How is CRO different from SaaS? (Interview With Growth expert Frederic Linfjard) -
Is conversion rate optimization for SaaS and software different than conventional A/B testing in Ecommerce?
Does it just aim to get consumers to click"buy" or click the "buy" option (like the E-commerce site)? Or is there more to this?
I had lunch with growth expert (and the current director at Growth for Planday) Frederic Linfjard and asked him what he thought about these questions.
You'll notice that CRO in SaaS is much more than "red button vs. blue button."
Here are some quotations from our conversion
"Conversion rate optimization isn't just about the red button or the blue button. It's about increasing the overall lifetime value of the customer."
"Traffic Traffic," traffic - that's the thing software companies focus on. Then they stop testing after the trial signup or purchase. Then they don't really see how many times they've churned after one month or actually staying?
"You can increase your profits by similar amounts, and with the same traffic, just by working in retaining employees for longer. It's been my experience that people overlook this opportunity in software companies ."
This is the complete recording:
