How do you become an online Parenting Coach

Dec 14, 2023

Being a parent is one of the toughest job you'll ever complete. Or so people say.

What if every parent had a coach for parenting at their side to help them tackle challenges, overcome challenges, and become better parents?

If you think you have the skills to be a coach for parents and start your own business helping families learn and apply different methods of parenting as well as take steps to create happier, healthier connections to their children.

This is what you have to know about how you can become a parenting coach - including tips on how build a business from scratch as well as the best examples of successful parenting coaches.

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How can you be a coach for parents

If you're looking to learn how to become an effective parenting coach, there are number of steps that you must do before starting to learn.

Here are the basic steps of what you need to know about becoming a parent coach

  • Get a parenting coach certification: To be a successful and effective parenting coach, it's a best practice to acquire a parenting coach certification or qualification to help build trust with your audience and boost your confidence when approaching new customers.

Now for the details - here's an in-depth review of how you can become an expert in parenting, as well as the answers to your most frequently asked coaching queries.

The field of parenting coaches there is a variety of various niches and specializations to choose from. A significant part of learning to become a coach for parents involves deciding on the type of coach for parents you would like to become and who exactly you can assist.

Here are seven instances of niches for parenting coaches that you could explore:

  • Coaching for divorce: These coaching coaches specialize in helping families through divorce. They focus on helping parents process their emotions and talk to their children.
  • Stress coaching: Several parents are stressed - and this can impact how they parent their children. Parenting coaches who specialize in stress management can assist parents find methods to cope with stress as well as manage their feelings.
  • Coaching in nutrition: A few parenting coaches are focused on helping parents make informed choices regarding nutrition for their children, finding ways to improve the mental and physical health of children through diet.
  • ADHD coaching: Parents of children who suffer from ADHD and parenting coaches that specialize in ADHD coaching may assist with implementing specific learning techniques, finding ways to improve focus, and so on.
  • Coaching for parenting: Parents may also decide to specialize in birth coaching, supporting parents prior to and immediately following having their child as well as with sleep-training as well as feeding and getting their life in order.
  • Communication coaching While communication is an essential component of parenting coaching in general Communication coaching is focused on helping parents improve their communication skills in a range of different strategies, like conflict resolution as well as setting boundaries with their children.
  • Coaching for co-parenting: Parents in co-parenting relationships can benefit from parenting coaches who specialize in helping co-parents navigate the numerous challenges that come with parenting.

The parenting coach specialization that's right for you is based upon a myriad of variables that include your knowledge, interest, and the level of education. To help you choose, try talking to parents you admire for more information about their profession and specific areas of focus.

What is the difference between a coach or an adult coach?

The focus of a parenting coach is aiding parents to understand, discover, and apply different techniques and parenting models. As an example, a parent coach could assist families in:

  • Coaches for sleeping
  • Potty Training
  • Resolving bullying
  • Conflict resolution
  • Co-parenting

Parents' coaches are aiming to provide information, support, and encouragement to parents to help them discover ways to overcome various problems and create closer relationships with the children they have.

What qualifications do you need to meet in order to qualify as a parenting coach?

There is no formal requirement for education or training to be an expert in parenting.

Unlike therapy or counseling, parenting coaching does not require any kind of training or instruction prior to practicing.

However most parenting coaches are equipped with some form of education like:

  • Bachelor's Degree in a related field: It's common to find parenting coaches with an undergraduate degree in an area that is related that includes education, social work, counseling, as well as psychology.
  • Certification of a parenting coach: Many parenting coaches obtain a qualification or certificate before they can begin working as a coach for parents, through an in-person or online program.
  • Experience in the field: Work experience in the field of parenting coaching is an advantage for those who want to work as an instructor for parents, which includes volunteer or paid experience in coaches' organizations, whether private or public.

The ability to start your business parenting coaching tomorrow - however, if you wish to become a confident and trustworthy parent coach for your clients, it's beneficial to obtain a certification from a reputable coaching program for parents with relevant experience, too.

3 steps to become a parenting coach

Below are three ways to learn how to become a parenting coach. You can also get the parenting coach certificate, even with no prior knowledge.

Choose your specialization

When you're looking at the steps to becoming a parenting coach, it's hard to tell what type of certification or qualification is going to be right for you.

The truth is, there are a huge variety of coaching niches for parents and coaching qualifications for parents that are going to be suitable for certain people may not work for the person you are.

To help give your search more focus, start with defining what you'd like to be a specialist in. As an example, if think you'd like to be a nutrition parenting coach, you should choose a certification in coaching program that has an emphasis on nutrition.

If you're not sure how to find your niche Write an outline of these points:

  • Your hobbies and interests
  • Your previous experience
  • Your abilities, strengths, and education
  • What you can do to aid parents

Consider the topics related to parenting that you're most interested in as well as the ones you're frequently asked for advice on by people around you. If you're constantly having conversations with your peers and relatives about the same topics and problems, that's an indication that it's a good niche or specialization for you.

