How can you make a lead magnet for absolutely free

Lead magnets can be a great method to increase your list of subscribers. For those who sign for emails from you, provide them with a free piece of content or downloadable source. Imagine it as the equivalent of a gift!
 Another reason you should offer such a free download is to create authority meaning you are the expert regarding the subject. Some lead magnets even show customers directly how to solve a problem in order for the potential buyer to understand that they need to indeed hire the creator for their help.
 
 Let's walk through how to create a free downloadable lead magnet.
 
 Do you prefer to watch rather than reading? No worries! Check out the video below to learn the steps involved in building it out!

Step 1: Pick your type of lead magnet

First, think of what kind of lead magnet are looking to develop. Some popular lead magnet options include:

Long form guides or ebook. If you're a skilled writer or have an audience that likes long form content, these are both great alternatives.

A white report or paper. This is especially relevant if you have interesting information that you want to share, or can collect it from other sources.
 
 Checklists and templates. They do not require as much writing, but require some basic formatting abilities.

A lead magnet that is specific to the industry. For example, menu plans or recipes are well-liked choices among creators within the fitness and health space.

If you're looking for a lead magnet template in this blog, we'll provide a checklist.

Step 2: Brainstorm your lead magnet topic

When you've decided on the type of lead magnet you'd like to provide, you'll have decide on the right topic. The subject should be interesting enough to hand over your email address, however it shouldn't be sufficient to warrant a be charging for the lead. The key is balance!
 
 Find something that will be simple to make and leverages your existing skill set. Also, it's not a bad idea to conduct a simple Google search to ensure that your subject hasn't been addressed by an abundance of online articles for free so you're not making content that requires an email address in order to read. If you are covering a area that you have covered before, think of ways to make your lead magnet deeper and more engaging.
 
 In our example of a checklist Let's say we're a knowledge entrepreneur who is an expert in outdoors activities. We could offer a checklist on all the gear one needs when planning a backpacking trip that spans multiple nights. excursion.

Step 3: Perform the necessary research

Step 4: Write your draft

When you've had your data completed, it's time to begin writing. A few people prefer to begin with an outline while other prefer to write an initial draft on the page. The process of writing is entirely dependent on you, but in the end, you'll need to let the creativity go and refine it after.
 
 To create our checklist for example We'll begin by throwing any relevant ideas related to backpacking onto the webpage.

Step 5: Edit your lead magnet

When you've finished your draft, it's time to edit it. Review the draft and determine if there's the chance to improve the draft. Perhaps you've added some fresh ideas, or maybe you cut out something that was more irrelevant. Ideally, you'll have someone else edit the document on your behalf. If you're on your own, simply make sure to make changes to your document after having had some time to let it sit.
 
 As for our checklist examples Perhaps we'd like to add some new ideas perhaps

It should be more thorough. We could also include links to specific recommended sporting equipment gear, which adds greater value since it keeps your lead from wasting the time researching.

Step 6: Proofread

When you've had your lead magnet drafted then it's time for proofreading. Two tips to help you proofread it. First, use a tool like Grammarly to help you catch spelling and grammar errors (we use it too!). Second, you want to listen to your work and make sure that your ideas are presented in the manner you would like.
 
 A different suggestion is to proofread in the early hours of the work day when your brain is new and has had time to distance your self from the paper.

Step 7: Design your lead magnet

If you choose to use any kind of lead magnet maker tools, generators, or other tool be sure you review their terms and conditions of use and ensure that you're complying with what they allow.
 
 To create a checklist it is possible to build a table within your Google Document itself. After you've formatted it in the way you like, simply click the File tab, followed by Download, then choose PDF file. Now, you've got an image that you can utilize as a lead-generating tool!
 
 Keep in mind that since a lead magnet is free, you don't need to worry about its formatting. It needs to be polished and easy to read. However, your leads are coming to you to get the data, not the design of the document.

Step 8: Distribute your lead magnet

Offer lead magnets in

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