and attract new customers to their business.

     Boris and Horton Coffee Club

East Village's only dog-friendly cafe offers a coffee subscription for a month.

Members are entitled to eight drinks per month (which is usually as much as 40 dollars) at a cost of just $25.

The program for membership is created especially for independent small companies that have large communities and loyal clients for example, B&H's pet lovers.

      Panera Sip Club

Panera introduced the $8.99/month unlimited coffee service beginning in the month of February 2020. The plan was a huge success. The next calendar year it was reported that the program exceeded the threshold of 40 million..

Three years on, Panera has extended its offering to include a variety of cold and hot drinks.

The interview was recorded by Fast Casual, Panera's chief brand and concept executive Eduardo Luz, explains how the company's free beverage model works:

"Subscription services are common across other industries, and coffee is a product that we believed would be a good fit for this type of model and provide the most practical and economical solution [...] as well as providing an opportunity to earn consistent earnings."

2. Frequent Diner Membership

Through this model of membership, patrons purchase carte blanche privileges to access specials and discounts. If more diners patronize your restaurant, the more savings they will make and the greater profits you make from them. Everyone benefits!

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Everybody is a winner!

     Blood & Sand

In the St. Louis restaurant Blood & Sand Members of the restaurant pay $15 to enter the restaurant and enjoy discounts, including

  • Discount of 20% on their bills
  • 30% off on wines on the go
  • Champagne and a meal are included.
  • New members get a bonus upon signing up
  • Table assignment using preference
  • Midweek reservations are guaranteed and have reservations
  • The bar is open for cocktails and complimentary drinks on the 10th visit

3. A VIP, Exclusive Experience

The clients are billed in exchange for the feeling of being more special. The goal isn't to increase the value of your customers instead, it's about giving customers the finest high-end service.

      M Den

M Den M Den is located within London, Gaucho steakhouse and M restaurants joined forces to create the M Den which is a private club for members with invitations and special offers.

A year-long membership at any venue costs PS1000 (about about $1240) and offers perks that VIP members enjoy, including:

  • A request for an invite to attend an "M will be for Monaco" Formula 1 Grand Prix the weekend-long race.
  • An individual bottle of top spirit they prefer.
  • Members have access to the lounge for Members only for special events which occur twice in a year.
  • Reservations with guaranteed reservations for restaurants and priority line.
  • Unrestricted Members Lounge access to five or more guests.
  • Four tickets to exclusive sporting events with sporting stars.
  • Social gatherings every month.
  • Full concierge service to help in arranging accommodation, travel or other occasions.

Members are also able to access The Portal The Portal is an online portal that provides information regarding upcoming events, along with additional benefits.

4. Community-Supported Restaurant Memberships (CSR)

This is a great alternative for restaurants looking to raise money to start their business. This concept runs along similar principles to GoFundMe or Kickstarter But the emphasis is on restaurants.

A lump sum of money is the amount paid by clients in order to use the sum (or greater) to purchase food or services to come in the near future.

Your business can benefit from instant cash flow to finance things such as renovations or expansions. Clients benefit from higher return on investment.

     Lenoir

Lenoir restaurant located in Austin Lenoir restaurant provides patrons with the opportunity to participate with their CSR.

There are 3 types of investment

  • The account can be used to get $1200. their account to buy a home.
  • A sum of $2000 would add $2500 to the main account.
  • The home owner will get the property along with a credit of $3,000 to enjoy the five-course, all-inclusive meal for eight people in their home or in their dining area ($3,000 worth) A complimentary sharpening service of knives, an initial entrance into events and the ability to book tables.

5. Content Hub Membership

If the restaurant you run is a well-established one with an established brand name with authentic roots in your food If your restaurant is one that has a strong name and a solid foundation that means you're ideally making an appealing online platform with content that will draw members.

Create behind-the-scenes tutorial videos that share cooking techniques recipe ideas, food tales and pairing concepts.

      L'Oca d'Oro

There is also another location in Austin The Restaurant L'Oca d'Oro located in Austin is a restaurant which has received numerous accolades. A significant branding strategy and an enduring connection to the Italian cuisine tradition.

There are two different types of subscriptions on their website. For those who love food and food are able to choose Fiore's Regional Pasta Club, priced at $90/month. Meanwhile, aspiring Sommeliers can opt for the Wine Share Club at $65/month.

Each month, members will be allowed to be a part of The Pasta Club not only receive ingredients and kitchen necessities as well as the opportunity to be immersed in Italian tradition.

The participants participate in cooking classes together with the chef Fiore Tedesco while he explores cities and nations that are the inspiration for his food, as well as making stories and sharing recipes while he travels.

L'Oca d'Oro combines subscription deals and online content, creating the most exclusive service available to its members.

These ideas could inspire you to think of the concept of a system that rewards customers for the customer loyalty. The program also brings in regular income and, eventually, increases the volume of sales.

Conclusion

That's how we've shown you the steps to follow. time to turn it over!

It's crucial to setup your website so that it can accept orders so that you're not under the supervision of hosting platforms that are hosted by third parties. Get back your independence through WPCafe.

It's time to come up with your own ideas! Design a plan of action to design a the membership program that is most effectively for your establishment. Then make sure that the revenue is flowing!

It is a short review of the steps that you have in order to boost sales at your restaurant on your site

  1. Select one of WordPress hosting service and theme.
  2. HTML0 Install the add-on.
  3.       Incorporate WPCafe with WooCommerce extension.
  4. Menu download.
  5.       Create customer loyalty and reward membership programs.      
  6. Get the snowball effect by using the simple Affiliate.

Did you discover an interesting program for restaurant members? Do you have ideas on how you can boost revenues at restaurants using WordPress? Do you want to share your ideas? a comment below.

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Take Action today!

Revenues for your restaurant can be increased by hosting a member-only program.

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