How to design winning product Pages to Boost Growth

For most online stores and eCommerce sites the pages that you sell products are also your sales pages. They are the pages that turn your shoppers from potential customers into actual customers.

Great product pages make your products look like, sound, and even feel like something shoppers want to purchase. It is easier to decide to place an order.

In this article, you'll see some great design examples, learn how to design the most effective product pages, and see how a few improvements can boost your revenue and sales.

The goal of pages for products

The pages on your product must offer everything needed to convince buyers to buy through you, and to not go somewhere else.

A good product page can do four things. They:

• Information: Customers who shop online require data that can answer their queries and shows whether your product can meet requirements or address their problems.
• DelightCustomers want to be delighted by the promises your product makes.
• Assuring: Shoppers want to be assured that they're purchasing an item of top quality from a company that is going to treat them well.
• Justify:Shoppers need to be competent to justify their purchases, either in their minds or to anyone else that might have an opinion.

Let's take a look at how to create page pages for products and identify the essential factors to providing a fantastic online shopping experience that results in five-star reviews and repeat customers.

12 essential components of an effective product page design

1. Images of products in high-quality

In a brick-and-mortar store, customers can pick up a product, read the instructions or ingredients, study the label, and compare it to nearby items. In an online store, you need to provide the same experience as the buying experience in a brick-and-mortar store.

It all starts with top-quality photos of your items.

For clothing, it's best to display the wearer in different dimensions if you can and appropriate. For other products, take several product images from a variety of angles, and allow shoppers to select various angles.

Marey.com is an online retailer selling various types of water heaters as well as related technology and equipment. The product pages let potential customers to look at each item from several angles, view the item from a close distance, as well as examine specifications, features, and other product details.

To create great photographs, it requires time and commitment. You need good lighting, an appropriate setting, a plan for how you will shoot each product, and a good camera.

2. Write compelling product descriptions

The best descriptions of products don't simply describe specifics and features of the product. And they don't just repeat what's written on the label.

The most successful descriptions let the consumer experience and feel the advantages of consuming or owning an item. How will it make them feel? How will it simplify their lives and more enjoyable? According to the old saying, it is not necessary to purchase an instrument because you need the drill. The reason you buy a drill is for the reason that you need to drill.

Focus on the benefits, not on the features by themselves.

Therefore, it's about the benefits not features. Benefits refer to outcomes. What will the outcome be when someone purchases a particular item? Also, the descriptions you write should be focused on your value proposition.

For instance, wrinkle-free clothing can be a benefit. But why should we care?

Since wrinkle-free clothes look better and makes a better impression on a date, at the job interview, social gatherings, or at school. Also, it eliminates the necessity to iron, reducing the time and energy, freeing the time for doing things that you love. Just listing "wrinkle-free" as a benefit, but saying nothing more about it, won't be a big hit with most consumers.

Make sure you are certain

Descriptions of the product can help remove the doubts. Remember that these pages need be able to support the purchase and assure the purchaser. Zweifels arise from oppositions.

What makes your potential customers hesitate to buy something, other than the price? The descriptions you provide must address the objections.

Be succinct

What does all this mean? you must write long descriptions of products?

Not necessarily. If you can do it right it is easy to rewrite your advantages as advantages, and you can fit lots of convincing information within the same bullet points.

Its Roadie 2 is one of the best pages for a product. It packs plenty of info on one page, but the primary reason is its short, sweet, and sits right near the top, "Makes Tuning Easier & Faster."

Later on the page, it lists technical features, but each is accompanied by additional information on the benefits of the technology. For example, one feature is "OLED Screen with Built-In User Interface."

Directly below that line? "For an easy choice of tunings and instruments. The unit is invisible when it's off and lights up beautifully as you switch on Roadie."

This page does a fantastic task of listing all the important highlights and highlighting why they matter without wasted time or details that aren't needed.

3. Utilize product videos to help bring items to life

In their heyday, infomercials typically resulted in millions dollars in sales due to the power of product demonstration. Watching that incredible knife slice through tomatoes after having watched it saw through a T-bone steak - including the bone - was all it took to convince you that you absolutely had to have the knife.

