How to create an interactive video Blog

That's not just good news for tech and video enthusiasts. It's a good thing also for business. The videos aren't just fun to view. It's also proved to be 32 percent more memorable and 3 times more enjoyable in comparison to conventional videos.

"The Studio is an enormous leap forward in the proper direction. It's super easy to make use of." Ian Dewhirst, Producer, Colada Creative

What is interactivity?

Let's begin by discussing the basics: what exactly is interactivity in video? Traditional passive video allows viewers to pausing and stopping and playing through the content. Interactive video is a way to stimulate involvement in watching. It can be in forms such as stories in which the characters can be split into interspersed (like the games on video you played as a child) as well as shoppable overlays of hotspots of information on products in addition to many other.

for a long period for a long time, it was the sole choice for people who were willing to put in a lot of time and lots of development dollars to create it. It is now simple to transform the film into an interactive video. The best thing is that Our team handles technical problems - and offers 24/7 support - so you can easily move your videos to the next level.

How can you make an interactive video in just five steps

If you're interested in getting into the process the game on your own, take look at the steps here.

Step 1: Select the type of video experience you'd like to make.

There are numerous applications to make interactivity videos, but here are the top that have the highest popularity

eCommerce videos interactive videos allow you to simple convert any video to the kind of experience that is bought. Add clickable components inside your videos that direct viewers directly to pages for products or even to add items directly into the shopping cart after they view.

Branching storyline videos The incredibly popular video format lets viewers to select from pre-defined paths based on their preferences and requirements and creates an individual experience of watching that's tailored to the preferences of viewers.

video-based training, as well as eLearning since interactive videos let the user easily add checkpoints as well as layered elements in every video. It's loved by teachers and HR professionals as well. Checkpoints can be embedded to ensure that viewers are completely engaged and retaining the information in addition to adding additional videos that the viewers can view at their own pace.

2. Decide on what interactive elements you'd like to incorporate

When you've settled on your viewers experience, make sure you offer all the features you need to be used to make your videos truly interactive. Below are a few features you can use to create an engaging experience for viewers

HotspotsA hotspot is a button or an element that is hit within the video. It will take you to other actions (think adding-to-carts, reading more or find out more and so on.) when users choose.

time-triggered elementsA Time trigger enables the author to open elements in the video at a specific point without any input from the viewer , like jumping to various points in the video, opening overlays, and many other.

Overlays Overlays do exactly what it says: an element that can be added on top of the video to provide information, images, calls-to-action, other videos as well as a lot more.

branchingBranching lets viewers have the option to "choose their own experience" during the viewing of crucial moments within the film by skipping the parts which loop and also making it a game-like experience.

Announcing interactive videos

from shoppable video to immersive team training -interactive videos let your audience control their experience while increasing the engagement of your customers, increase sales as well as providing insight into your user. Learn more

Step 3: Create or obtain the video's contents

There's some good news. There is no need to design videos specifically made for interactive experiences in order for it to function as one. It's possible to revive or reuse material by dropping interactive elements in every kind of video. If you're creating new video content, there are certain points you'll want to keep in mind.

Storyboard, storyboard, Narrative boardEspecially in the case of an multimedia video (like an evolving storyline) it is recommended to allocate an amount of time during the stage prior to production to determine the number of storylines you'll be pursuing.

When planning, remember that there can seem like an advantage. "The most simple, clearest and most user-friendly experiences get the most engagement," Jack says. Jack. "Opt for two decisions at the conclusion the branch." Clear and simple will help your viewers navigate your material and assist in making the process much more efficient.

Keep your video in the frame for longer than you usually would. When you're creating videos that have overlays or hotspots, it's good to hold your video a bit longer than you might usually. The viewers will be able to read the text on screen or take the action you'd like them to perform.

Think about your frame Believing in the shape of your hotspots or overlays You may want to consider what the subject of your video will be placed in the frame. If your big overlay is likely to appear to be unfolding on the left side of the screen, then you need to frame your subject toward the right to make your post production effortless. "This will help to ensure that your photos aren't in conflict with the other objects within your frame" adds Jack.

"The benefits of using interactivity media is the wide range of possibilities you have, from shoppable video to overlays to analytics." Jack Brodie, Managing Director at Colada Creative

Step 4: Determine your distribution strategy

Congrats, you've made an interactive video! Which is the most suitable spot to host it? Interactive videos need to be hosted on a site or page in order to function at their full capacity. It's why you should utilize marketing channels like email and social media to enable people to the full interaction.

We advise making GIFs or short looping video assets that showcase the interactive capabilities of your video. "Show people that the content is interactive right from the beginning," notes Jack. "Not everyone is aware of that they can be able to interact with the screen of a video. This is the reason we are so excited to demonstrate in our promotional videos."

Step 5: Review your accomplishments

The idea for your video is in place, then added the interactive elements, and released it to the world. However... what is the best way to get people interact with your video? The analytics and reporting capabilities of Analytics are more than just standard video metrics to offer extremely precise data. It's possible to view precisely where and time your viewers clicked on different hotspots or overlays, check at your individual metrics related to shopping, and much more. The more information you gather, the better your understanding that can lead to better videos for both your audience as well as you.

Begin by watching interactivity videos

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