How To Choose A Topic to teach in a Market that is Overcrowded Market --
Being an expert in your field, there'll be a point at which you'll decide to begin offering online training courses. Depending on your industry you're in, it's possible that your competitors already have beaten your record.
Do you think your hopes of running a successful online courses are gone? Of course not. Discover the reason below.
The fact that a market is saturated doesn't suggest there's not room for you and your ideas. Markets that are saturated offer an unique possibility to showcase a different perspective on topics which your competitors may have previously covered. Here are some strategies for selecting a topic within a competitive market.
Begin with painful points
The majority of people don't purchase online courses simply because they enjoy them. People buy online courses because they face a major issue which needs to be addressed sooner than later. In the field of marketing, we refer to this as an issue.
Pain points are a great place to start when developing an effective online course since regardless of what data is readily available, many people have a problem. As an example, lots of women are interested in developing their sense of design, however they have difficulty putting looks together. There are many fashion courses accessible, but they can only cater to women that weigh in at a normal size. It's a distinct pain point for plus-size women. To break this pain point down further, there are even postpartum larger women struggling to find a look that's fashionable and functional. It's another option for an interesting course.
This strategy can be applied to virtually any field.
Use social media to your advantage
Social media platforms provide a breeding ground for online courses ideas. Social media isn't just useful in keeping you connected to the rest of the world but it also serves to gather useful data and data. There are millions of people who are asking questions, venting their frustrations or even asking to be taken on specific courses.
Combing through Instagram comments, being involved in Facebook group discussions, or even searching for job opportunities on LinkedIn can give you the concepts for content you're seeking.
Keep in mind, nobody can teach a course as you do.
Issa Rae once said "Nobody knows what you know just like you are aware of your own knowledge. The way you see things is pretty individual." This can apply to the subject of your class and is especially effective when you've already created an existing community.
There are millions of classes that cover a subject but none of those courses will ever provide information that is from your unique perspective. It's what makes online learning.
Spend some time "spy" on your competition and see how they're performing. Take note of what they're doing well and what they could improve upon. Create your own course around similar topics with your own unique experience and expertise. Apply your own sauce on it and present your course.
Creators of content and bloggers follow this method flawlessly. They know that users want to make content similar to theirs. Even though there are many course for content creators, these courses are all different in the way they're taught by who's teaching them.
Do not let competition stop your from delivering a class on something you're passionate about. The process of selecting a subject is just as simple as creating your own voice in what's already out there.