If your products can be used for demonstration purposes, then go past pictures and add product videos on your pages. It's not as complicated than you'd think but the reward is well worthwhile.

4. Incorporate product information that consumers want to be aware of

Each product's page requires actual information that goes with it. What size is the best fit? Can the piece be integrated with the other components I have? What are the measurements? What are the ingredients?

No matter what product you choose, make sure you provide information needed by customers to ensure they're purchasing the right product. Ultimately, this will result in fewer inquiries for sales representatives, a lower return rate and more satisfied buyers.

As an example, DVO Suspension sells a assortment of bicycle shocks and associated equipment. This product page includes detailed specifications that bikers would need to know in order to ensure that the product is compatible with their bike. If it doesn't it, then the site also suggests alternative shocks to investigate.

5. Display pricing for products and inventory levels

One of the most difficult parts about online shopping happens when you must search for the cost - and it's a simple thing to include on the page of a product. However, with the many different content that your customers will encounter, it's important to design the site so that the price is impossible to overlook.

Large text, different shades, fonts with different colors repetition, and large fonts are just a few options you could use to be sure there is no confusion about the price.

In the event that your inventory is running low or you're in the process of getting rid of something it is essential to put this information on your website so that people don't buy something, then learn that they'll have to wait for months or weeks to receive it to be restocked.

For example, Offerman Woodshop creates custom wood furniture, among other items. The page for this product contains two tables, and the prices are all there for you to ignore. As of the time of writing, one of the tables also had the "sold out" graphic that was included within the image of the table, telling prospective buyers interested in the table to wait to buy it.

6. Utilize a product configurator where applicable.

In this case, Cocktail Crate lets shoppers select any three mixers they would like to purchase as part of a bundle. The product page will guide the user through the process of selecting each product until they've completed the three-pack.

7. Include social proof

Review and testimonials remain extremely effective for achieving the third objective of a product page - ensure the purchaser that they're getting a good deal and are working with a trusted company. That's why social testimonials are so efficient and essential.

on a website's product pages, customer testimonials and social proof could come in many types. Videos are particularly effective since they make it clear whether the reviews were made by a bot or an AI tool.

It is also possible to incorporate star reviews on your website pages and also user-generated content from social media like images of rave reviews, or photos of customers using or showing your product.

Woof & Wiggle is a fantastic tool for highlighting real customer reviews with five-star icons andfurther validation from features in well-known media channels. It's an incredibly strong, ominous creation of proof.

How can you beat that?

8. Incentives to finish the sale

The purpose of a well-designed product detail page is to sell the product. Descriptions and product details matter however, so too does the cost. In some cases, shoppers require an extra push to get past the line to take a chance and place an order.

If you're planning to take advantage of discounts for sales, including bundles, free shipping coupons, first-time customer deals discount prices on purchase in bulk, buy-one-get-one-deals, or any other special offers, be sure to include them prominently on the product page.

The product page selling bracelets from April Soderstrom comes with a message at the end telling customers they are entitled to a 15% discount on purchases over $200, along with coupons.

9. Make sure to include product suggestions

Premier Guitar, for example provides an array of related products in the lower part of their product pages.

One use of product recommendations is to help shoppers find the product they're seeking when the item they're looking at isn't meeting the requirements of their customers.

Another use is to supplement an item that has been purchased with additional or related objects that can go together, for example the hat that is paired with a shirt, or an extra flavor to the food thing.

10. Include product accessories, for example gift wrap

Often, it's the small extras and personalization that seal the purchase decision for your customers, especially in the case of a gift. Giving them the option to create a special message, add gift wrapping, as well as other special features when they purchase your product makes the likelihood higher that they'll purchase from your store online.

It is also possible to provide customers with an option to select colors using an array of product photos as well as adjust the price accordingly depending on the color they choose.

Here's an example of a product page that comes from Rosery Flower Shop offering add-ons in gifts. Note how each item includes a price so you don't have any confusion or surprises.

11. Provide customer assistance, such as live chat

There are times when your customers have short questions that just need to be answered, right now. Live chat is a fast and straightforward solution for clients. If your ecommerce website traffic volume is high enough to warrant this feature, it's a great addition to a product page and will help you close more revenue.

