How to Connect with Gift-Givers this Christmas Season

In the holiday season it is possible that your customers won't necessarily be typical, all-year-round consumers, but those who are devoted to those shoppers.

For example, if you are selling hiking gear, your average customer may usually be avid outdoor lovers. However, during the holiday season you could have the spouse, parent, child, or friend of an outdoor enthusiast that may not like getting outdoors.

So how do you help those who are gifting to find the ideal fit for their loved one, especially if they don't know much about the products you offer? Let's look.

Guides to creating gifts

If your store contains video game-related merchandise such as t-shirts, books on strategy, and posters. Your normal audience may know everything about the character, game, or the inside joke. But what about the father who wants to impress his daughter by gifting her something special for the holidays?

They could also create gift guides with a focus on price (Top Video Game Gifts Under $35) or age (The Most Popular gifts for gamers under 12).

Find items that match the subject matter of each guide as well as a few phrases about why they'd make an excellent gift. The best way to do this is to include the items you own as well as the products of other retailers, so that you don't look like you're a bit biased.

Sell bundles and packages

Bundles are a breeze! Instead of having to peruse hundreds of items in search of that perfect gift for any anyone you're buying for, one can purchase a well-curated gift bundle.

There are two different ways that you could approach bundles:

Sets that are pre-packed. Add a package of items that work together. If you are selling beauty products it could be the spa set. If you are selling snacks, it could include a set for a movie.

Suzi Wong Creations, a British-based company that sells fightwear, has the kids' luxury bling boxing set. Gift-givers can choose sizes for a jacket, socks, as well as shorts. They can also choose customization in a variety of areas. It's an simple way to find a gift for a loved one that enjoys boxing.

Answer all their concerns

As much as you want to make it simple for customers to find answers to their questions, you may want to concentrate more in this area during the Christmas season. Include questions and answers on your FAQ page , and then write blogs that address directly to new customers.

Here are a few examples:

• What is the longest your items will last?
• What is the minimum number my dear family member require?
• What equipment is required?
• Is anything that needs to be custom fitted?
• Is your product compatible with products my friend or family member already owns?

Of course you'll want to respond to concerns about turnaround and shipping times (especially if they're different during the holiday season) and return policy, as well as any other factors that could affect someone's purchase choice.

Gift cards can be added to your shop

What if a new shopper still has trouble choosing the best present? Or maybe they want to gift their friend or family member the freedom to pick out precisely what they would like.

Brown Brothers, as an example, also sells gift cards alongside their wines. There are numerous factors to think about when purchasing wine -- red or white sweet, dry or sweet, sparkling or flat -- and it can be a personal decision. So some holiday shoppers may like to buy their wine-loving friends the gift card they want instead of thinking about the wine they'd enjoy.

Write detailed product descriptions

Descriptions of products are another great option to provide new shoppers with all the information they need to make a purchase. Also, be sure to provide plenty of information. Share how your products are employed, provide descriptions of scents and flavors, and add extra information such as size charts or the presence of allergens. It helps customers feel more confident about the product they're buying.

Switch your marketing language

In the event that you're running holiday advertising campaigns designed for new customers, take into consideration changing the language you use. As an example, if you sell paint supplies, you might currently run an advertisement that states:

"The best single-pigment watercolors that are so finely ground, they can be used for 0.15 millimeters airbrush work."

The ad might be exceptionally effective if you're targeting experienced painters. It's likely to not mean much to someone just wanting to buy a great present for their friend who is an artist. Therefore, instead of saying: might say something like:

"High-quality, long-lasting watercolors that even the most discerning artists will appreciate."

Additional items to be recommended

Holiday buyers might be looking for multiple presents, particularly in the case of the parents of a spouse, parent or a child. If they're not aware of what you have to offer, they may go elsewhere for additional things.

Instead, make it simple for your customers to conduct all of their shopping through your website by providing the product suggestions. It is possible to add similar items to the individual pages of your product using the default function.

Create a collection of images

• An array of angles. Show the product from the front and back, between the top and bottom, as well as both sides.
• Utilize cases. Show how the product can be used in your photos. And if it has multiple uses, like a high chair that can be converted into a child's seat and vice versa, display all of them.
• Size. If size is important for your item, show it in context, like holding someone's hand.
• Color. Check that your photographs have good lighting and clearly convey the colors of the item.
• Your target audience. Make sure to include people in your pictures who represent the people who will use your products. Are your items for parents? Are they for college students? Dogs? Let them be active with the products. This can help prospective buyers visualize their beloved ones enjoying these products.

Review of the feature

If someone isn't likely to have a lot of knowledge about your store or industry Reviews can make all the difference. You may not be able to tell whether your items are of high-quality and reliable, but if they see real ratings and comments by people who have actually used your items, they're more likely to be able to trust your brand.

Remember your audience

No matter the time of season, you must consider your audience with each decision you take. However, during the Christmas season, your audience may be shifted to people who buy gifts. However, that doesn't mean you need to change everything about your online store and marketing efforts However, there are certain aspects to consider.

Utilize the above tips to make things easier for the holiday season and increase sales. What are your tips for preparing for the season? Let us know in the comments.