How is CRO distinct from SaaS? (Interview with the Expert in Growth Frederic Linfjard) -

Is optimizing conversion rates in SaaS software different from conventional A/B testing in the world of commerce?

Does it just aim at getting customers to click"buy", or"buy" or "buy" button (like the website for E-commerce)? Does it have more to it?

I spoke to growth expert (and the director of Growth at Planday) Frederic Linfjard (and I wanted to know what his opinion regarding these matters.

The CRO of SaaS is more than "red button" as well as. Blue button."

Here are a few quotes from our conversion

"Conversion rate optimization isn't either the blue or red button. It's about maximizing the amount of value that can be earned over the course of the lifetime of the client."

"Traffic and traffic this is what software firms are focused on. After that, they cease testing signing to a trial period or even purchasing. Then, they're not conscious the fact that they'll continue producing for months or do they really remain?

"You might be able to increase your revenue by similar amounts, and at the same time having the same number of customers, just by working in keeping employees to stay for a longer duration. My experience has been that this is a common misconception within software companies. ."

The full report is available on the web:

Nathan Collier Nathan Collier is the Director of Content and Community for .

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