By actively writing down the things you excel at and where you have most expertise, you can get specific about the path you'd like to pursue in your parenting coach business and build a business that's tailored to your unique strengths and abilities.

Compare parenting coach programs

If you are aware of the field of parenting coaching that you'd like to focus on, you can start to evaluate and compare various parenting coach training programs in order to select the one that's most suitable for your needs.

Here are some tips to remember when conducting your research

  • Experience of program instructors
  • Accreditations for programs
  • Course delivery methods e.g. online, in-person or self-taught
  • Student support and supervision
  • Course duration
  • The certificates and certifications that you'll get
  • Cost to obtain certificate

The best program for you will depend on the curriculum, adaptability, and the course delivery methods you're looking for. If in doubt contact the program organizer to learn more about what you'll get from the program.

Get the certificate

If you've decided on the parenting coach certificate you'd like to pursue schedule some time to complete the course take the tests, pass them and receive your certificate.

You can use your qualifications to promote your business for your website or social media pages, as well as your email footer to give your business a greater credibility and a competitive advantage. If you have a formal qualification, you might be able to be a part of a parenting coach association or other organization that can assist you in finding clients and professional connections.

Remember, you don't need to get a parenting coach certification or qualification before you start coaching - it's completely up to you what route you decide to go.

5 top parenting coach qualifications

Qualifying Coaching institute Certification specifications Program length Cost
Parent Coach Certification Training Program Parents coaching institute (PCI)
  • Complete 4 Distance Learning Courses
  • 100 hours of coaching
  • 2x a month phone classes
  • Readings in addition
12 months $5,800
Parenting Coach Certification Jai Institute for Parenting
  • 5 hours of studying per week
  • Video classes every week + writing assignments
  • Weekly co-op call
  • Call to weekly practice for coaching
7 months $4500
Conscious Parenting Method Certification Conscious Parenting Institute
  • 8-10 hours of studying each week
  • Weekly group coaching call
  • 4 weeks of practical experience
  • Final written assessment
5 months $8500
Parenting Coaching Certificate Mindful Kids
  • Three hours a week
  • Complete video lessons
  • A practical internship with two parents
  • 10 pages assignment
12 weeks EUR2,840 (approx $3030)
Parenting Coach Accreditation Anu Family Services
  • 6 hours per week
  • Live virtual classes every week
  • Weekly assignments
  • Bi-weekly mentorship for instructors
8 month $3500

gaining practical experience as a parent coach

As well as getting a qualification or certification as a parenting coach is also helpful to gain practical experience as a coach for parents before you can begin working with clients.

There's an array of options to get practical experience - here are a couple of suggestions:

  • Choose a valid certification Certain parenting certifications give the opportunity to work in a real-world setting as part of the course, providing you with an opportunity to gain practical experiences prior to starting your own parenting coach business. It can be extremely beneficial, especially if you have no prior experience in counseling, coaching or any related field.
  • Work with people you know: If you're only getting started as a parent coach, your initial clients will probably be relatives and acquaintances. Make sure you are clear about your degree of expertise and the fact you're planning to do coaching them so that they know what they're in for before you begin.
  • Participate in an organization's volunteer program volunteering is an efficient way of gaining practical experience as a parenting coach prior to working with clients. The right organization may also provide tips and guidance on the job so you can learn valuable experience as you go.

4 tips to build your business as a parenting coach

Acquiring education and working expertise as a coach for parents is just the start, when you are looking to master how to become a coach for parents, you also need to know how to build the business you want to run and also sell your products and services. Below are some tips to help.

Find your target audience

The first step to making a business successful is identifying whom your ideal customer is.

You might be tempted to consider "my intended audience are parents, obviously". You're right. But if you want to establish a brand that is successful it is essential to be clear on exactly which parents you'd like to collaborate with and how you can help the parents.

To give a quick example, let's say you're specializing as a coaching coach for parents who are sleep deprived. In that case, you'll want to target new and expecting parents, not parents of teenagers, as they're the ones who're likely to be in need of and will require your assistance.

In order to help you identify your target audience, consider these questions:

  • My ideal customer?
  • What problems are they struggling with?
  • What is their primary needs and desires?
  • What are their demographics? E.g. age range, location, income level
  • What is their attitude and their values?
  • What solution are they searching for?

Pick a model for your business

Starting your own business as a parenting coach is also about deciding what you'll offer to your clients - including the type of business method you'd like to adopt.

Most parenting coaches start out offering private 1:1 coaching sessions to their clients. A parenting coach could charge a set cost for an online 60-minute sessions with parents.

But while this is the easiest way to begin your business as a parenting coach, it's not the only way to make money as a parenting coach. Also, it's not the least expensive option. Why? Since when you're working in a 1:1 relationship with your clients, there's a limit to the number of parents you're able help as well as the amount of money you'll make from coaching.