Additionally, you can include phone and email support, and this too could be displayed on the product page.

It's crucial to include the information in place and not just the checkout page because when people have a need to get a question addressed prior to adding the item they want to add to their carts it won't be able to get them on the checkout page in the first place to begin with.

12. Add FAQs to more complex products

If the customer support team is constantly being asked similar questions regarding a product, it might be beneficial to address them directly on the product page.

A FAQ page may not be the best approach for this as some folks won't think to look for one and the odds are that any questions about specific products would be resolved there.

Therefore, if it's you think the item is suitable for your needs and if it will help customers to make decisions, address common questions about a specific product right there on the page.

How can you build pages for products with

Once you've decided what you should include on your product pages is it time to make your pages using .

1. Add product information in your WordPress dashboard

To create a new product, log into your website and click Products - Add New. This will open up a blank product page, which you will be able to fill in details for the item. Let's look at the possibilities here one at a time.

Incorporate your product's title and long description

At the top of the page, you'll see a blank field for the title of your product. If possible, keep this short and clear.

Under the title is the large text box where you can fill in a lot of details and details. This text will show up below the more pertinent product information, so you'll be able to add all of the "extras" there for customers interested in learning more. It is also possible to break into smaller pieces of content with bullet points in order to make it simpler to comprehend.

Choose your product type and set your prices

In the bottom of the description, you'll find the Product Data box. At the top of this box, there's an option to select the type of product.

In default, you have the option to pick between

• Simple product (an item without choices)
• Grouped products (a product that is part of a collection)
• External/affiliate item (an item listed on your site however sold in other places)
• Variable products (an item that has options such as color or size)

It is also possible to check boxes for Downloadable and Virtual products. Virtual products aren't shipped to purchasers, and they comprise items such as services. Products that can be downloaded aren't delivered, but are made available via downloads to the customer, such as images and PDFs.

In the regular Price box, you can set the price of your item. You can also make a Sale price selection if it is currently on sale Click Scheduleto set a start and finish date for your sale.

Determine your inventory levels, and provide shipping information

Go to the Inventory tab to the left. There are options for setting the SKU of your product as well as inventory levels. Additionally, you can establish low-stock thresholds, enable backorders and much more.

Go to on the Shipping tab. Depending on how you have established your shipping, you can add the dimensions, weight, as well as the shipping class of the product.

Create cross-sells, upsells, and upsells.

Similar to what we discussed earlier, this is a great option to increase sales, and provide a more pleasant experience for your shoppers. Click on the Linked Products tab to get going.

Then, you can select upsells (items that are an upgrade from the current one) as well as cross-sells (items which are comparable to the existing item). These can be selected according to the product you are selling, which gives you full control over what the customers see.

Attributes are a super helpful approach to organize the products, and to add details about each one, which can make shopping online more enjoyable.

Lambright Flooring, an online provider of wood flooring provides attributes such as wood color, thickness, width and more.

Not only can customers filter using these attributes on archive pages, customers can also see everything at a glance on the product page.

Write a short product description

Scroll down to see the Product short description box. The information is placed next to your images and should be concise and to-the-point since you're not given much space to play with.

Incorporate your top details about the product here, while keeping an eye on the advice that we gave earlier. Discuss the primary features of your product, as well as any other information essential for buyers to understand to complete the buying process. Then, include more information as well as data within the lengthy description that falls beneath the item.

Add product images

To the left of the page, there's an the option to set the image of your product. This is where you'll choose your primary image which will appear as the biggest image that appears on the product page. This picture will also appear on pages that archive the item, so make sure that the image is representative of your product.

The Gallery selection for Product is where you'll place the images you'll want to add that visitors can scroll through. Here you are able to add a variety of sizes, angles as well as colors. on the item.

Select the product category and tag

You can use product categories and tags to organize your products, making it easy for your customers. Categories and subcategories are the primary way to organize your products.

As an example, for instance, you could include a category for T-shirts, with subcategories for adults, youngsters, and baby.

