How To Create A Promo Video For Your Online Course

The marketing campaign that works the best for your program will largely be determined by the topic of the course as well as your intended viewers, but regardless of whom you're hoping to bring in your course it's important to know one truth about marketing that could help boost your campaigns: video marketing is one of the most effective methods of reaching and engaging people on the internet.

If you are new to videography, it might seem impossible to achieve, but don't worry! With the right tools as well as a little guidance It is possible to create videos that are accurate to your goals and catch the attention of your intended audience. Before we get started we'll take a look at what video marketing actually is and how it's been able to become a successful tool.

     What exactly is video marketing?

Videos are used in video marketing to promote your business. That's it! It's easy and efficient. It's incredibly simple and efficient. promotional video is a type of video created for promoting a service, event, or product for example, in when it comes to an online class. Most promo videos are brief (ours typically last around 15 seconds) and are designed with the same main goal in registering new students as an example.

To be honest the concept of video marketing is not something new. Video marketing has been around for years. What is making the present landscape of advertising and marketing distinct isn't cutting-edge video technology. It's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are all social media sites which offer a (relatively) modern method for users to exchange ideas and keep in touch. Since all these social sites are available through apps that are compatible with mobile devices and tablets, they have access to them at any time at anytime and from anywhere. Your courses will have the ability to be always connected with the those who are your students' target audience.

     What impact has social media had on the landscape of marketing via video?

As well as revolutionizing the ways people communicate with each other Social media has also changed the way you interact with participants of your course's viewers. As opposed to radio or television, social media isn't completely different. Additionally, the number of people that video marketing through social media has the potential to connect with is staggering. Take a look:

• According to Statista, 78 percent of people living in the United States has a social account on a social network.
• In December 2015, the world's population of 59.9 billion were active in Facebook. Of those 1.59 billion users, 1.4 billion people are active using the site via phones.
• Instagram had 400 million active users at the time of writing in September 2015.
• Although they are smaller than Facebook as well as Instagram, Twitter, Google+, LinkedIn, Pinterest, and Snapchat each boast more than 100 million active users.

     Are the benefits that video marketing could bring greater than the effort and time to create it?

The quick answer is unquestionably yes. For a fuller solution, let's examine the reasons how your audience might be a good fit for the marketing videos you create:

• When you produce videos using quality content, you will actually make an emotional connection to those who are taking your class. Videos are a great way to highlight the elements of your brand that resonate with your people who are watching your videos may feel like they are more aware of the brand's image than they had to read similar content in written format. This is crucial if your course can be a part of your business.
• Videos are easier to digest than text. Through providing visuals for people to concentrate on, video marketing allow you to communicate the message you want to convey in an easy available manner, by combining visuals and audio and making them more appealing.
• Utilizing video marketing could boost the chance of viewers to purchase the product being advertised, which means they're more likely to sign up for online classes.

While engagement with viewers is the main goal of video marketing but it's also important to look at the technological aspects of video marketing for the most efficient way to achieve engagement. In the end, it's impossible to establish a connection with people who don't view the video you've created. Below are a few ways video marketing can add an additional value to your marketing campaign for your courses through putting your materials in the hands more individuals:

• People are prone to sharing content they love on social media videos are an effective way to promote your brand. If you're able to produce video marketing content which is useful to the people you want to reach, they will be enticed to share the content to their friends, family and professional networks. In addition, they are likely to sign up for your online education course.
• As video marketing doesn't need the purchase of expensive equipment, or a lengthy editing process and editing, it is able to use as a continuous marketing tool (it's easier to make videos than blogs!). It's true that you can create a promo video and post it to the internet in minutes (not hours), and this implies that you are able to continuously create video content that is informative, relevant as well as engaging. It's a result that users will want to post on social networks and also share.

     Can video marketing keep your course relevant?

Aside from all of the benefits of videos in marketing that we've discussed, there's a fundamental motive behind why adding video to your school's marketing strategy is a great idea: relevance.

With the advancement of technology over time, companies were required to stay on top in order to be relevant in the eyes of the people they want to reach. Video marketing is the next stage in the long line of technological advances and tactics for marketing. Actually, Cisco predicts that video content will make up 60% of total Internet traffic for consumers in 2017 and Nielsen estimates that 64% marketing experts expect video to be a fundamental aspect of strategies for marketing.

Here are the steps I use to put together promotional video:

Step 1: PLAN

It is essential to establish an idea of what you want to accomplish before investing the time to create your own video.

• Define the goal that your content will achieve. What action do you want your viewers to do after watching the video? Make a note of it! Check that you're in good order before you proceed further
• What kinds of material do you need to incorporate into the video? Make a list of the specific images or videos you'd like to incorporate.
• What kind of text would you like to include? Offer specific promotional events or details of the occasion Coupon codes, instructions for take action.

STEP 2 PRODUCE

The majority of people end in a bind due to lack of technical capabilities. However, you do not necessarily require any technical skills! Our videos are all for promotion were shot on smartphones.

• Decide where to make your video. Make use of the top applications for creating stunning videos within 5 mins or less. The top games we like on our iPhone video games are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. There are some paid for while others are free. Many templates are even provided, which means you do not have to "design" every aspect. If you're not a technology specialist, you can try Flipagram at first, as it's a simple slideshow.
• Incorporate your photos and text to the application you like. Be sure to only use your own images or photos which you have the rights to make use of. Don't duplicate images taken from Google!
• Want music? Certain apps have built-in music beds that produce amazing sound effects to your videos. But just remember that most of the songs in the iTunes library are protected by copyright. This means that you could face penalties if you use them in your videos without obtaining a permission to use the clip. (i.e. there is a possibility of being sued) (i.e. the music you play could be removed or your music could be removed on social media platforms - gaaaahhh!) The best place I can find music or audio effects is the Audio Jungle.
• After you're finished, save the video to your camera roll, or transfer it directly using the application.

Keep in mind that if you are planning to share your video on Instagram, it must be between 3 and 60 seconds in length. Keep in mind that attention spans are short... So make sure that your video's length isn't too long.

In addition, if you'd like your video to look professional on any platform, choose the square crop. In this way, everyone isn't required to flip their phone to view the video.

Here's an example of a promo video for my course which I posted via Instagram (about 15 seconds in length):

 Step Three STEP 3: PROMOTE

• Upload your video to your social media channels by adding a brief text message along with the link. Explain to your followers what they need to do. (i.e. reinforce your video's call-to-action)
• Upload the video to the YouTube page you have created. You can incorporate it in blog posts, guest blog posts on other sites or other websites, and more.
• Utilize the video when you're email your customers for marketing.

 Are you ready to create an advertisement video for your online class?

Promo videos have proven to be a successful way to grow course enrolment. If you use the tools that are listed in the above paragraph it is possible to create them faster than you think. Check it out, and watch your engagement in social media skyrocket!

If you have questions about creating a promo video to advertise your online course send your concerns to the remarks below. You can also download my Video Planner Worksheet which will assist you in planning and creating your future video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that helps female entrepreneurs in growing their businesses along with their branding and their brand. If you're interested in learning how to make videos of the highest quality for your business without spending lots of money take a look at her on-line course Easy Video Marketing for Small Businesses.

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