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How to increase sales by creating an Ad-Free Member for Your Website

Apr 28, 2023

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Remember the last time you opened up a news article or, even more importantly, a preferred recipe you found on a web site. The ads can be over the top.

In some industries, though, publishers and creators need these ads in order to make money from their work - regardless of whether viewers prefer them or not.

And most readers don't. This is why almost every website with recipes has an "Jump to Recipe" button. You can bet that these are the most popular links on the internet!

But there's the silver lining of potential in the disdainful cloud that is hovering over your advertisements. And that silver lining is selling up.

If you have an WordPress website built around an ad-based monetization strategy You're in a great position to take advantage of the possibility to turn free visitors into paid members.

It's possible to do this without difficulty, irrespective of the way or where you display your advertisements.

Low Hanging Fruits for WordPress Websites

can create an ad-free experience the people who read your blog will be grateful (and be willing to pay) for.

You are able to easily block your advertisements from view of members who pay. Because it is so flexible it is possible to make custom ads according to membership levels.

As an example, a recipe blog could make their content free of charge, with ads everywhere. A few options for ads include:

  1. Sidebar Widgets
  2. Header Widgets
  3. Footer Widgets
  4. Blocks in-line
  5. Popups

To create value for paying members, the site owner might hide some or all advertising areas for premium members.

Convert Free Visitors to Paid Members easily

As an example, you could block pop-up and advertisements in-line for members of the basic level.

Your basic users will still be able to see the sidebar or others placed outside the content area. Then, you can offer a plus or pro upgrade to hide all ads.

The structure might look like this:

  • Free - Free visitors can view all advertisements in the header, footer, and sidebar along with the content as well as pop-ups
  • Basic visitors only see ads in headers, footers, and the sidebar
  • Pro - Visitors see no ads

Ad Serving Methods for WordPress

Let's first review the most commonly used methods to serve ads on the WordPress website: static insert and dynamic insert.

Static Insertion

This method is great if you only have just one picture or link that you wish to publish as an advertisement. The process is as easy as uploading your photo and then adding a link to it by using an editor for blocks.

 Dynamic Insertion

This is the more popular technique that inserts pertinent ads in predefined locations. The theme or plugin typically decides when ads should show in. Most often, a third party advertising network, like Google Adsense, will determine which ads appear.

If you're using static or dynamic ad insertion, the methods to block your ads from paid members are exactly the identical.

How do you hide ads on behalf of Subscribers or Paid Members on WordPress

If you're searching for the most effective method to provide your readers a premium level and ad-free experience, then you'll need to start with setting up .

It's the most reliable option for regulating the visibility of content in WordPress. This is the way I'm referring to.

cta character

Get Today!

Get paid to create the content you create.

How do you configure the system to provide the best possible experience with no ads

Installation is just as simple as installing any other plug-in. Once it is installed, the plugin walks you through the major tasks of setting up without difficulty.

We've written many articles about the subject as well as the following video tutorial for you to help you get started in a short time.

Watch >> Setup OVERVIEW

If you do not use a theme or plugin which can manage ads then you'll need to download a plugin. Several free and premium plugins support dynamic ad insertion. My personal favorite, as well as the one we use with a is AdSanity.

For the example that I've included in this article I'm using my 2nd most used ad management tool, Advanced Ads.

Utilizing Rules to remove ads for Members

Once you've set up and configured the system, you can establish your ad-free rules. From the admin panel select Rules, and then create an entirely new rule. Make use of the Partial rule type in this.

In my sandbox site I've got two membership levels named Premium and Executive. The rule I've set up is to manage content only for the Executive membership. I'm planning to block adverts from members who have joined the Executive membership.

In the above image it is possible to see examples of shortcodes to either show or conceal content in accordance with this rule. Let's get started.

Using a Shortcode to Hide advertisements using a Shortcode to hide ads WordPress

The majority of the well-known Ad Management plugins allow you to deliver ads with shortcodes. For this instance, I'm using the free plugin Advanced Ads.

However, this process will work with our recommended AdSanity, a plugin as well as virtually any other ad-management plugin.

Place your ad shortcode wherever you wish to show ads. Then wrap it with it with the Hide shortcode. This is how it appears with an ad inline between the paragraphs of my fictional blog.

This technique hides the ad contents from my Executive members. Anybody who's not a member of the Executive level will see the ad. For example, in my use case, the Premium members are still able to view the ad.

Notice the ad in the sidebar as well? That's a widget area, I'll show you how to deal with ads in widget areas next. First, let me show you the experience my Executive members have as they go through the blog.

Utilizing Protected Blocks to block advertisements on WordPress

When you install  it, you'll be able to see a newly created block item that is called Protected. This is a secured block. It gives you control over virtually any content element in WordPress.

It is possible to add a secured block within a blog post, page, course lessons, or an element in a widget. The AdSanity plugin allows you to include an ad or set of ads inside the widget.

So, to hide ads inside a widget, put a protection block in the widget. That's how you can use Divi.

The WordPress admin menu go to Divi > Theme Customizer. Then select Widgets Then Sidebar.

Once you have added the secured block, just make it reference to your preferred rule. Then be sure to select the option to block information from the members that are in the rule.

The next step is dropping the ad/ad group to the blocked block. Be sure to save your settings and try it out!

The wrapping up process

It's clear that it makes controlling content a breeze. If you're using advertising to make money from your blog, then you're in need of . Imagine generating consistent, reliable income from paying users or subscribers.

It's a great way to upsell your loyal readers. It doesn't take much effort. The hardest part could determine the price to charge for subscription...

How much should you charge for ad-free membership

And it doesn't take many paid subscribers to make this all worth it. You should set a target to determine how many repeat customers you'd like to convert into paying members. Do you think you could only convert 20percent of your regular customers to sign up?

To see a fantastic illustration of how this technique is that is being used you can check out my personal favourite recipe blog 40Aprons. And of course they're one of our favorite customers too.

START NOW & LISTEN >>40 Aprons STORY OF A CUSTOMER

Are you unsure of how to upsell by creating an ad-free version? Ask away in the comments section!