You can also use tags to organize your items, however there's no option to create hierarchies. If you're selling graphic tees You might also have tags like "cats," "superheroes," and "vintage."

Once you're happy with the design, hit "Publish" to add it to your site!

Modify the template of the product page

If you're using an block theme You can change the templates for product pages using blocks. It's a quick way to make changes to every page of your products simultaneously without needing to modify any the code.

Within Your WordPress dashboard, go to the Editor - Appearance tab, and after which you can select Templates. Now, choose the single product template.

This template has the Single Product block, which includes all information about the item, including the title, descriptions pictures, reviews, related products, etc. However, you are able to add additional blocks to the page in order to make a customized, attractive design layout for your product.

You might, for instance, want to add the details of your Instagram feed, which acts as a social proof tool, displaying the satisfaction of customers with your goods. You might want to incorporate an informational notice on shipping policies that you can change across your entire store. Maybe you'd like to display a grid of your top-selling products at the bottom of each product page.

To do so, select the +icon at the top left to open the Block Inserter. Select the block that you would like to insert and then drag it under the Single Product block.

In this instance we've included a hand-picked Products block. Click on the block to go to the Settings panel that is located on the right side. You can modify how the block appears and functions. If you do this, you are able to alter the number of products shown, the visible information as well as the order in which they appear within, and so on.

When you're done, hit the blue savebutton at the top right. Then, you'll see your changes reflected across all of your product pages.

Set up and install the appropriate extensions

There's a myriad of extensions you can use to customize your product pages. A few of these have already been discussed in this blog. Below are a few examples:

All you need for is to install the plugin that you'd prefer to install through the Marketplace and then click plugins and add new in your WordPress dashboard. Next, select the Upload Plugin buttonat the top and add your extension files that you downloaded. After that, turn on your new tool.

Each extension comes with documentation that walks you through how to configure and then use the extension. If you have any questions, you can get in touch with Support.

How do you get your product pages seen

Making sure your pages are seen by the people you want to reach is a primary goal of SEO or search engine optimization (SEO). Though a lot of your site traffic will start on your website's homepage or blog articles, a portion of your most high-value traffic generated by your likely customers will be directed onto your product page.

Here are the biggest SEO aspects SEO that you can focus on:

• The keywords on your page for the product copy
• Subheadings and Headlines
• Pictures
• URLs
• Speed of the site

We'll discuss each in a brief manner, then we'll provide extra resources on specific topics.

Keywords

Keywords are the terms your intended audience will use in search of the items you offer. By doing some research into how customers are searching as well as the keywords they're using to search, you will be able to determine what kinds of phrases to include on your product pages.

Once you've identified the that you want to include keywords, make sure you incorporate them into your page descriptions. That doesn't mean you must try to force them into each sentence However, you need to take note of the opportunities to show search engines that your page includes information relevant to that specific keyword.

Subheadings and Headlines

Search engines such as Google and Bing concentrate on headings and subheadings since they reflect what the page is about.

So be mindful of how you structure headings and be sure to naturally include keywords, if you can.

Avoid large chunks of text, and also excessive paragraphs within a row. Separate them into subheadings. You should do this because of two main reasons. First, it serves the readers, since it makes it easier to read your copy. In addition, search engines are looking for the keywords within subheadings.

Pictures

Can product images contribute to Google's rankings? Absolutely! Images are tagged with metadata that is associated with their metadata. The metadata is what search engines consider when determining the topic and quality of your pages.

It could also result in your photos appearing in image results on platforms such as Google and Yahoo, which could result in traffic.

URLs

Similar to headlines and subheadings the URLs of the pages of your products are a extremely important area to add keywords.

Here are some tips on writing URLs for product pages:

• Be careful not to make them too lengthy - a focused URL is better. Anything more than 10-12 words is pushing it.
• Avoid filler words like a, to, and the - stick to words that matter on the page of the product. URLs aren't the right place for complete sentences.
• Include your main keywords in the first place on your URL if it is possible.
• Separate the words using dashes.
• Don't be concerned about the capitalization.
• Make sure not to utilize URLs you've used before or have used before, and don't make them too similar, either.

