How MapTiler doubled the amount of countries they sell in Using Strategic Partnerships -

Between 2015 and 2020, MapTiler doubled the number of countries where it has customers. The Swiss-based SaaS company is now helping government agencies, companies, as well as SMBs across more than 120 nations with maps API for web as well as mobile developers.

I chatted with Tom Armitage, MapTiler's Senior Technical Writer, on how MapTiler uses strategic alliances to expand its global customer base.

1. Utilize Affiliates as Local Sales Partners

MapTiler provides developer documentation in English -- and as the main business language around the globe, it works very well for the majority of its users.

"But there are regions of the world that want to do business in a different manner," Tom explained. "Maybe the documentation available to developers is fantastic but they'd rather be guided by a salesperson that speaks their native language."

The team of Tom seeks out affiliates who can be local MapTiler specialists. By understanding a region's native language and culture These strategic partners could be a one-stop shop for localized marketing and sales support.

MapTiler has experienced significant growth in revenue for countries with active affiliate partnership. As an example when they signed as an affiliate partnership in Japan, their sales within Japan have increased by more than 300%..

S and improve revenue new market.

2. Look for Partners at Global Events and Social media

MapTiler has a habit of participating in developer-focused or other tech conferences to spread the word about its brand. "We have an extremely active team of people that is out and about making connections all the time: talking to people and explaining the ways that our amazing cartography could help their product."

But the team also uses live events to locate partners and establish strategic alliances with companies of other kinds.

Conferences and other industry events can prove useful when you wish to reach out to see who's interested in working together. However, if you're searching for some specific thing, social media is also a great resource.

"If we are aware of an area that needs the same level of service, we take to look around for companies that might be in a position to provide this service to us. Sometime, they contact us through our website and we spread the word through social media channels that we're seeking affiliations with businesses."

MapTiler has its own partnership page on its website for interested parties and is always on the lookout for potential partners.

3. Make Sure Your Pricing and Checkout Are Localized

In the event that you're working with affiliates to enhance sales within your local region, make sure that customers can check out in their preferred language currency, and payment methods. This makes your affiliates their work much easier.

Per internal research We found that the display of local currencies and payment methods can increase local conversions up to 50 percentage.

4. Identify Your Champion Users

"Every time we have a devoted user that really likes the work we're doing. They really get us and so do we. their attention," Tom explained.

This is particularly useful when the champion user is an influencer within their marketplace. "That can really assist in promoting your product without the result of any type of payment."

MapTiler's staff encourages advocates by ensuring that they're supported on the application. But they also make sure that sharing and promoting can be a dual process.

"If they're bloggers or similar, then we'll obviously be sharing their work and helping to spread the word about what they're doing, as well."

5. Facilitate It to Get Started

A big part of MapTiler's success is how user-friendly this platform has become. Tom's team has put in many hours designing support materials to make it easy for an upcoming company to begin as well asfor current users to come up with new uses for the platform.

"You visit our site and you'll discover a wealth of details on how you can build, integrate, and integrate the maps into your own service: tons and lots of code fragments, as well as code samples.

Using a product-led growth (PLG) model There are no-cost levels that cover all three of MapTiler's subscription offerings designed to provide "quick wins" for those who are new to the platform.

If you sign up to MapTiler Cloud "there's a code sample that you could drag and drop straight into whatever you're working on to allow you to very quickly, very simply begin."

If you're thinking of adding maps to your website or apps, you can get a free trial.