How To Create A Promo Video For Your Online Course

The campaign for marketing that will work the best for your course will be heavily dependent on the content of your class as well as your intended customers, but regardless of who you're looking to enroll into your class One marketing truism that can boost your efforts and that's video marketing. It's one of the top strategies to engage and reach people on the internet.

If you're not familiar with video, the idea may seem daunting, but do not worry! If you have the right tools and some direction it is easy to produce videos that precisely reflect your strategy and catch the attention of your target viewers. Before we begin to look into the underlying concept of video marketing, and how it's become such an effective instrument.

     What is the purpose of video marketing?

Video marketing involves using videos to promote your business. That's it! It's incredibly simple and efficient. It's extremely easy and successful. promo video is a specific video that is designed to promote a specific event, product like an offer, occasion, or when it comes to your course, an online class. These are usually smaller (ours usually last about 15 seconds) and have the sole purpose to draw students to enroll in the course for instance.

In reality, it's not a novel concept to use video for marketing. The use of video has been around for a long time. The thing that has made the world of marketing different isn't necessarily new technology for video however, it's the use of social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the popular social media sites that offer the (relatively) new way for people to share thoughts and keep in touch. Because all of these social networks are available in applications that are able to be downloaded on smartphones and tablets, individuals have access to them regardless of where they are. That means your course has the possibility of maintaining the connection of the people you want to reach.

     How has social media impacted the landscape of video marketing?

Along with revolutionizing way people communicate and interact in a social setting Social media has changed how you connect with the audience you're trying to reach. Contrary to radio and television, social media is not completely shut off. Furthermore, the amount of people that videos marketing on social media is able to reach to is huge. Take this for instance:

• According to Statista According to Statista percent of all individuals living in America are registered on social networks. United States has a social account on a social network.
• In the moment of writing the 31st of December of 2015. over 59 billion users are on Facebook. Out of 1.59 billion users, 1.4 billion of them are active users on the platform on their mobile devices.
• Instagram had 400 million users at the time of the writing date in September of 2015.
• While they're not as well-known to Facebook as well as Instagram, Twitter, Google+, LinkedIn, Pinterest together with Snapchat all boast more than 100 million active users..

     Does the value video marketing can bring more than the cost and time to create it?

Quickly, the answer is yes. For the long answer Let's look first at how your target audience could be impressed with your videos marketing strategies:

• If you create videos that contain high-quality content, you can create an emotional connection with the target audience. Video content can highlight the features of the brand which are relevant to your target audience, those who watch your content could feel familiar with your brand more than when they look through the same information in written form. It is essential in the event that your program extends beyond your business.
• Videos are easier to consume than text. Since it offers a visual element that people can concentrate on the video will convey your message in an easily understandable way that blends audio and visual elements. This makes your message memorable.
• Utilizing video marketing could boost your chances of getting viewers to buy what you're selling, which means people are more likely to enroll for your online training.

Although engagement with your target audience members is certainly the goal of all videos however, it's equally important to study the technical side of video marketing in order to figure out how best to get engagement. After all, you can't create a lasting impression people when they aren't seeing the content you've created. There are a few ways video marketing could add even more value to the promotion of your business by getting your content more visible to a wider audience:

• People are prone to sharing their favorite content on social media. Video content can be a great means to get them to spread the message. When you create video content for marketing that is beneficial for your audience they will want to share the content to their friends, family, and professional networks--and they are more likely to enroll in your course online.
• Video marketing isn't a requirement for costly equipment or a lot of editing, it can be utilized to promote your products in real-time (it's more efficient to produce videos than some blog articles!). Believe it or not, you can create an advertising video and then publish it in a matter of minutes (not hours) That means you can continuously make video marketing content which is interesting, relevant, and captivating. The result is content that people will post and share.

     Can video marketing keep your course relevant?

In addition to the benefits of video marketing, we've also discussed there's a primary reason to add the use of video marketing to your promotional strategy. This is an excellent idea: relevance.

Technology has advanced as it has been in the past, companies have to keep up to remain relevant in the eyes of those they wish to connect with. Video marketing is just the most recent step in a long string of technological advances and tactics that are used in marketing. Actually, Cisco predicts that video will account for 69 percent of Internet consumption by consumers in 2017, and Nielsen estimates that 64% of people expect video content to take over the majority of marketing strategies.

Below are the steps I follow to create a promotional video:

HTML1 Step 1: PLAN

It's essential to get an idea of what you're hoping to achieve before investing the time to create the video.

• Determine the purpose that your video will accomplish. What are the actions you want viewers to do when watching your video? Make a note of it! Check that you're in good health before you proceed.
• What type of material do you require in your video? Include specific photos or video clips that you'd like to include.
• What type of content are you looking to incorporate? Include specific event or promotion details, coupon codes, or calls to action.

 STEP TWO PRODUCE

The majority of people are stuck due to insufficient tech knowledge. It's not necessary to have tech knowledge now! We make all of our videos for promotion on our phones.

• Choose the location to make the video. Make use of any of our top applications for creating stunning videos in 5 minutes or less. The most popular five iPhone games for video include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are paid, some are free. Many even offer templates, meaning there's no need to "design" every single thing. If you're not tech-savvy then you ought to try Flipagram initially since it's a easy slideshow.
• Incorporate your photos and text to the application you prefer. Use only your own pictures or images that you own the rights to make use of. You should not copy pictures from Google!
• Want music? There are applications that come with built-in musical beds which can create amazing sound effects for your videos. Be aware that the majority of the music you can find on your iTunes library are protected by copyright. This means that you could face costs if embedding them into your video without a license to use the clip. (i.e. it's possible to get sued, and your music may be banned, or the post removed from social networks, gaaaahhh!) My top place to buy sounds or music is audio Jungle.
• Once you're done, either save the film to your camera roll or straight from the application.

Remember that, should you decide to upload your video to Instagram you must make sure that the video's duration has a duration of between 3 and 60 seconds in length. Be aware that the attention span of Instagram users is limited... thus, make sure to keep your video shorter.

If you would like the video to look great across all devices, go using a square crop. This way, nobody needs to switch their phones for the movie.

Here is an example of a promo video the course I posted via Instagram (about 15 second):

STEP 3. PROMOTE

• Share your video on social media accounts by including an introductory text message as well as the URL. Tell your followers what they should do. (i.e. increase the impact of your video's call-to action)
• Include the video on your YouTube channel. You can embed it into blog articles and guest blog posts on different blog websites, etc.
• Include the video within your marketing email.

Are you ready to create promotional videos to market the course you are offering online?

Promo videos are an effective method to increase enrollment in courses. If you use the tools mentioned above, they are more simple than you thought. Test it and watch how much engagement you get on social media platforms increase!

If you have any concerns regarding creating a promotional video to promote your online course please leave your comments below. It is also possible to download my Video Plan Worksheet to help you plan the next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that helps women entrepreneurs to build their business branding, brand and their brand. To learn how to create professional videos to promote your company without spending money, you can enroll in the class she offers Easy Video Marketing for Small Businesses.

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