How can you make your Social Media Video Ads Compelling

Here's how to incorporate these elements into an outstanding video advertisement that gets people to stop scrolling and start clicking.

Learn how:

1.    Make sure you tailor your ads on social media to your audience's behaviors
2.    Use storytelling techniques to guide your video marketing strategies
3.    Bring your story to life by using captivating images
4.    Use user-generated content to enhance your videos for marketing
5.    Make your videos more effective with engaging audio
6.    Make your marketing videos mobile-responsive

Create ads for social media that are tailored according to the behaviors of your viewers.

Before writing a script or shooting footage, dive into your audience's habits on social media to find out what they engage with. This can influence the style of content you produce and the narrative you present, and the platforms that you use.
This is where you should start:

1. Look at your highest-performing content on social media. What videos received the most popularity or attracted the most sales?
2. Which social media platforms are your most engaged customers on?
3. What social media video trends is your audience engaging with the most?

Use storytelling techniques to drive your video marketing strategy

The first step: Get people hooked in just 3 seconds.

This is the most important element of your advertisement video since it will determine whether or not people will stay on the show until it's over. In creating your hook, be aware of what might spark your viewers' interest.

Use intriguing visuals and ask the audience a question or give a quick teaser of the topics that the film will discuss. You should think about ways you could evoke an emotion, like humor, suspense, or exuberance, in order to keep viewers invested in how the narrative unfolds.

In the middle, call your problem

Review your customer studies and find common problems and ways that your service or product can alleviate that pain point. This is where you make sure your message is clear.

In this case, you could demonstrate a before and after scenario or use a customer testimonial to showcase a change. Let viewers experience a day during the day of an ideal client and demonstrate how your product or service has made the life of the customer easier. It is also possible to think of using visual metaphors to symbolize the issue you're trying to solve by using a unique way.

Make sure you focus on advantages over the features. Customers want results and how your product or service will benefit them.

The conclusion: A clear call to actions

If viewers are staying till the conclusion of your presentation, you have to guide their next action. If you're asking them to purchase something, sign up for an educational course, download an ebook or to learn more about your offerings, be clear about the next steps you wish your viewers to follow.

Check out how these brands have incorporated storytelling in their videos.

Connect your story with stunning images

Engaging visuals can enhance your story, support your brand message, and will keep your viewers interested until the final. They are a crucial part of your video ads so you'll have to be strategic. Below are the top practices for creating a video ad that is stunning visually.

Define your brand guidelines to maintain consistency in your brand's visuals

Your brand identity should be easily identifiable. The style guide can ensure that every video is consistent in color, fonts and logos, as well as the text on screen, its transitions or music as well as graphic designs. The consistency will build trust with viewers when they are exposed to new video content.

Choose your topic and then make it your primary subject of your

Include animations, graphics, as well as on-screen text within your video

Use stock footage and AI-powered software

Visual examples of good design

Incorporate user-generated content into your promotional videos

Users-generated Content (UGC) refers to any type of content made by employees, customers, or people you pay to create videos from an initial point of view.

Partnering in collaboration with UGC creators can bring advantages for brands. Marketing teams can save the time and expense of outsourcing the production of videos, and users discover UGC more reliable since it acts as social proof.

Here are a few genuine UGC-style videos that can make great advertising on social media platforms:

• Videos that showcase customers' experiences personally with your product or service
• Videos of makers opening packages
• Demonstration videos where creators make themselves incorporate the product or service you offer into their daily routine
• Videos that demonstrate the transformation a customer experienced after using your product or service

Take a look at these UGC videos for inspiration

Enhance your videos with an engaging and compelling audio

Make your marketing videos mobile-responsive

Nearly 70% the video content audiences across the US watch videos on their phones. So, video ads must be made to look good on mobile devices.

Here are a few mobile-responsive best practices:

• Utilize aspect ratios suited for vertical or square formats for posting to Meta, Instagram, or TikTok or posts that are horizontal on YouTube
• Select a resolution that's top-quality, yet not too large that it slows down the loading speed
• Be sure that the text's dimensions and fonts are read on your screen and thumbnails

In the event of deciding on timing, your video ad doesn't have to be motion-picture. In reality advertisements for social media are recommended to be between 15 to 60 seconds that can be reused across various distribution channels.

An engaging advertisement on social media is powerful in establishing the brand's reputation and generating sales. If you are able to understand your customers' behavior and needs, you can create videos that are engaging and solves their problems.

The trick is keeping viewers engaged by providing engaging visuals such as stories from customers, or customer experiences, as well as great audio optimized for mobile viewers. In return, your ads can build brand awareness and encourage people to take action.