How to Embed Videos on your website (from Wordpress to Wix) |
At this point, we're most likely conscious of the benefits of video in marketing- especially when it comes to ecommerce sites. However, what you're not aware about is how to incorporate video into your website in a manner that can extend the duration of your website and boosts conversions during the process.
If that's the case for you and you're looking for answers, you're at the right spot. This guide has all the information you need to know about how to embed videos on your website. Let's dig in.
Why embed videos?
Google Analytics data shows that customers who convert experience more than 10 times the average time spent on the site. The longer your visitors stay on your site more likely you have of making a sale.
It is important to strive to keep your visitors engaged on your website (and active) to the maximum extent feasible. Adding video to your site is a great way to increase the duration of your sessions -- as well as boost conversion rates by a significant amount. In one instance, Marketing expert Blake Aylott observed a 100 percent increase in the amount of time spent on a page following the addition of a single video to a client's homepage.
Furthermore, those who view video advertisements are 64-85% more likely to buy. Integrating video into your website should be a no brainer when for boosting conversions.
Embedding videos vs hyperlinking or uploading videos
POV: after realizing how transformative video can be to your site's analytics and website, it's time to incorporate an video on your site. There are three choices:
- The video can be uploaded directly onto your website
- Links to the video
- Insert the video
So, how do you decide which method you should use? Uploading the video directly can slow your site down. It's no secret that slow website speed can affect the bounce rate of your site You don't want to go this route.
If you embed videos on your site, viewers have to exit your site in order to watch the video in a separate tab. It diverts them away from your page and defeats what the point of video is to increase site duration.
In a way, embedding is the ideal of both worlds. The music is playing. Hannah Montana theme song* If you embed a video, it is displayed on your site like it was downloaded, and there's no need to worry about slowing the speed of your website since it's stored elsewhere (like on , for example). This is the best option to bring users to your site -- and then keep them on your site for the long haul.
There are many benefits to embed video. They don't end there However, there are many more benefits. Here are a few other reasons to add video on your website:
- SEO. Embedding video provides you with an opportunity to improve your video title, description and the transcription.
- Storage and bandwidth limitations. Because your video is hosted on another site it doesn't need to worry about it eating up your site's bandwidth and storage.
- Video quality. When you host your videos using platforms such as, every video is optimized for an optimal viewing experience dependent on the internet connection.
How do I embed videos?
The process of learning about how you can embed video is a breeze. All you have to perform is adhere to the instructions below and voila, you're ready to embed your very first video. As a shortcut go through the video tutorial to familiarize yourself with the procedure.
Step by step: how you can embed your videos
- Share or embed the link
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Cut and paste the embed embed code to your website
Then, click the embed code icon and paste the generated code on your website.
- To share your videos straight from
If you're directly embedding your video to the social media platforms it is possible to use buttons on social media as a shortcut for embedding videos to your preferred platforms. Remember to copy/paste the latest embed code in order for the embed code to be effective.
- Modify the video player to your liking
Prior to embedding your video, be sure to customize the player for your video by clicking "Player" to the right-hand side of the video clip page. This allows you to control the version of the video that the audience on your website sees.
For access, visit the "Embed" area of your settings for video. Here, you can customize the embedded player as well as create a preset for convenience. After that, press"Embed Code" in the top right corner "Embed code" button in the top right corner and then copy/paste into the desired location.
How can I embed a YouTube video
When learning how to embed videos from YouTube, start by navigating to the video's YouTube play page. Click the Share button and then click Embed. Next, all you have to do is copy and embed the embed code.
In order to personalize the embed YouTube video, you are able to alter the controls for displaying/covering or make your video start at a particular date and time. For further customization the video, you may include autoplay, color, looping, language as well as other parameters within the iframe embed.
How to embed the video on Facebook? Facebook video
Embedding an Facebook video is super simple. If you come across a video that you would like to share, all you need to do is click the three dots on the top right hand corner and click "Embed".
You can even include the full post by pressing on the check box. Doing this allows you to include the video on your website along with the appropriate caption.
How do you add a video to a Shopify site
The initial step in adding a video to the Shopify website is to take the embed code from the video. It is done via the site the video is coming from (like , YouTube, Facebook, etc. ).
