How do you write descriptions of products blog
Startups and busy companies don't always have the complete staff they require. You might have one or two marketing teams (or no). And marketers often have to wear many hats.
So, here's how to improve your writing skills by using product descriptions that'll actually help sell your stuff.
We'll talk about
- Why do product descriptions matter?
- 3 essentials to have in description of products
- How to write a great product description
- Do's and Don'ts
- 3 standout product description examples
- Use this description of the product to create a copywriting template
- Using product videos to help sell
- Recap
Why do product descriptions matter?
Product descriptions do more than simply provide information about an item. The short descriptions can make or break a sale as well as increase trust among customers.
Alongside email marketing with content, targeted messages, and a strong online presence, product description pages provide customers with all the information they need to learn about the products as well as your company's image:
- 90 90% of consumers believe that the product's descriptions impact their buying decision.
- A majority of customers have returned an item that didn't accurately correspond to the description of the product.
- Within the United States, 46% of customers won't buy something if they are unable to find detailed product information online.
- In fact, 9 out of 10 people read online reviews before purchasing a product.
As you can see, customers like product descriptions. You can guarantee that they will read whatever you write underneath your product images and videos. The content explains about your product's features, what it does to make people feel and the impact it can have on the lives of people around them.
If an item meets the customer's expectations (that you've set by providing the right product descriptions) and you're developing a brand relationship built on confidence. Consider it as a opportunity to communicate with your customers to better understand how your products will enhance their lives.
Three must-haves in product descriptions
Product descriptions describe the features and advantages of the product for customers who visit your site. To write persuasive descriptions, marketers need to get inside their customers minds to supply their with the details they'll need. It is hoped that the description will also convince them to "add to cart."
If you're not sure of how to write a product description, these elements will provide your customers with the help they require to make sure that you're offering the ideal solution for them.
- What is the problem that your product addresses
- What benefits do customers get from using your product?
- What differentiates your product in comparison to other products similar to yours?
When a potential customer is finished reading the product description, you want them to know the reason they should purchase it and how it can change their lives, and what's so good about it.
How do you write an outstanding product description
1. Decide on your main objectives
Are you just aiming to convince customers to purchase any purchase? Are you trying to lead customers from one product to the next? Discuss with your team members what your needs are and then establish your goals before you start creating product descriptions.
2. Know your customers
In addition to the identification of your ideal market in addition, you must know what kinds of people are becoming your customers. What interests do they have, and what issues matter to them? What type of content do they prefer the most? Hone on to discover what is the most effective messages.
3. Basic specifications
Don't give them boring information plainly. Use a bulleted list for things to discuss such as the materials used, their dimensions or battery time. Learn what information potential customers require about your products and tell that information without fluff, to make your message stand out from the crowd.
4. Include the benefits
The next step is to distinguish your product by explaining its advantages. You can be specific about the problems your product addresses or even create images about how it will make them feel.
5. Utilize an example
Utilize the data you gathered in the previous steps to create an outline of your product review. It is possible to write it on your own or make use of a product description template to ensure you are in the right direction. A key factor in writing effective product descriptions is finding an appropriate template you can use time and again for each new product listing.
Do's and don'ts
Though their impact is pretty impressive, product descriptions aren't required to be perfect. Many people spend quite a bit of time and effort learning to create product descriptions Don't be concerned if you're having difficulty digesting the specifics.
Keep this page in your bookmarks to keep it in your pocket, and then go through this checklist of guidelines and rules to simplify your writing process:
Do -- Pick the correct terms
For persuasive writing, some words are just right for shoppers on the internet. They are words that sell create a sensation, a thought, or an urge, which makes consumers want to know more about the product, or perhaps purchase it. Below are some examples of convincing words to use in your product description copy:
- You
- Value
- Imagine
- Because
- Results
- Exclusive
Don't -- Post an entire wall with text
Most shoppers aren't spending hours reading product descriptions. The majority of customers skim through the text for words that trigger them as well as the essential information. Instead of an unsightly block of text, organize the description of your product using short paragraphs, headlines, or bullet points so that the text is simpler to read.
Do test it by splitting your copy
Never forget about SEO
To drive organic leads directly to your products improve your copywriting. Make use of strategic keywords, so those who are relevant to your business end up on your product pages. Utilize local SEO techniques to increase your visibility for your location. Also, don't forget to enhance the titles of your products as well.
Do -- Reflect the tone of your brand
A part of building an enduring relationship with your customers is the consistency of your branding messages. People will feel in confusion if you have a social media pages are filled with humorous content, but your product descriptions are too sophisticated. Match the tone and tone of your brand across all channels of marketing, employ an email customizer to ensure consistency and incorporate your company's style within your description of the product.
Don't -- Leave out images and other materials
To be clear that a description of the product does not suffice to market the product. Pictures are worth 1000 words. Additionally, video clips give buyers greater insight into the reason they're interested in your product. Select clear images with diverse angles and include an explainer video, size chart, or photos of others using your product.
3 standout product description examples
1. Hubspot
Hubspot's description of its Content Management Software is brief and sweet. It's to the point, and straightforward when it comes to visuals. The description explains which customers the product caters to as well as what it is capable of, and is tailored to those who do not have time to read about the specifications and need a reliable system.
2. Tula Beauty
Tula Beauty's product description for the 24/7 Moisture Hydrating Day & Night Cream is a title for the product that tells you the exact function of the product. The description includes the words "moisture," "hydrating," and "cream" to ensure that those who search will be more likely to come there organically.
3. Alo Yoga
The product description in this example is all about dynamic visuals. If you visit the product page for the Warrior Mat by Alo Yoga the eyes are drawn to the bright colors against a neutral background. There is an action-oriented video and a product video. Although they provide a lot of information about the specs the video is organized and enjoyable to view.
Copywriting for this description of the product should be done using this template
Now you have all the tools you need to craft better descriptions of products to your clients. No matter if you're just starting to understand how to create effective copy, it's helpful to have a template to streamline your workflow. You could either design your own or find an online template that will meet your needs.
Here's a basic product description copywriting template to assist you in your start:
1. Give your customers a compliment
The first step is making the customer feel connected to your brand in a an optimistic way. You're trying to convince them that your product matches the energy of their. If you give them a positive review by relating it to the product you're selling you'll soon begin to build a positive association with it and realize that the product was designed specifically for them.
2. Let customers know about a certain function and the way they could profit from it
Then, you should mention its features, and then the benefit that it will bring to the customer's life. You want to tell customers why this product is ideal for their needs. They can then imagine the benefits you will make them after they buy your product.
3. Create a recommendation
In the end, to conclude this basic three-step product description, end by putting your product in the context of your product. As an example, for instance, if you're selling a brand new smartphone:
"You're smart enough to not settle for lower. Our all-new drop-resistant glass means you'll never crack a screen ever again. Pair your new smartphone with our water-resistant case to create the phone to work as hard as you do." -
Utilizing product videos to promote sales
- Demos are short videos for products that demonstrate how the product works.
Incorporate details into your product videos, such as the dimensions of your product and social proof, as well as great photography and a call-to-action, and company branding.
Recap
Whew! It was quite a bit. This is a quick summary:
- Product descriptions are equally important as your other content advertising efforts.
- Utilize a template when writing text that contains components like advantages, features, as well as keywords and provides a checklist for pictures, product videos hyperlinks, specifications, and links.
- In the event that words don't work, video prevails. Speak a thousand words about your business using videos!