How do you sell the 100+ seats of your Online Course to One Corporate Client

Sep 26, 2024

In the coming year, the amount is currently authorized for the purchase of training, coaching and consultation in small to large size organizations, non-profits, as well as associations.

56% of this training is provided by facilitators and instructors outside the organization (experts exactly like yourself).

What's more fascinating: over half of this education is being delivered online.

What I Learned Being the Executive Decision Maker in 7-figure Training Budget

In my former life, I was Chief Learning Officer for a large organization. My budget of annual expenditure exceeded 7-figures.

I have purchased all kinds of courses including NLP to our sales staff to diets that are alkaline for our executive retreat to drummer circles for our corporate gathering, and all the standard stuff like leadership, productivity, sales, etc.

The lesson I have learned was this: If you can link what you do to a result a company wants, companies want to deal with your company.

Why Selling Your Online Courses to Corporate Clients is a Great Idea

Since launching my personal company instructing experts and business on how to design courses, I've attracted millions in online coaching and consulting revenue from entrepreneurs and larger corporate clients. Here are a few strategies to achieve similar things:

1. You are able to offer multiple "seats" in your course to one client. I've had corporate customers purchase 10, 20, 50, 100 or even 250 seats for my courses with prices ranging from $179 to $1997.

2. It is possible to combine the online courses you offer with up-sell offers like online group coaching, or an on-site custom or virtual implementation session.

3. You are able to easily modify your existing online courses for corporate customers. It is possible to add additional access to you with the option of a private call for implementation to all students from the hosting company. You can also create an application project in line with the ongoing initiatives, based on the information you are teaching in your course. There are endless options.

4. Corporate clients may assist you in getting many more clients. Making it clear that you are working with corporate clients will give you instant credibility when you are marketing your offers to individual clients.

The process of selling an online course to a Corporate Customer Prior to You Create It

What if you don't possess an online course to sell? Pre-selling a corporate client an online course prior to establishing it could be an effective approach to clarify what to include in your course AND fund your developing time.

It's easier than it sounds. In meetings with corporate clients, I routinely take them through a procedure and ask them to say what they'd love to see on an online course.

Then you can turn it around and market that content to other corporate clients or launch it to individual customers.

What Do You Know About HTML0? Corporate Customers Purchase What You Offer

Two questions should ask to find out if corporate clients will buy your offers.

Question 1: Is your subject matter something that corporations might like to learn more about?

Here are just a few examples of the types of training corporate clients put into year after year:

Accounting and Finance
Administration Formation
Customer Service
Health and Wellness
Human Resources
Specialized Training in the industry Specific Training
Information Technology
Leadership and Management
Marketing
Personal Growth and Development
Organization and Productivity
Sales Training
Software
Strategies, Creativity and Innovation
Team Development
Training and Facilitation

Question 2: How does my course topic connect to an outcome that which a firm would like to invest?

A simple way to convince corporate clients to see the value in your course is to connect the benefits your course generates to profit.

It's not difficult to discern the link to earning money with courses on topics such as the art of selling or social media marketing, isn't it?

What if, however, you are teaching a topic with a less obvious connection for example, sleeping therapy?

You can ask these 2 questions:

What are the results my proposition will yield?

What is the relationship between this outcome and to profitability?

Here are some topics my clients have suggested for the corporate market:

Course Topic	What's the end result that you're delivering?	What does this outcome connect to profitability?
Sleep Therapy	Inducing babies to sleep	Employers with babies and kids are often sleep-deprived Sleep deprivation results in lower productivity Lack of sleep can result in the new parents rethinking their decision to return to work
Boundaries	The best way to engage in conversations that don't slow your team down	People put off having hard discussions A lack of difficult conversations can hold the team in meeting deadlines or achieving targets
Writing	How do you create persuasive copy?	Better marketing copy increases sales The well-written content on the internet via blogs, emails or technical guides improves the engagement of customers.
Storytelling	How do you share with others your "Hero's Journey" account	Storytelling creates emotional connection Customers make their money from brands that which they are emotionally attached to A strong emotional connection to the brand boosts the sales

If you are an expert, coach, consultant as a freelancer, public speaker author, or small-business owner you can find a huge opportunity for you in serving smaller businesses, large companies nonprofits, associations and non-profits.

In the next free webinar for the community, I'll be walking through how you can get corporate clients, including:

Who is buying, what they are buying and how much they are spending, and how to know whether they purchase what you have to offer
One thing that you must never say in a meeting with a prospective corporate customer (this will send you into the black hole of "We'll return to you later" ..." that is almost never a sale)
How to move from selling online courses or programs, as well as other offerings by enrolling one student at a time to offering packages that include 50, 100 or even more to a single business
The critical thing you need to do before you pick up the phone or send an email to have clients see value in what you offer and be willing to pay for your offerings (most people don't do this, and don't even reach first base)
An extremely powerful four-part conversation Frame to lead a conversation with a customer to bring them to the sale

Do you want to know if small, medium or big companies are willing to be willing to pay for your services? Click here to download the "How to Know the Corporate Clients who will pay for your expertise 100 Training Topics that Corporate Clients will purchase this year" Guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) as well as The Launch Lab. She has helped thousands professionals create and launch successful online courses, and has designed world-class learning and online courses for brands like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine is a speaker on the strategy of online learning and digital marketing. She has also performed on stages with numerous influential influencers, including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.