After that, login to your Shopify administration dashboard and go to the page you want for the video to play on.
Once you're on the right page, choose the rich text editor, then select the video icon on the toolbar. An open window should be displayed with an area to add the embed code. After you've copied the embed code, just press "Insert video" and you're done!
Just add a video to Shopify using
Shopify has a relationship with that makes it even simpler to include videos on your site. When you're creating pages on your Shopify site, you'll need to copy the video URL that you wish to include and then paste it into the page builder. Just copying the URL will automatically embed the video onto your website.
How can I embed videos within WordPress
If you are interested in embedding video content in WordPress you can choose from three choices: Use the embed codes, copy/paste your URL or install a plug-in for a specific video-sharing platform
Option 1: Apply the embed code
You can embed the code in case you wish to alter the video display or if your video is hosted in a WordPress-compatible platform. automatic embed feature doesn't support.
To embed the code in your WordPress site, you must go to the Text editor and edit the HTML of the page.
Locate the place within your HTML where you want your video to appear and then leave the cursor there. Copy your embed code and paste it in the spot you want it to go. Click Publish to save your work . Check the preview of your site to ensure that your video is at the correct place on your page.
Option 2: Copy/Paste
If you're using a web-based video hosting platform like it, then you do not need to use to enter the embed code in full. All you need to do is copy the embedding URL, and then paste it into the Visual editor on WordPress- no coding necessary!
Option 3: Video platform plug-in
WordPress also enables users to download plugins directly onto the platform that make embedding video easier. Some of the available options include , YouTube, and Dailymotion.
How do you add a video to Wix website
How to embed video on Wix websites Wix website is the same procedure as that of WordPress. If your platform for video is compatible with Wix, you can use your URL for your video. In other cases, you'll need to use your video's embed code.
Alternative 1: Make use of the Embed Code
Begin by copying the video's embed code. Next, open up the Wix Editor and click "More" to search for the HTML Iframe. Insert your embed code in the frame, then click "Save" Then, the video will be active.
Option 2. Copy/Paste
To copy and paste Open your Wix Editor, press the "+" icon, and select "Video." After that, select the platform you want to host your video on under "Single Videos Player." Next, click "Change Video" and then paste the video's URL. You can customize your control and playback options by changing the toggles, and you can add your own description to the "What's on the movie?" field.
Wix makes it easy to modify the position and the size of your video- all you have simply drag it and move. You must ensure that you press "Save" when you exit the Editor.
How do I embed a video into Squarespace
Adding a video to Squarespace follows a process pretty similar to the platforms above. It is possible to include an embed code or URL.
Begin by opening the website builder by adding a block that supports video. Next, either copy and paste the URL, or press the embed icon to paste your embed code.
The options for customization available on Squarespace is limited. You can edit the title and description of your video, and then include your own thumbnails by not checking the "Use Thumbnail" circle. If you're employing embed codes it is possible to take advantage of the display options provided by your video host and also enable autoplay.
Types of videos to embed on your website
The ability to have a variety of video content embedded across your website as well as social networks can help you effectively increase customer interaction. Here are some examples of videos you can create that you intend to integrate on your website's presence.
About us and Company videos
Product explainer videos
Distributing product explainer videos, videos that visually walk a user through the directions for or specifications for the product, are crucial to any strategy for digital marketing. Succinct and informative, video explanations of products allow customers to absorb the information about the product or service in a snap.
FAQ videos
FAQ videos anticipate questions that potential customers may have regarding your product or service and provide instant responses. Creating a FAQ video is a unique way to engage with your target audience and increase trust in your brand.
Case studies, testimonials and other case studies
A video that features customer reviews or experiences regarding your company could be a fantastic method of marketing to attract customers. Try this tactic out now with one of our stunning testimonial templates.
Event trailer videos
Do you have an amazing webinar you want to promote? Are you speaking at a conference that you want your clients or coworkers to be aware of? Try your hand at creating an event trailer video that will get your target audience excited about the event.
Time to start making
Embedding video to your site is pretty simple when you understand the steps that are specific to the platform you're using. Making the effort to add video on your site will draw customers to your website, and will keep them there, improving chances of them making purchases.
Now that you understand how to embed video on your site (and the ins and outs of embedding the video on other platforms) now is the time to start creating professional videos!