There are three other alternative business models that you can think about instead:

  • Group coaching: A lot of parents are struggling with the same challenges, and group coaching could be a hugely beneficial method for parenting coaching, giving you the chance to help more parents and introduce an element of socialization into your coaching.

There's no one right or wrong method to market your coaching services for parents and you'll always are able to bring to your offerings with additional products or services as you go. In the case of example, if you've built your reputation as a parenting coach and you're able to add the option of a membership service to create a brand new revenue stream for your company.

Build your network as a coach

Beginning a parenting business can be a lot simpler to start if you build a network of contacts. Many parenting coach businesses run on word-of-mouth advertising and referrals - but there are many strategies you can use to increase the visibility of your brand and reach your target audience.

Here are a few methods to try:

Network for parenting professionals

Get to know the other experts in your area for growing your parent coaching business. These include educators, counselors, trainers, industry experts and many others.

You can build your network both in person as well as online. This includes:

  • Industries events
  • Conferences
  • Webinars
  • Social media

Don't be afraid to say hi - many people will want to chat to you. It's a the matter of opening up and establishing a dialogue.

Collaborate with relevant brands

If you're online coaching it is possible to cast your net further and concentrate on increasing your connections through collaborations with other companies. Not only does this give you access to a wide range of interesting people in your niche, it can assist in generating prospects for your business.

Here are some ideas for collaborations:

  • Podcast guests: Look for podcasts that are relevant to your niche and reach out to the hosts or producers to see if you could be invited to join them. Make sure you show your value to the table, including the knowledge, experience as well as your interests.
  • Guest blogs and articles: You can also look out for blogs and websites that share the same target market and allow you the possibility of writing a guest blog on their behalf to showcase your expertise and increase recognition for your business.
  • Social media takeovers If you're seeking to grow your social media, suggest hosting a social media takeover with a relevant brand, influencer, or a fellow parenting coach. This is a really fun way to expand your network and increase your followers in the process.

Draw on your existing network

Don't underestimate the power of your current connections as well as past customers to step up your enterprise - remain on top of these relationships in order to create additional leads later on.

After you've grown a customer base, you can ask for feedback and reviews that you can use as social proof across your site and on social media to build confidence with potential clients. if they can hear about the successes of your previous clients and are more inclined to want to use the services of your company themselves.

Get clear on the purpose of your work

The secret to branding your business - whether it's an individual business or an international company - is to be clear on your brand mission.

Your brand's mission statement defines your mission, goals and the goals you want to accomplish as a parent coach.

  • What are you hoping to assist parents?
  • What is the reason you're taking on the job you're currently doing?
  • What do you want to achieve?

If you are able to communicate a clear message and the right set of values or motives that you are able to communicate directly to the people you want to reach online. Whatever you decide to do and whatever you do, you will always be able to come back to the core idea in your advertising.

Here's an example

Crystal Haitsma's parenting coaching company is built on the simple message of "Helping parents to raise calm, confident kids that you want to spend time with".

4 successful examples of coaching for parents

Are you ready to get inspired on your path to becoming a parent coach? Check out these 4 examples of parenting coaches online that built their companies entirely from beginning to finish.

          Excellent Inside

The clinical psychologist Dr Becky Kennedy built a parent coaching business selling digital products that include a bestseller book as well as a podcast as well as online courses. Good Inside, her brand Good Inside offers membership subscriptions for parents, offering a variety of parenting workshops and courses that cover everything from potty training to tackling problematic behaviors.

          Michelle Gambs

After 20 years coaching parents as a psychotherapist, parent coach and psychotherapist Michelle Gambs wrote a book "Stay Away From Option D' to help parents accept that they may not always be flawless. Then she turned her knowledge into the form of a YouTube channel, podcast as well as a four-week parenting course for parents. Her philosophies? "I have never claimed it would be easy, I only said it would be worthwhile." ."

          Parent Hope Project

The Parent Hope Project is a social enterprise designed to serve parents, with the goal to help them gain confidence and restore their awareness to help aid their children's mental wellbeing and well-being. Built by Dr Jenny Brown, the Parent Hope Project provides online coaching to parents as well as professional training courses for people looking to learn how to become a parent coach themselves.

          Consciousness Academy

Author and coach Rhonda Victoor teaches parents how to be conscious, mindful parents and continue to grow as individuals, including lessons on how to cultivate curiosity, how to deal with advice from other people as well as how to develop the presence of parents. Victoor also serves as a professional speaker, leader as well as a communication coach.

Ready to learn about becoming a parent coach?

There's a better way than ever to learn how to become a coach for parents and start your own coaching business for parents. From coaching online to memberships and digital products, there's a whole range of opportunities to earn money from your expertise and help more parents.

Once you're prepared to get started, test for free for a few days and discover how you can use it.