Speed on the web

One of the best places to start is with optimizing your images, because the images that are bloated is one of the most common causes of slow websites. For online stores there is an obvious one, because product pages tend to have a lot of images.

Jetpack has a wide range of powerful performance tools which include a cost-free CDN. Jetpack Boost is a powerful plugin. Jetpack Boost plugin takes care of key performance optimizations such as slow loading of images, optimizing CSS, and deferring non-essential JavaScript.

Attract traffic using other means

You can attract organic traffic, and you are able to attract targeted traffic. Optimizing your search engine to lead to better rankings, which means that you will show up in natural search results for higher-quality search results. That, in turn, leads to organic traffic. Each click is a free one, but it takes the time and energy to get positions for keywords that are valuable.

Paid traffic is instant however, every click comes with a fee. So which is better? Let's take a closer look.

Paid traffic

It's also a great method to find out if the the traffic that comes from specific terms will lead to actual sales. If it does, you'll be able to be able to justify the investment and effort needed to ensure that the term is targeted for organic rankings.

Organic traffic

Social media can be extremely effective and can be utilized to grow and develop to a faithful audience. If you've got the time to spend on it then you could use it to draw additional warm customers the target market to your store online.

Direct mail

If you are in a regional area, you can mail out postcards in order to attract people in that area towards your online store. This method can be highly efficient as it eliminates internet-based distractions competing for people's focus.

It is also possible to use coupon mailers, that are still effective for specific businesses. Be aware that if you're mailing anything, the goal is for people to come to your website. Your marketing should therefore be clear on how potential customers can reach you, the best way to reach your business, and the best way to purchase from your company.

Include your website in every print advertisement - but do not print it in tiny fonts in the lower corner. Include contact information. Offer a particular offer, that you are able to monitor the effectiveness of the campaign.

FAQs about building product pages

What is a Product Page?

A product page sells a specific product on an online shop. It identifies the product and provides information that helps buyers decide whether they would like to buy it. The customer can add the item to their cart and go to the checkout for purchase.

What is the most important thing to include on a product page?

The product page must contain the following elements:

• An item that contains the name of the product
• A product description that includes the main value proposition of the item
• Specifications and additional details that customers might require to be aware of
• Product images
• Social testimonials for the product
• Recommendations for related products
• Pricing information
• Contact information or live chat to provide customer support

How do I create a product page design?

There are many ways of structuring your pages for products. There is a template for your product as default. The theme that you choose also affects the way the pages of your products appear.

To add a new product you need to go to Products - Add Newin the menu on your WordPress dashboard. You can then complete all of the item information, and upload it to your website.

When you're working with a block-based theme You can alter the style of the page without needing to modify the code. Go to Appearance - Editorin the dashboard. Select the Templates tab,then choose the Single Producttemplate. You can then modify and add blocks to create a completely personalized product page.

In addition, you may use extensions to modify your product web page's layout. As an example, you could add videos, product-specific FAQs as well as customization options and more.

You'll find instructions for all of these strategies earlier in this article.

What is the best way to write the product pages for a website?

Begin by studying the products features and use those to determine the advantages it provides for customers. Your product's description should be based on features - the desired outcomes customers experience once they buy your product.

In the next step, you should list everything regarding the product or service customers might require to be aware of. Make high-quality photos. Think about creating a video for your product, too. Choose a cost. Make a headline for the product to promote the product and attract online users. Write detailed descriptions. Incorporate your value proposition. Find social proof such as testimonials. After that, you can build the page.

What's the point of a page for a product?

The goal of a product page is to market the item. The goals of a product page are:

1. Provide shoppers with the information they need to make a choice.
2. Make an emotional connection which speaks to their desires and desires.
3. Assist them in ensuring they're dealing with a an honest company, and it's a top quality.
4. Aid them to justify the purchase to them with convincing reasons for buying it.

How can I increase the quality of my web page SEO?

Enhancing the SEO of your website happens with time as you implement specific changes to the web page's content. Begin by identifying a principal keyword, as well as any pertinent secondary terms. Make use of them for your headings, subheadings as well as URLs and your content, as appropriate. Make alt-text to your images. Expand your written text, as the more information you have does better job attracting traffic from search engines.