How can you give away for free and earn more

The free stuff that we enjoy is the popular choice for people and free content is no exception. Utilize these steps to make free content that will increase your following and improves your revenue.

Have you been to the wholesale market during the weekend?

One of my favorite (pre-pandemic) jobs is making a dish with samples of free samples I got at my Costco. Costco.

When it's busy, each aisle has a different sample towards the end. It's an excellent way of obtaining a complimentary lunch In the end, I'm usually left with a large bag of potstickers, a torso-sized bag of popcorn and a big smile.

Free stuff makes people happy. Our brains are programmed to be content.

The same spark of joy is available to your viewers by offering your audience free content. Give them the best content samples And before you know it the audience will be to you for more and eager to make an purchase.

In this article, we'll show you how to turn the content you've written for free into increased revenue in just three steps.

However, before we do that, let's look a little deeper into the idea behind providing content free of charge.

What is the point of giving away content for free?

The free-content offer is done to satisfy two purposes:

The public is enthralled by free things.

Content marketing works.

Let's start with the very first. Whether it's a pizza bagel sample at Costco or a complimentary ebook download, freebies can make us smile.

Dan Ariely, a behavioral economist at Duke University, researched the potential of offers that are free for the book Predictably Insanely . In one study, scientists asked the public to decide from a 1 cent Hershey Kiss or a 15-cent Lindt truffle (a high-end chocolate).

73% people decided to go with for the Lindt truffle.

They then reduced the costs by one cent meaning that you could get an item for free. Hershey Kiss was free and the Lindt truffle would cost you 14 cents.

What are the results of this tiny shift?

69% of those chose the Kiss instead of the truffle.

The study that followed was the second. the Lindt truffle did not have an excellent value, however the value of "free" triumphed.

Here's why:

Things that are free make people feel happy at a chemical degree. "Getting free stuff gives you that good spike of dopamine that is one of the four hormones that make people feel happy," says psychologist Dr. Linda Papadopolous .

When you provide your audience for free, they're content. They will be associated with your company's image. They may feel they have a responsibility to you to repay you.

Dr. Papadopolous explains: "Savvy brands rely on  the feeling of 'connection' to their customers and provide freebies to feel as if they're part of a community. Humans are social creatures who reciprocate."

In other words, free content can help you create a lasting relationship with your potential clients. Content marketing is an economical and efficient method of connecting with the people you want to reach.

80 percent of people watched, reading, or listened to an article by a particular brand in the past year.

Content marketing cost 62% less as traditional advertising and it generates nearly three times more leads than traditional marketing.

If you create free content within your strategy for marketing content, you build your brand as an expert within your field.

Marketing funnels outline the path that a potential client (or "lead") is on beginning with your organization until they make a purchase.

The place a person will be placed within the funnel for sales is determined by how comfortable you are as well as the probability to purchase.

Once new visitors discover the information provided for free on social media, through a Google search or word of mouth, they reach the TOP OF THE FLOW (TOFU), a.k.a. the awareness stage.

You shouldn't, however, give the same information. It is essential to create your best content accessible for everyone to download.

There's no doubt that it's odd to make a charge for premium product. Consider it this way as a candy maker, you'd not wish to distribute samples of your most expensive chocolate.

Content functions the same way. If the free content you offer isn't appealing (or useful) right from the first bite, then your target customers are probably not keen on paid offerings (like courses and classes).

Through the years, she has offered quality YouTube videos to her subscribers, Rose now also has three eBooks to sell. People already know about her. Rose prepares tasty vegan meals, which makes it a no-brainer to get the paid-for content on her videos.

Bottom line:

Create blog articles or post videos at no cost. You can also run a podcast on a regular basis, free content builds relationships with your followers that include viewers, listeners, and. With the proper strategies and strategies, you can convert your leads into loyal satisfied, and paid customers.

Once you've figured out the "why" Let's dive into the "how" through three steps that will aid you in creating content for free which will boost revenue of your company.

Three steps to convert free content into revenue

1. Create once, publish everywhere

How can you find the time to produce top-quality free content while building an online company?

Utilize the Create one time, and publish across the globe (COPE) technique.

The system is super-scalable and works as follows:

Repurpose your blog content for different channels.

To get a blog published Of course, you need the blog.

The blog you've created is the "best site to publish information," says Julia McCoy  the best-selling author , as well as Content marketer, co-founder and founder of Express Writers.

Seventy-seven percent of web users visit blogs. web users from the U.S. spend three times more time with blogs than with email. Additionally, businesses with blogs generate around 70% more leads than companies that do not have one.

Blog posts, just like your all-free content should be genuine quality. The blog posts must be pertinent to the offerings you offer. However, be sure it's not lengthy advertisements that promote your membership or online course website.

To maximize the benefit of the content you publish on your blog, make sure you optimize for SEO too. A majority of marketers place SEO at the top of their list as the most efficient content marketing technique . It is followed by updating and repurposing existing content. This is the third step of the process.

SEO can mean the distinction between a blog which has just a few readers or a highly successful blog with thousands of people.

If you optimize your blog's content to be search-friendly, you'll make it simpler for the readers you want to reach to locate you when they're looking for relevant keywords or phrases.

In addition, grabbing top positions on the list of results is important. The top five results of the Google search account for 67.6 percent of the clicks .

Below are some helpful sources to get you started using SEO.

When you've published your blog, you can make it available to create other content formats.

You can, for instance change a long blog article into an infographic. Visuals make content easier for readers to absorb and 40 percent of marketers say that original graphic designs (including infographics) can be the most efficient form of visual content.

Blogs aren't the only type of content you can repurpose. Here are some other examples of free content

Make an infographic smaller graphic for social media to share on Instagram, LinkedIn, and Twitter. They are shared and liked via social networks at three times the rate as other kinds of media.

