How Developers Can Sell Their App beyond the App Store -

Jul 11, 2024

The luster of distribution software rapidly fades when developers realize that online retailers like Google Play and Apple Store are able to take a portion of profits.

The cost isn't an insignificant amount -- it's 30 percent. The hefty price tag has developers looking for other ways to make money. Good news for developers like you is, there is a way to market the app with no need to distribute profits to the mass media.

In this piece in this article, we will cover one way that developers can stay away from paying the 30percent cost which is charged by Google Play and Apple Store.

Let's take a dive.

The pros and cons of using Mainstream App Delivery Channels

Before we get into alternative ways of distribution, let's take a examine how the main app distribution channel works.

As we've mentioned before we've mentioned that Google Play and Apple Store consume nearly a third the revenue of every app that is sold via their stores. However, that's not the only drawback when selling through these channels.

The majority of applications available made available by these distributors who offer their services. This means that there is numerous apps available by two distinct marketplaces. The issue is how can distributors help their applications stand out?

Aha! Through advertising, naturally.

In addition to the 30 percent fee Distributors also pay for advertising to get their apps noticed. One case study found that there was a real cost to app advertisements. The company took a 10-k budget and distributed it over four different ad networks:

  • Google AdWords
  • Facebook Ads
  • Twitter Ads
  • Ads from iAds

The cost per application installed ranged from $1.43 all the way to $5.36.

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When we consider adding this expense to the mainstream distribution fee and the distribution fee, we can see the reason why developers are seeking alternative options. The majority of the most downloaded apps, like Spotify and Netflix are available through Play as well as the App Store. Instead of having the distributor handle billing, applications have created their own billing system to control the subscriptions.

Companies like Epic Games have taken matters into their own hands and have made the game popular Fortnite easily downloadable from their website as well as on the Samsung Store. In doing this, they've escaped the hefty 30% fee of the major distributors.

Additional benefits to selling outside of Google Play and Apple Store are:

  • Alternative distributors generally do not have a fee for listing their apps. App stores that are third-party may promote your business more efficiently because there is a better chance of being featured on an app of the week, or even as part of other promotions.
  • Alternatives may be more profitable when compared to Google or Apple stores if app creators offer apps with localization that target certain countries

But there are benefits to distributing apps through Google Play and Apple Store. They aren't just popular with consumers as an appropriate location to download and install apps however, they also make it easy to distribute apps via the channels.

Spotlight: The way a developer earns a living selling their apps outside of in the Big App Stores

When Christian Tietze started selling his items on the internet, he wanted to make profits and gain more control.

Tietze shared his experience on a blog on his website. There was a myriad of issues with selling on The Mac App Store, such as:

  • Cost of revenue 30% (excluding VAT)
  • You can't provide a demo
  • You can't provide upgrade pricing
  • It's impossible to get to know your clients.

He began to look at ways to make sales outside of his Mac App Store.

HTML0 "Distributing via the App Store is convenient; everybody can view your merchandise and install and update everything at one time," Tietze says.

"On the other hand, you lose more money for each transaction. In addition, you're subject to strictly enforced App Store Sandboxing policies You are not able to run any promotions and if Apple shuts down your account your business would be shut down.

"This doesn't happen all that often, yet it could occur. "

Tietze says that the developer (and numerous other independent developers) have their apps distributed on their respective platforms. He uses to distribute his app through the platform, which allows him to bundle discounts, sales as well as a store API that he has developed.

" gives you a storefront test online and within the application when you make in-app transactions. This can be a good method to test whether your payment method is working, and also if the app changes between "locked" to "paid," he says.

The wrapping up

With regards to the ways to make apps available for developers, there is no doubt that things are evolving.

The two principal gamers in the game of apps, Google Play and Apple Store were the only two players. If app developers wanted to offer their app the chance to be successful then they would have no other option but to distribute their app across the two platforms as well as pay the 30percent cost.

But, app developers are gaining control of their applications and their income streams.

Whether you opt for a full-service provider that to provide your app directly through your website, or to distribute through alternative stores for apps, there are other options that you can use for selling your product. If you're seeking to establish a connection to those who are hard to reach and make your app available within the company and offer it to customers as a simple download. There are plenty of options to choose from.

Keep in mind it is true that Google Play and Apple Store are not without a reason behind their enormous popularity. Millions of users across the globe trust these platforms. However, with the sheer number of apps downloaded through different distribution channels on a daily basis It's clear that people have a variety of options in choosing the best apps.

You can see how simple to turn your website into a shop through Examples. By using the example, you are able to create a variety of fake shops to try out the tools capabilities using the Store Builder API. The Store Builder API. Examples also provide links or codepen-like documentation or codes.

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