Find out more about the process.

2. Exchange email addresses to receive the latest free information

When people come across your website, you stand the possibility of leading them on the journey from a user who is just a passing acquaintance into a long-term client.

In order to do this, it's essential to figure out a way to get the people.

Prior to sending them emails, your subscribers need to join to receive notifications of your updates. Otherwise, you risk being lost in your mailbox's spam folder .

Two methods can be used to make use of free content to get emails to sign up

Create an opt-in-form on your blog. Incorporate an opt-in-form to your.

Offer a lead magnet as incentive for them to provide information regarding their business.

A opt-in page (also known as an email capture) asks for users' email addresses as a way to trade in exchange for a benefit.

When you sign-up for the newsletter, subscribers are provided with -- yes, you read the word -- no-cost information.

The free weekly Python tutorials offer his viewers with the opportunity to see his expertise and method of teaching. Once it's the right time to enroll for an Python class, they will know that the courses offered by Reuven could be an excellent choice.

Yet, Reuven knows that the individuals who subscribe to his email list would want to take their Python capabilities to the next level and He is confident enough to promote the online classes that he sells to the people who subscribe to his email.

A lead magnet is a free resource that people are able to get as a reward for signing up to your mailing list.

The majority of people want actionable, informative information as a reward for contact info.

Content types that can make great lead magnets include:

Guides and ebooks

Cheat sheets and checklists

Case studies

Webinar recordings

Similar to all content for free, lead magnets are the most powerful and efficient. They are tailored to the particular audience you are targeting and to the issues they face. It is important to explain to prospective clients why they should be confident and eventually make a purchase.

For instance, coach as well as author Sally Ann Miller provides a no-cost Author Resource Library with "tools and templates for training and techniques that have been tried and have been proven effective".

Sally gives her readers the chance to learn from her experience as an writer. All they have to complete is to sign up. When they have done that, Sally can begin building connections with them, eventually changing them into customers who are willing to purchase the books she has written .

You've now turned your blog's reader to an email subscriber. Next up: Turning email subscribers into clients.

3. Leads can be nurtured and sold to via email marketing

Do you remember that funnel we spoke about earlier?

Once your blog's visitors have become leads, we're moving into that middle part of funnel, which is the stage of evaluating.

In the consideration stage Prospects are aware of the problem they face, and they know there are multiple options to solve it. The challenge is convincing the prospect that your product will be the most efficient solution.

The cost-per-click of email marketing is $42 for each cent spent .

59% of marketers cite email as the main source of ROI (ROI).

Email is the main reason behind 174 percent more conversions over social media.

Nurtured leads earn an average of 40% higher purchase than leads that are not nurtured.

The most crucial aspect to take into consideration is that marketing via email can only work if it is used correctly.

80 percent of leads do not convert to sales. It's not about bombarding your list of email subscribers with sales messages on a regular basis. This means providing them with details about your company as a brand, your companyand the items you have to offer.

With your strategy for marketing content, you have a clear idea of what people are looking for. When they download a lead magnet, you're able to share details regarding items that are related to the content.

In this particular instance, Lisa Downs of New Aspect Coaching gives a webcast for you to watch regarding career change .

Lisa realizes that those prospects who have signed up for her free webinars could be an ideal candidate to attend her scheduled seminars within the same field. You can also email them with a string of emails to nurture them to enroll.

Ryan of Signature Edits uses email segmentation to make product recommendations an extra step in the lead nurture emails he sends.

Here's how:

Ryan recognizes that different photographers have various issues This is the reason Ryan provides two lead-inducers to help you get started with a few of his candid-posing tips and an Free pack of image editor presets .

Signature Edits includes templates, presets, as well as training for photographers. If someone downloads one the lead magnets Ryan can send them email follow-ups based on the download they made.

If, for instance, someone opts to sign to one of the photo editing presets, Ryan knows that they're keen to enhance the editing skills of their users. Armed with this information Ryan can effectively advertise his software's editing features to the user who registered.

The more relevant and specific the emails you send to your customers are relevant and personal the better. 72% consumers prefer targeted marketing campaigns that are tailored to their interests, and relevant emails bring 18x more revenues over general broadcast emails.

If you are aware of your pain points for potential customers, and what they are interested in then you can write a sales letter that truly connects with them like in this email template:

Hello [first name],

Have you had any experiences in battling the matter?

In an approach that causes you to feel emotion.

If you're yes, then you're not on your own.

Here's the fix:

[Step 1]

[Step 2]

[Step 3]

Sure, there's a little additional information and not much.

It's that simple.

Hallelujah for easy procedures.

If you'd like more, head over to our "link resource page".

[signature]  Copy on clipboard

In the end, your leads nurture emails aid prospective customers to make the right decision to move from the free version to the paid. The emails provide an opportunity to establish trust, showcase your services, and demonstrate to potential customers what you could do to help your customers.

Free content is worth the price of gold

The people who love the free stuff and free content is no exception.

If you provide important content that is free It keeps your customers satisfied and demonstrates to them why they should learn more about your company and offerings.

It's not a need to have a full team of content marketers  and endless hours during the daytime to create high-quality content that will generate leads. In case you're curious, here's three steps to turn free content into income:

Create once, publish all over the world. Beginning by writing blog articles in which you share your experience along with your viewpoint. and then use your blog posts to reach more people.

Use form to opt-in for newsletters or lead magnets for collecting the email addresses of your leads. Give them exclusive, top-quality information to exchange email addresses.

Create nurture messages that are specific to your customers' needs and interests. Your product should be presented in a way that makes potential customers feel confident in their purchase decision.

Now is the time to begin in creating content your viewers will enjoy and watch the numbers of sales grow. Let free content be the present that keeps offering.

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